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General Election to West Bengal Legislative
Assembly, 2016
District SVEEP Plan
For Office Use Only
Office of the District Election Officer & District Magistrate, North 24 Parganas
WB
LA-2
01
6
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TABLE OFCONTENTS
Sl.No. Particulars
1 District Profile: North 24 Parganas
2 Map of North 24 ParganasDistrict
3 Assembly Segments /Constituencies
4 Electoral Profile of North 24pgsDistrict
5 Age Cohort Analysis ofElectors
6 Background of SVEEP Plan for Assembly Election 2015 and VoterTurnout
7 SVEEPStrategy
8 Overall approach of SVEEPPlan
9 Objective of theSVEEP
10 Designing of SVEEPPlan
11 Key Focus areas of the SVEEPPlan
12 CommonStrategyforoverallVotereducationandawareness
13 Voter’sFacilitation
14 Implementation SVEEPPlan
15 PlanningofSVEEPactivityforvariousTargetGroups/Communities
16 Media & Communication Plan forSVEEP
17 TargetedApproach
18 Salient features of the SVEEPPlan
19 Department wise detailed SVEEPplan/activities
20 SVEEP Calendar for AssemblyElection 2016
21 Summary of SVEEPActivities
22 PhotoGallery
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North 24 Parganas: A Brief Note on This District
Located in southern West Bengal the district is bordered to the north by Nadia, by Bangladesh (Khulna Division) to north
and east, to south by South 24 Parganas, and to the west by Kolkata, Howrah and Hoogly.The district is almost a miniature
of India in terms of the variation it contains.It is considered to be West Bengal’s most populous and most economically
developed district.Situated in the urban fringe of the metropolitan city of Kolkata the district has an area of 4094 sq.km.
including the savvy planned city of Salt Lake, the up-coming New Town at Rajarhat, the NetajiSubhash Chandra
International Airport, the historically relevant and important industrial sub-division of Barrackpore and a portion of the
Sunderbans National Park.
Barasat is the district headquarters of North 24 Parganas.It is a part of the area covered by Kolkata Metroplitan
Development Authority.It is one of the major sub-urbs surrounding Kolkata, housing the court and the administrative
offices of the district.
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Historical Background
According to ptolemy’s Treatise on geography,written in the 2ndcentury A.D. the ancient land of Gangaridi stretched
between the rivers Bhagirathi-Hooghly (Lower Ganges) and Padma-Meghna.The modern day 24 Parganas was the
southern and the south-eastern territory of the legendary kingdom.
Chandraketugarh, an archeological site in Berachampa village of Deganga PS is located in this district, only 38 kms to the
north-east of Kolkata.Archaeological excavation at Berachampa village in Deganga PS proves that the history of
Chandraketugarh dates back to almost the 3rdcentury BC during the pre-Mauryan era.Historians identify this site with the
ancient Gangaridai mentioned by the Greek traveler,Megasthenes,in his work “Indika”.
In 1983, an administrative reforms committee under the chairmanship of Dr. Ashok Mitra suggested to split the district
24 Parganas into two and as per the recommendation of the committee two districts - North and South 24 Parganas were
created on 1stMarch 1986.The North 24 Parganas which was included in the Presidency Division has been formed with 5
sub-divisions of the Greater 24 Parganas,namely, Barasat(Headquarter),barrackpore,Basirhat,Bongaon and Bidhannagar.
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Archaeological, Historical & Other Places of Interest
The district of North 24 Parganas has generally been overlooked as a tourism destination in West Bengal thus far.But it
has to be accepted that with its vast heritage resources and abundance of natural beauty,particularly the Southern part of
the district that is undoubtedly eligible to find its place of pride in the tourism map of the state. The district also boasts of
hundreds of sites of historical and archeological importance, the most famous perhaps being Chandraketugarh at
Berachampa under the Denganga Block. The place thrived as a port in ancient times and had connections with other
contemporary international ports of the world.
