Objectives
1. To discuss line of MC plans and make sure those are aligned2. To align Supply and Demand
3. To share MCP experiences with GCP and BCP
Block 1 Collaborative
Block 2 Purposeful
Block 3 Driven
COUNTRY SUMMIT AGENDA - WE ARE GEN 2015
TIME Saturday 5th Sunday 6th Monday 7th
TIME DAY 1 DAY 2 DAY 3
9:00 9:30 Opening
Opening Sleep 9:00 9:309:30 10:00
GIP Growth
ST Outputs
9:30 10:0010:00 10:30
MCP Sharing I
10:00 10:3010:30 11:00
GIS Implementation 10:30 11:00
11:00 11:30 11:00 11:3011:30 12:00 11:30 12:0012:00 12:30
LUNCH
LUNCH
LUNCH
12:00 12:3012:30 13:00 12:30 13:0013:00 13:30 13:00 13:3013:30 14:00 13:30 14:0014:00 14:30
Plans Presentation
S&D Alignment
MCP LEAD
14:00 14:3014:30 15:00 14:30 15:0015:00 15:30 15:00 15:3015:30 16:00 15:30 16:0016:00 16:30
GCP/BCP Village
Output Compilation
& Closing
16:00 16:3016:30 17:00 16:30 17:0017:00 17:30 17:00 17:3017:30 18:00 17:30 18:0018:00 18:30 Output
Compilation
MCPs in NYC!
18:00 18:3018:30 19:00 18:30 19:0019:00 19:30
Dinner & Party
Dinner & Party
19:00 19:3019:30 20:00 19:30 20:0020:00 20:30 20:00 20:3020:30 21:00 20:30 21:0021:00 21:30 21:00 21:30
Our Key Learnings Input to the network
• Finding influential people in your MC team might help you to control team
• Send Alumni to IC Alumni conference (BoA, BoD)• Trust bank so we build common agreement within MC• Ugly truth session - when you say MCP JD and rights to
set proper expectations• Internationals management in MC, making people
aligned to culture, putting focus on them• Big team decision making - where is the line you engage
people and where you need to be MCP• Buying fruits and be close to your MC will help you :)• Making your MC responsible for bounding - MC meetings
provided by other MC members etc.
Our Key Learnings Input to the network
• Easier visa between Brazil and China• Creation of National GIP Projects MCVP in Brazil• Global Education Team - providing money for GIP sellers - MC
invested in education of them (Turkey)• UK will be focusing on oGIP Teaching• UK apple contract - as many as they can provide, but right now only
EU• Mexico - culture code idea of building team values (based on
Hubspot)• iGIP boost by chamber of commerce with main partners (Mexico with
Brazil and Colombia)• Mexico and Colombia are diminishing growth (around 30% only) in
iGCDP so it is focused on sustainability• Colombia - 10 macro-projects which are tracked 4 on each tuesday
meeting. • US - “using transform instead of change”• US - GIP focus in focused sales - Making country partnerships for
iGIP in US, and focusing on Teaching in oGIP for Colombia mostly (as well as Marketing for other countries)
• MoC - focusing in oGIP - 10 subproducts like Business in BRIC, WENA, Global IT Talent, GLobal Education Talent (short term) etc
- MoC stopping expansions as they made all the best Universities attracted with AIESEC
• Brazil focusing on oGIP teaching• Brazil needs GCDP Eps• Turkey focus will be iGIP following subproduct strategies
(Marketing and Teaching)• Suggestion Teaching GIP could be in developed countries, maybe
we should gave GCDP Teaching only in “3rd world countries” - otherwise it’s very difficult for us to sell difference between teaching oGIP and oGCDP!
• Mexico - back out from Teaching (oGIP and iGIP), focusing on Marketing and IT
• Colombia, Turkey and Mexico are developing sales program activities (all 3 CM have a huge focus on upscaling sales activities)
BCP/GCP 1
The BCP/GCP: Turkey - Sales Intensity
The Results: 2351 Calls / 288 Meetings in 1 day
Why it worked:1. Goals coming from LCs2. National Movement3. Hashtags in twitter - Competition Spirit
Why it didnt work: No Concrete plan to convert and track to Ra
How to use this in my entity:1. Inform LCPs2. Set goals and prepare company
portfolio3. Create excitement for 1 week4. Create a twitter hashtag5. Make sure all LCs are online
BCP/GCP 2
The BCP/GCP: Brazil (oGCDP) – Customer Experience
The Results: Overall NPS (01.07.2013 – 30.06.2014): 62 (2369 Responses)
Last quarter NPS: 66 (545)
Why it worked:1. Awareness of the network2. Operationalization of quality processes3. Ready-to-go and adaptable processes4. RnR system
How to use this in my entity:Find the essentials and translate for network implementation-friendly mode.
Support Material: bit.ly/cembrazil
BCP/GCP 3
The BCP/GCP: Colombia - GIP Projects with Government: Shape Colombia
The Results: 1st round: 28 RE | 2nd round: 100 RE | 3rd round: 160 MA (so far)
Why it worked:1. HR capacity2. External consultancy3. Matching strategies
How to use this in my entity:1. Research on Development Plans of
Government. 2. Research on Budget management by
Government. 3. Set the prices of project to include the
HR capacity (self-sustainable project).
BCP/GCP 4
The BCP/GCP: Colombia - GIP Projects with Government: Holcim case
The Results: 30 Re (so far)
Why it worked:1. BD national policies. 2. BD sharing earnings with LCs. 3. BD selling and delivering with LCs.
How to use this in my entity:1. Define a benefits and rules framework
to enable BD and iGIP to share interests.
