2014-03-13, Bratislava Matej Svrček, Tomáš Salíni, Samo Šóth
Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislava
http://www.euba.sk
Culture in India
Characteristics
Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislavahttp://www.euba.sk
• 1,2 bil inhabitants• 27 mil cities• Many languages• Many religions
History
Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislavahttp://www.euba.sk
• Migration of the Aryan tribes• India’s golden age - the famous Gupta
Dynasty; Hindu religion• Mahatma Gandhi
Clothing
Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislavahttp://www.euba.sk
Dhoti & kurta Salwar Kameez
Clothing
Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislavahttp://www.euba.sk
Rajasthani Turban Mysori TurbanSikh Turban
Cuisine and food
Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislavahttp://www.euba.sk
• Cooking is considered an art • Foods and ingredients are made from scratch• To eat (meat) or not to eat? • Influences in Indian cuisine
Dining etiquette
Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislavahttp://www.euba.sk
Muslims Hindus
Vs.
Dining etiquette
Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislavahttp://www.euba.sk
• Drink pouring rules• Making appropriate toasts• Using the right (correct) hand• Appropriate – thanks - for the meal• Business and dining
Business Etiquette
Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislavahttp://www.euba.sk
• Different region - different taste• Language barriers• Applying the right behavior according to
hierarchy• How to appropriately meet someone• Making success in business – hints• Negotiations and meetings
Hofstede’s criteria
Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislavahttp://www.euba.sk
• PDI- Power distance• IDV- Individualism x Collectivism• MAS- Masculinity x Feminity• UAI- Uncertainty avoidance• LTO- Long term orientation