Transcript
Page 1: 2014 Gym and Fitness Club Infograph

REPONDENTS TYPES OF CLUB MEMBERSHIP DURATION

Top 10 Reasons For Staying At Your Gym

4 Top Issues Facing Clubs

Gym and Fitness Club INFOGRAPH

Highest number of respondents are from

AUSTRALIA

gym members answeredour annual survey

Most popular type of club is

FRANCHISE CLUBLongest membership duration is

MORE THAN 12 MONTHS

Most members stay at their club because of the LOCATION

Most members leave their club because of time-work commitments

Is your club open

24 hours a day?

11,126

Privately Owned Club

24%

14%Privately Owned Club

With Multisite

40%Franchise Club

4%University Club

5%Council Owned & Managed

2%Council Owned & Not

Council Managed

2%Council Owned & Not

Council Managed

0 - 3months

4 - 6months

7 - 9months

10 - 12months

> 12months

12%

14%

9%

9%

56%

53%LOCATION

45%VALUE FOR MONEY

37%PROFESSIONAL STAFF

37%OVERALL ATMOSPHERE

31%PERSONAL MOTIVATION

29%ENGAGING STAFF

29%MACHINES IN WORKING ORDER

28%OVERALL CLEANLINESS

27%VARIETY OF GROUPFITNESS CLASSES

26%NO CHANGE IN MEMBERSHIP FEES

20%Time-work

Commitments

19%Location

14%Change in Financial

Circurmstances

12%Time-family

Commitments

iconnect360membership management in the cloud

AUSTRALIA

NEW ZEALAND

SINGAPORE

MALAYSIA

94%

2%

2%

2%

Visit us at:

www.facebook.com/fitnesssurvey@fitness_survey www.ezypay.com/fitness-industry-survey/

No

Yes

24HOURS

74%

26%