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Transport & Connectivity
2 National Highways – NH 34, NH 35 traverse through the district connecting ports, airports and important commercial
centres in the district.The major land port of the State is situated at Petrapolenear BongaonTown of North 24 Parganas
district connecting Bangladesh with Kolkata thereby rest of the country through NH 35 (JessoreRoad) thereby promoting
international trade with Bangladesh.
The railway line connects Hasnabad in Basirhatand to Bongaon from Barasat and to Sealdah in Kolkata.Bongaon is
connected to Ranaghat in neighbouring Nadia District. A railway line has been opened for transport of goods to
Bangladesh via Petrapoleborder.
The only international airport of the state is at Dum Dum.North 24 Parganas which provides national and
international connection to all major cities and town in India as well as to major international destinations.This district is
also proximate to the Kolkata and HaldiaPorts.
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NORTH 24 PARGANAS: A BRIEF NOTE ON THIS DISTRICT
Demographic Profile‐
The population of the District is more than 1 crore. 57.27%
lives in urban regions of district while 42.73% population
lives in rural areas of villages. The population density is
2445 per square kilometer.The Male population of the
districtis 51.73 lakh and Female populationis 49.09 lakh.
The sex ratioin the district stands at 955 with rural sex ratio at 947 and urban sex ratio at 961. Urban
sex ratio shows a very low figure indicating prevalence of gender based discrimination. The Scheduled
Caste population stands at 18.25% and scheduled tribe population at 1.97%. Total SC population of the
district is 18.4lakh.
Administrative Profile–
The District has 22 blocks, 200 Panchayats, & 5 Subdivisions.
SN Sub‐
Division Block No. of
Panchayat SN
Sub‐ Division Block
No. of Panchayat
1
Barasat (Sadar)
Barasat – I 9 11
Basirhat
Basirhat – I 7
2 Barasat – II 7 12 Basirhat – II 9
3 Amdanga 8 13 Haroa 8
4 Deganga 13 14 Baduria 14
5 Habra -I 7 15 Hasnabad 9
6 Habra - II 8 16 Minakhan 8
7 Rajarhat 6 17 Swarupnagar 10
8
Bongaon
Bongaon 16 18 Hingalgunj 9
9 Gaighata 13 19 Sandeshkhali
– I 8
10 Bagdah 9 20 Sandeshkhali
- II 8
21 Barrackpore
Barrackpore – I
8
22 Barrackpore -
II 6
Total 200
Indicator North 24PGS No. ofSub‐Division 5 Number ofBlocks 22 No. ofPanchayats 200
No. of UrbanBodies 27 Totalarea 4094 sq. km.
Total Population 1,00,82,852
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Assembly Segments / Constituencies–
There are total 33 Assembly Constituencies in North 24 Parganas district. Block wise
detail of the ten Assembly constituencies are given below‐
Sl. No.
AC Name Block Name
1 Bagdah (SC) 2 Bagdah
Bongaon
2 Bongaon Uttar (SC) 1 Bongaon
3 BongaonDakshin (SC) 2 Bongaon
Gaighata
4 Gaighata (SC) 2 Gaighata
Habra I
5 Swarupnagar(SC) 2 Swarupnagar
Baduria
6 Baduria 1 Baduria
7 Habra 1 Habra-I
8 Ashoknagar 1 Habra-II
9 Amdanga 2 Amdanga
Barasat-I
10 Bijpur
11 Naihati 1 Barrackpore I
12 Bhatpara
13 Jagatdal 1 Barrackpore I
14 Noapara 1 Barrackpore II
15 Barrackpur
16 Khardaha 1 Barrackpore II
17 Dum Dum Uttar
18 Panihati
19 Kamarhati
20 Baranagar
21 Dum Dum
22 Rajarhat New Town 1 Rajarhat
23 Bidhannagar
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Sl. No.
