2016 ROADMAP
Planning your
presentsSTARMARK
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2015: How did we do?✓ Wearables
✓ Brands Humanize
✓ Simplify your creative
✓ Security
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✓ Beacons
~ Internet of Everything
✓ Healthcare
~ In Flight Opportunities
✓ Mobile Media Ads
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✓ Millennials
✓ Responsive
2016 ROADMAP
Planning your
presentsSTARMARK
2016 Trends1. Beacons
2. Digital Coupons
3. Virtual Reality
4. Short Videos
5. Personal Approach to PR
6. On Demand Television
7. AppleTV
8. Marketing Dashboards
9. Internet of Things
10.Agile Methodology
Beacons
Beacons
Beacons
Beacons
Beacons
Digital Coupons
Digital Coupons
Digital Coupons
Digital Coupons
Digital Coupons
Virtual Reality
Virtual Reality
Short Videos
Personal Approach to PRLess mass media, more personal attention
‣ Research specific reporters based on their latest story topics of interest. Create as many small targeted lists as you can.
‣ Engage with key media contacts on social media channels such as Facebook, Twitter and LinkedIn
‣ Gain attention with your e-mail by offering a personal and concise subject line
50% 50%
75%
25%45%
55%
91%
9%
Use Social While Developing Stories
* Vocus Research
Receive Pitches via Social Media
Prefer not to be Pitched that way
Still Prefer Email for Story Development
“I get ideas from Facebook and Twitter, but I prefer pitches by email with more information.”
On Demand Television
By 2019, 23% of U.S. households won’t pay for traditional TV
‣ Viewed on TV’s, computers, tablets and handhelds
‣ Mostly Millennial target, but becoming broader
‣ Users cannot skip ads, so 100% ad view rates
‣ Ads that are interesting, enjoyable and informative do best
‣ Some Ads can even have a CTA with a tracking link
‣ Why do you need Apps on your TV?
Apple TV
Marketing Dashboards‣ Data Overload!
‣ Connect to multiple data sources that can use different data formats
‣ Reduce manual reporting time and costs
‣ View on all devices (literally at your fingertips)
Internet of Things‣ Devices that can talk to other devices
‣ Those devices can also communicate with wearables
‣ Data collection and analysis
‣ Automation and productivity
‣ Big data for tracking and modeling
Agile MethodologyAgile principles will become popular in other industries such as Education, Healthcare, Automotive & Government:
‣ Anywhere industries are trying to keep up with the rapid pace of change
‣ Any service oriented industry that needs higher customer satisfaction
‣ Any organization that is trying to achieve a sustainable future
‣ Whenever there is a highly complex project that needs to be successful
Starmark rolled out Agile from just interactive to all departments in 2015 and our clients are already seeing the benefits.
AGILE MANIFESTO
Agile MethodologyAgile principles will become popular in other industries such as Education, Healthcare, Automotive & Government:
‣ Anywhere industries are trying to keep up with the rapid pace of change
‣ Any service oriented industry that needs higher customer satisfaction
‣ Any organization that is trying to achieve a sustainable future
‣ Whenever there is a highly complex project that needs to be successful
Starmark rolled out Agile from just interactive to all departments in 2015 and our clients are already seeing the benefits.
AGILE MANIFESTO
Create a Project Roadmap for your 2016 goals – or any project you have coming up – to establish better
understanding, better workflow, and better results.
2016 Trends1. Beacons
2. Digital Coupons
3. Virtual Reality
4. Short Videos
5. Personal Approach to PR
6. On Demand Television
7. AppleTV
8. Marketing Dashboards
9. Internet of Things
10.Agile Methodology
Thank You.
Brett Circe Chief Interactive Officer
Follow Me: @bcirce
BIG IDEAS
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