2. Build a market approach plan together.
BCP/GCP 5
The BCP/GCP: USA - External brand for TMP/TLP→ Global Leader: The purpose of this project was to analyze the roots of success of these two programs along with the weaknesses, and to make them more externally driven.
The Results: Sub-Products for TMP/TLP that are easy to sell to students. Two programs ie Consultancy Program and Rotational Programs created to meet the need of our customers.
Why it worked:Clear purpose for product development, utilization of the national plenary by creating a national task force and utilization of external tools and professionals to gain credibility
Why it didn’t work: Lack of tracking from the national and local level. Lack of time for implementation
How to use this in my entity:1. Create a team structure2. Create a JD3. Align it to GL sub products4. Use the branding material and selection
criteria5. Have a career path for each member
and track it.
Global Leader Wiki: bit.ly/globalleaderwikiGlobal Leader Recruitment Process: bit.ly/GL_recprocess
BCP/GCP 6
The BCP/GCP: Brazil & Colombia - Brasilombia GIP Matching Mania
The Results: oGIP BR: 30 MAs and 15 RAs for the Colombian National Project
Why it worked:• Fast, Simple, Focused.• There were a lot of TNs from Colombia, a lot of
EPs from Brazil and a lot of people who might be interested in it!
• It was all about making these two publics come to the same place.
How to use this in my entity:1. Pros of the partnership needs to be
shown 2. Showcase the right testimonials,
brochures, creatives, etc. 3. Really invest into the partnership
BCP/GCP 7
The BCP/GCP: MoC - : Sub-product based EP raising
The Results: 47 matches and 68 raises in June, highest in 5 years
Why it worked:1. Align EP expectation with the right added
value of the experience we can deliver2. The sub-products focusing on emerging
economic markets have unique added values compared to other global internship providers that meets the need of many students in China;
3. The sub-products are aligned with global SnD.
How to use this in my entity:1. Make sure under each sub-products,
TNs provide the same added values to the EPs. For example, “Marketing” can be marketing TNs in Unilever in Europe or “marketing” TNs in India, these 2 kinds of TNs provides different added values.
2. Make sure the sub-products are aligning with global SnD.
BCP/GCP 8
The BCP/GCP: Mexico - Momentum
The Results: There is high recognition in Mexican market but in total loss was 92306 USD
Why it worked or didn’t work:1. Control from MC side was too minimum. 2. Instead of making one ILC event we made
AIESEC Alumni Mexico co-responsible and create 6 events.
3. We did not follow up correctly partnerships so we lost pipeline and got broke by borrowing money from other entities and alumni.
How to use this in my entity:Within any international conference - do not put CC only responsible. Make it as a reporting project to whole MC so everyone is aware of situation and possible consequences.
BCP/GCP 9
The BCP/GCP: Mexico - oGIP Mexico - supporting iGIP India. Delivery of CVs even before raising both TNs and EPs, short deadlines
The Results: 24+18 Matches with India
Why it worked or didn’t work:1. Fast communication with MCVPs2. Targeting specific universities in Mexico
How to use this in my entity:Focus your MCVP oGIP not on matching but RA with other countries
BCP/GCP 10
The BCP/GCP: Mexico - Supply and demand management - pocket recruitment for Brazil, Argentina and Colombia iGCDP
The Results: 30 MA with Brazil, 21 MA with Colombia, 7 with Argentina
Why it worked or didn’t work:1. MCVPs iGCDP from Brazil and Colombia put
effort to interview our EPs2. Organized national OPS (only EPs from
Mexico city were taking part in initiative)3. Organized virtual Informative Session:
bit.ly/mexico_IS
How to use this in my entity:• Clear understanding of supply and
demand • Using your neighboring countries for
help
Our Key Learnings Input to the network
• Talent Capacity: HR focused on iGIP. • Product packaging: At least 5 to 10 TNs per company. • Customer Loyalty as priority• Financial model revision• Sales package: products, VP, global S&D, pricing,
delivery process, sales brochures for companies (one place)
• MC – LC collaboration for sales meetings
• Break mindset: GIP and GCDP for any kind of company (the important is the EP).
• Differentiated sales: Short term internships are sold to SMEs/NGOs/Schools etc whereas long term internships are sold to big companies.
• Financial model adapted to it being short term or long term and varies with the kind of company.
Video: http://bit.ly/cysummit_gip
MCPs within the country summit aligned their Supply and Demand by connecting VPs of their home entities to start conversation and planning.
This would bring about the process of reviewing the partnership so far in IC.
This would bring about understanding of what would gone well and what’ve gone wrong and help improve relations and collaborate to grow together.
The representatives of the Steering Team present at the Country Summit went through the output of the Steering Team meeting that happened earlier this June.
To see the output, visit the wiki of steering team meeting here: http://bit.ly/stm_output
GIS Video: http://bit.ly/cysummit_gis
Inputs to the GIS Development Team
• We need a TN customer-flow• How are the changes going to affect our
financial model? Prices and payment system?
• During sign-up use a “I agree button” to pay afterwards.
• If GIP EPs have training background they should see Teaching TNs as well
Topics Discussed: Future trend, MCP JD, MCP Management Insights.
Our Key Learnings
• AIESEC needs to continue breaking down barriers to make people more compassionate. • We cannot solve the problems, but we can help; If we can make the program more relevant, it’s a lot
better. • MCP needs to drive direction and should limit the number of people directly reporting to you under 4. • For the other learnings, please refer to the file: bit.ly/cysummit_external
PROFILES OFE X T E R N A L S
Thomas GooleyFormer Head of Operations
Morgan Stanley Global Wealth and Asset Management Group
Tami Kesselman Founder and Chief Strategy Muse
Vision2Action