AC Name Block Name
24 RajarhatGopalpur 1 Rajarhat
25 Madhyamgram 2 Barasat-I
Barasat-II
26 Barasat 1 Barasat-I
27 Deganga 2 Barasat-I
Deganga
28 Haroa 3
Barasat-II
Deganga
Haroa
29 Minakhan(SC) 2 Haroa
Minakhan
30 Sandeshkhli(ST) 2 Sandeshkhali-I
Sandeshkhali-II
31 BasirhatDakshin 2 Basirhat-I
Hasnabad
32 Basirhat Uttar 2 Basirhat-II
Hasnabad
33 Hingalganj (SC) 3
Hasnabad
Sandeshkhali-II
Hingalganj
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Electoral Profile of North 24ParganasDistrict
North 24PGSdistrict has always showed firm commitment to democracy. Being one of the largest
district of West Bengalin terms of geographical area and population, North 24PGSmay be put at
the lower strata for many reasons but it stands alone so far as political activism isconcerned.
Elector Detail‐
Indicator Male Female Other Total
Population as per Census2011 5173346 4909506 0 10082852
ProjectedPopulation (01.01.2016) 5488794 5208865 0 10697659
Elector Population (18+) (Census 2011) 3422686 3248129 0 6670815
Projected Elector’sPopulation (01.01.2016) 7162662
Elector to Population (EP) EP Ratio as on1.1.2016 0.67
Census population of 18‐19 agegroup (Census 2011) 475993
Projected Population of 18‐19 agegroup 505017
SexRatio 950
EPICCoverage 100%
Total Electors of North 24PGS district in Draft Roll is 69.24 lakh. The male electors stand at
51.53% and total female electors at 48.47 %. Sex ratio of the electors in the district stands at
940. The total male and female electors of the district are 35.68 lakh and 33.56 lakh
respectively. Constituency wise elector population and sex ratio is presented below–
Electors as per Draft Roll w.r.t. 01.01.2016 as the qualifying date(01.09.2015)
Sl. No.
Constituency No
Name of Constituency Male Female Third
Gender Total Sex Ratio
1 94 BAGDAH (SC) 131455 117331 0 248786 893
2 95 BONGAON UTTAR (SC) 114602 108827 2 223431 950
3 96 BONGAON DAKSHIN (SC) 111911 106148 3 218062 949
4 97 GAIGHATA (SC) 108933 104235 0 213168 957
5 98 SWARUPNAGAR (SC) 112558 104708 2 217268 930
6 99 BADURIA 111175 104860 0 216035 943
7 100 HABRA 106883 100709 4 207596 942
8 101 ASHOKNAGAR 112621 109476 2 222099 972
9 102 AMDANGA 108646 99756 3 208405 918
10 103 BIJPUR 89444 82681 4 172129 924
11 104 NAIHATI 88521 84499 2 173022 955
12 105 BHATPARA 76840 60890 1 137731 792
13 106 JAGATDAL 103348 93296 1 196645 903
14 107 NOAPARA 118944 113739 2 232685 956
15 108 BARRACKPUR 100163 93265 0 193428 931
16 109 KHARDAHA 99772 95205 4 194981 954
17 110 DUM DUM UTTAR 114788 111768 2 226558 974
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Sl. No.
Constituency No
Name of Constituency Male Female Third
Gender Total Sex Ratio
18 111 PANIHATI 101456 98609 6 200071 972
19 112 KAMARHATI 91575 85829 1 177405 937
20 113 BARANAGAR 97856 97254 0 195110 994
21 114 DUM DUM 104167 103119 3 207289 990
22 115 RAJARHAT NEW TOWN 115150 107399 5 222554 933
23 116 BIDHAN NAGAR 108765 108840 2 217607 1001
24 117 RAJARHAT GOPALPUR 109075 109353 0 218428 1003
25 118 MADHYAMGRAM 117126 110795 4 227925 946
26 119 BARASAT 121127 118784 5 239916 981
27 120 DEGANGA 109375 99785 3 209163 912
28 121 HAROA 117795 104348 3 222146 886
29 122 MINAKHAN (SC) 105336 93955 3 199294 892
30 123 SANDESHKHALI (ST) 108128 99280 2 207410 918
31 124 BASIRHAT DAKSHIN 123069 117087 3 240159 951
32 125 BASIRHAT UTTAR 120009 109832 4 229845 915
33 126 HINGALGANJ (SC) 107330 99855 3 207188 930
Age Cohort Analysis of Electors‐
Age Cohort % age of total Population as percensus Electors as per currently proposed Final Roll w.r.t. 01.01.16 as qualifyingdate
18‐19 3.12 191744
20‐29 18.5 1742728
30‐39 15.9 1508430
40‐49 12.54 1553602
50‐59 9.26 1111043
60‐69 4.7 650707
70‐79 2.56 304631
80+ 0.56 99777
Total 67.14 7162662
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SVEEP Plan2016
Background of SVEEP Plan for
Assembly Election 2016 and Voter
Turnout‐
Voter turnout in election is of immense
relevance to the value or credibility that
will be attached to its outcome. A high
turnout is therefore seen as higher
participation in decision ‐making and a seal
of approval or legitimacy.
Election in North 24PGS has witnessed a fluctuating trend of voter turnout in previous
Elections. The 2011 Assembly election recorded the voter turnout of 84.96% in the
district. But in the parliament general elections that followed thereafter the VTR came
down to 82.86 %.
The trend of voter turnout in various Assembly constituencies of North 24pgs district in
previous Elections is cited below‐
Sl. No.
Ac No. & Name
2011 Assembly Election 2014 LokSabha Elections
Male Female Other Total Male Female Other Total
1 94 Bagdah (SC) 87517 85434 0 172951 97233 94371 0 191604
2 95 Bangaon Uttar (SC) 82777 79907 0 162684 93645 88984 1 182630
3 96 BangaonDakshin (SC) 82785 79739 0 162524 90507 87225 0 177732
4 97 Gaighata (SC) 83328 80398 0 163726 91772 88439 0 180211
5 98 Swarupnagar (SC) 89236 81281 0 170517 95298 85998 0 181296
6 99 Baduria 88072 80547 0 168619 96006 87339 0 183345
7 100 Habra 80978 74996 0 155974 90946 83403 0 174349
8 101 Ashoknagar 88264 81527 0 169791 96827 89884 0 186711
9 102 Amdanga 86118 75352 0 161470 95398 83755 0 179153
10 103 Bijpur 69152 57783 0 126935 72450 59889 0 132339
11 104 Naihati 69861 61106 0 130967 75159 66643 0 141802
12 105 Bhatpara 55063 39055 0 94118 63153 44723 0 107876
13 106 Jagatdal 79487 67171 0 146658 86897 73138 0 160035
14 107 Noapara 89093 79563 0 168656 97264 88112 0 185376
15 108 Barrackpur 72369 60029 0 132398 76074 65747 0 141821
16 109 Khardaha 78099 69388 0 147487 83867 74998 0 158865
17 110 Dum Dum Uttar 91580 83946 0 175526 97747 89634 0 187381
18 111 Panihati 78983 72017 0 151000 83024 76369 0 159393
Voter Turnout % in previousElections
Category
2011 Assembly Election
2014Lok Sabha
Election
Male 85.61% 84.38%
Female 84.25% 81.24%
Total 84.96% 82.86%
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Sl. No.
Ac No. & Name
2011 Assembly Election 2014 LokSabha Elections
Male Female Other Total Male Female Other Total
19 112 Kamarhati 68331 59365 0 127696 71773 63424 0 135197
20 113 Baranagar 77446 70348 0 147794 81161 74870 0 156031
21 114 Dum Dum 82335 75580 0 157915 85554 80531 0 166085
22 115 Rajarhat New Town 87787 75789 0 163576 98711 85269 0 183980
23 116 Bidhannagar 76313 71963 0 148276 79611 75535 0 155146
24 117 RajarhatGopalpur 77669 72108 0 149777 85214 78808 1 164023
25 118 Madhyamgram 92491 81497 0 173988 101431 91423 0 192854
26 119 Barasat 91763 85374 0 177137 100257 94005 0 194262
27 120 Deganga 85680 72618 0 158298 95738 82219 0 177957
28 121 Haroa 92390 75338 0 167728 100898 81885 0 182783
29 122 Minakhan (SC) 81857 69107 0 150964 90862 75428 0 166290
30 123 Sandeshkhali (ST) 82211 72190 0 154401 91474 81600 0 173074
31 124 BasirhatDakshin 96451 88810 0 185261 104877 95683 1 200561
32 125 Basirhat Uttar 89254 77516 0 166770 105015 91443 0 196458
33 126 Hingalganj (SC) 82312 76413 0 158725 87196 81790 0 168986
District Total 2717052 2433255 0 5150307 2963039 2662564 3 5625606
Total number of polling station of North 24PGS district stands at 8253. Various SVEEP
interventions at these booths are planned to increase voterturnout.
Lowest 25 polling stations in terms of Gender Ratio of the district –
Sl No. AC No Part No Total Electors
Gender Ratio Male Female Third Gender Total
1 106 85 827 200 0 1027 242
2 106 114 499 121 0 620 242
3 106 91 763 197 0 960 258
4 105 130 624 185 0 809 296
5 105 1 762 227 0 989 298
6 105 112 583 180 0 763 309
7 106 93 556 196 0 752 353
8 106 115 546 195 0 741 357
9 105 132 807 299 0 1106 371
10 105 136 418 156 0 574 373
11 105 131 275 104 0 379 378
12 108 149 781 321 0 1102 411
13 105 58 688 287 0 975 417
14 105 111 635 269 0 904 424
15 106 87 518 233 0 751 450
16 104 180 471 221 0 692 469
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Sl No. AC No Part No Total Electors
Gender Ratio Male Female Third Gender Total
17 105 110 707 341 0 1048 482
18 111 245 619 299 0 918 483
19 103 83 729 359 0 1088 492
20 103 81 721 357 0 1078 495
21 113 84 353 175 0 528 496
22 106 92 545 273 0 818 501
23 105 114 435 219 0 654 503
24 108 147 530 271 0 801 511
25 106 86 498 265 0 763 532
Lowest 25 polling stations in terms of % of 18-19 yrs age group electors of the district-
Sl No. AC No Part No Total Electors 18-19 yrs age
group electors % of 18-19 yrs age
group electors Male Female Third Gender Total
1 107 99 102 123 0 225 0 0.0000
2 116 7 96 88 0 184 0 0.0000
3 116 58 299 349 0 648 1 0.0015
4 116 53 303 313 0 616 1 0.0016
5 116 35 276 298 0 574 1 0.0017
6 116 237 242 266 0 508 1 0.0020
7 116 241 341 346 0 687 2 0.0029
8 116 197 330 347 0 677 2 0.0030
9 116 88 480 502 0 982 3 0.0031
10 116 60 438 503 0 941 3 0.0032
11 116 75 296 317 0 613 2 0.0033
12 116 194 281 313 0 594 2 0.0034
13 116 246 268 302 0 570 2 0.0035
14 110 219 283 258 0 541 2 0.0037
15 116 157 367 418 0 785 3 0.0038
16 116 141 250 273 0 523 2 0.0038
17 116 39 384 394 0 778 3 0.0039
18 116 37 385 383 0 768 3 0.0039
19 116 164 450 487 0 937 4 0.0043
20 116 3 447 451 0 898 4 0.0045
21 116 190 414 465 0 879 4 0.0046
22 116 235 525 566 0 1091 5 0.0046
23 116 182 529 530 0 1059 5 0.0047
24 110 47 199 211 0 410 2 0.0049
25 116 179 394 421 0 815 4 0.0049
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Optimal use of MassMedia
Mid & OutdoorMedia
(Poster/ Banner/Wall Painting, Street Play,
CulturalProgram)
SVEEP
Plan
Interpersonal Communication
(Door to door visit of BLO/ other grassroot worker, SHGMeeting)
District Toll free number
180034555554
The low voter turnout in Election could be attributed to many factors. Each district has
a unique history, social, political and cultural setting based on which voter
participation has to be seen.Someof thefactorsthataffect the
trend/voterturnoutareasfollows‐
Law and order problem and electoral offences affecting free, fair and peaceful polls.
The district administration is taking steps to ensure enabling environment for
peacefulelection.
Lack of awareness about the significance of vote also tends to decrease the electors
participation.
People usually migrate primarily for livelihood opportunities and educational
opportunities. They have their names in the electoral roll but most of them are
unabletovoteduringelectionsastheyareoutside theState.
Inconvenience related to poor infrastructure and lack of basic minimum facilities
at polling stations such as poor road connectivity, lack of public transportation,
drinking water facility, ramps for disabled, shades and sitting arrangements, long
queues etc. used to affect Voterturnout. Various steps have been taken by the State
and the District administration to ensure positive intervention in this area so that
maximum Voter Turn Out is made possible.
Apathyamongurbanvotersisalsooneofthecausesoflowvoterturnout.Incertain cases
lack of sensitivity about importance of each vote and casual attitude among electors
may have contributed to lowervoter‐turnout.
SVEEPStrategy
The overall SVEEP strategy is to counter challenges that restrict the electoral
participation. Aim is to maximize the voter participation and turnout in the Assembly
Election 2016.
The main focus is toensurethatthe
Eligible electors get enrolled and a
maximum number of these registered
electors exercise their right of franchise in
theElection.
The purpose is to reach out to a large
numbers of the population of the district
using strategic communication approaches
involving mass media, mid and outdoor
media, social media and interpersonal
communications.
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SVEEP Strategy to maximize public participation (Focal Point of Activity)–
Departments/ Organizations /
Institutions tosupport / Co‐operateSVEEP
Activity
SVEEP Strategy
DistrictLe
vel
Collectorate Office &
other Govt Officebuillding
University / College/ School
Cinema Hall / Mall
Chouwhs / TrfficSignal
Railway station/Bus Stand
Post Office
Bank Branch /ATM
Hospital
CyberCafe
Block
Level
Block office & otherGovt
Building
RTPSCounter
PoliceStation
PHC
Bank Branch / PostOffice
Bust Stand /Stop
Market /Haat
Panchayat
Level
PanchayatBhawan
Health Sub Centre
Anganwari Centre
School
SHG &Village Organization
Face to Face campaignby BLO & other grass root
worker
Wide publicity through electronic,
print media, interpersonal
interface, Socialmedia
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Overall approach of SVEEPPlan
The overall approach of SVEEP Plan for West Bengal Assembly Election 2016 is to reach out to
each and every voter throughout print & awareness electronic media, Social media, activity
based generation, communication, resource mobilization, effective steering of partnerships,
law and order, confidence building measures through deployment of security force,
information, motivation and facilitation works in order to motivate every voter to use his/her
right to vote on the day of poll.
Objective of the SVEEP‐
To target an increase in voter turnout in the identified low turnout polling station and overall increase in turnout by at least 15% over the last assemblyelection.
To remove the gender gap in enrolment andturnout.
Inclusion of excluded group/communities in electoral roll and in turnoutforvoting.
Visibleenhancementinthequalityofelectoralparticipationintermsofinformed,ethical and inducement free voting in tandem with supply side expenditure control measures.
Increase inpostal ballot voting by facilitating and education service votersandemployees
The entireSVEEP campaign is designed to be concurrent with the whole process of
Page 23 of 51
election. Hence the various components of SVEEP campaign have two major objectives‐
Designing of SVEEP Plan‐
The SVEEP campaign is timed and designed according to two aspects of election cycle comprising registration period and pre poll period. Thus it comprise of following two aspects‐
Voter’s education prior to announcement ofelection
During this period the campaign would focus on providing voter's information on‐
Why to register themselves onvoterslist.
Benefits ofregistration.
Time and dates ofregistration
Online and physical location where registration process iscarriedout.
How registration isdone.
How to correct details of those alreadyregistered.
Informing the fact that having an EPIC does not mean one is registered on the voters list.
Where will addition and deletion listbedisplayed?
How to challenge the displayedlists
Voter’s education after announcement ofelection
During this period the campaign would focus on providing voter's information on‐
Time and dateofelections
Location of pollingstation
Other voting services like Postal ballots, proxy voting, security, personal and other staff on duty, ramps, separatequeues.
1
• To increase voter registration by working towards registration of all eligiblevoters.
2 • To increase voterturnout.
1 • Voter’s education prior to
announcement ofelection
• Voter’s educationafter 2 announcement ofelection
Maximisation of Enrolment and Turn out
Page 24 of 51
Documents required in additiontoEPIC
Pollprocess
How to cast vote inEVM
Model Code of conduct/ethicalvoting
Key Focus areas of the SVEEP Plan–
Common Strategy for overall Voter education and awareness‐
To ensure cent‐percent registration of all eligible citizens and cent percent EPIC
making and its distribution to the concernedelector.
To ensure that all persons whose names are in the electoral roll come to the polling
station and exercise their right of franchise on the day ofPoll.
To emphasize that greater participation is essential for strongerdemocracy.
To generate awareness towards the value of casting votes particularly the value of
each and everyvote.
To emphasize that every citizen has the equal right of one vote and this rightshould
be exercised byeverybody.
Popularize the alternative documents tovote.
To give stress on Ethical voting, free and fair voting without any inducement or fear.
Special attention will be given on those polling stations where there was relatively
low turnout in the previouselections.
1. WomenVoters
2. YouthVoters
3. Voters of Ruralarea
4. Vulnarable PollingStation
5. Low voter turnout Polling Stations of previousElection
6. Urban Apathyremoval
7. Improved Voter Facilitation – before & duringelections
8. Mass Mobilization
9. Use of Social Media for Voterawareness
10. Safe, Fair &Freeelections
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Voter’s Facilitation‐
Various activities to be undertaken to create an enabling environment among voters at
village, block and district level–
Ensuring the facilities of water, shade, toilet etc. on the polling
stations.Electoral roll information through SMSfacility.
Forms 6, 7, 8 and 8A are made available at all polling booths
Special registration camps conducted at all pollingbooths
Voters’ Facilitation Centers setup at District headquarter and Block office to
facilitate voters and provide requisite information and services like display of
Voter lists, issue of duplicate EPIC
Voters’ Helpline with Toll free number 180034555554 established to facilitate
the voters in getting relevant information on the electoralprocesses.
Control room in District election office to redress the grievances and to inform the
complainants about the actiontaken.
Publicity of online Search facility in Voter List through CEO West Bengal’s website,
and also through SMS facilities.Similarly facility for searching location of the
polling station to be provided through GIS/Googlemap.
EVM/VVPAT/NOTA awareness/familiarization camps at Village Panchayats,
community Centersetc.
Voter Slips to be distributed among all electors two days prior to the poll day
providing key information to electors and also serving as a reminder as well as an
invitation.
Basic minimum facilities at polling booths‐ Polling Stations to be made voter
friendly through setting up of ramps, separate queue for women, basic facilities
like drinking water, toilets, shade and adequate lightingetc.
Model polling stations to be setup in each block to enhance Voter turnout and also
to offer the voters a pleasant and comfortableexperience.
Uploading of voter list/booth list/BLO list on district election portal for electors
reference
BLO Board in each polling booth and propersignage.
Page 28 of 51
PlanningofSVEEPactivityforvariousTargetGroups/Communities–
SlNo Target Group SVEEP Activity Associated Agency
1
Women
House to house contacts, Mela, Information
through TV / Poster / Banner / Pamphlets,
Awareness through Anganwari / Heath
workers.
Dept. of Health, Dept of Social
Welfare, Information and Public
Relation Dept,
Universities,School/Collegestud
ents. 2
Youth
Hoarding, Posters, Banners, SMS through
mobile, Information through facebook
(Social media), Information through
Television, Human Chain, Rallies, website
based services, Media based publicity,
video messages,
newspaperinformation,Musicshow,runforv
oteetc.
College Students, Electronic/
Print media, cultural troupe,
campus ambassadors, CSO,
Nehru Yuva Kendra, NCC, NSS,
Red Cross, Cyber Cafesetc.
3
Urban
Population
Debate, Essay, Slogan, Painting, Writing
Competitions. Human chains, Prabhat
Ferries, SankalpPatra, Pledge letters,
Appointment of Campus Ambassadors,
Road Shows, Human chains, Cycle Races,
Processions, Mobile based services like
SMS, website based servicesetc.
College Students, Electronic
/Print media, cultural troupe,
Campus ambassadors,etc.
4 Rural Population
Housetohousecontacts,Mela,InformationthroughTV/Poster/Banner / Pamphlets, Wall painting, Mobile based services like SMS,Song
Government dept, Media
(Electronic, Print), Public
Relation Dept, Sakshar Bharat
Preraksetc
5
Identified Communit
y
NukkadNatak,Songs,Drama,MediaPublicity,Confidence
building measures through better law
and order situation, Voters facilitations
measures like ensuring 100% EPIC
distribution, enrolment etc.
Government departments,
Media(Electronic, Print)
intervention and facilitation by
local administrationetc
6 Physically disabled,
OldPersons
Ensuring proper facilities
measures like Ramp, Water, Shade,
sitting arrangements. First aid in
case ofneed.
Intervention and
facilitation by local
administration
7 Election
staff/service voter
Training regarding postal ballots,
EDC etc., organizing special Camps
before the date ofpolling.
Intervention and
facilitation by local
administration
Page 29 of 51
Special SVEEP initiatives :
1. ”Vote-Bandhu”: 2 (Two) persons identified by the respective AC for 20 to 25 polling
Stations per AC. These people, preferably within the age group of 18-22 years, an elector
of that particular booth and with no known political connection, have been supplied with
T-shirts, caps, etc. for creating better visibility amongst electors. They conducted house-
to-house visits with blank from-6, and 8A to provide the same to electors/prospective
electors wherever needed.
On the day of poll, their services may be utilized in the VAB (Voters Assistance Booth)
to help infirm and aged voters, voters with infants, etc.
Civil Defence volunteers have also been engaged in the process.
2. “Booth-on-Wheels” : A bigger vehicle, i.e. a bus, painted and decorated, both on the
outside as well as inside, to give it the shape and feel of a polling station. Banner, flexes,
etc. displayed on all its walls, together with the picture/placed of a mascot [the EPIC
MAN] at the roof for better eye-catching of onlookers. The vehicle is being made to travel
extensively throughout the district covering the ACs, and particularly ensuring maximum
coverage of the polling stations showing lesser gender ratio and 18-19 electors coverage.
Audio tracks containing “Bhatiali Songs” and different electoral messages is being
played from within the bus.
Also, each Block wherever the vehicle visits, is arranging for 3-4 persons with blank forms,
copies of electoral roll, dummy EVM (of cardboard/thermocol, etc.) for assistance and training
of the voters wherever needed.
3. Lighting board with SVEEP messages: Special electric lamps designed to form a big ECI
symbol, as well as a short, crisp SVEEP message. Such formation is displayed in
prominent place (s) specifically identified for the purpose.
4. EPIC Man: A district mascot, Epic Man has been designed by the district administration
in order to spread the SVEEP messages of awareness & electoral participation. It had
Page 30 of 51
been inaugurated by the district magistrate on 25th January 2016 (National Voters Day)
& has been extensively used in conspicuous places for greater awareness & participation.
5. Audio/ Video–clips: DICO, North 24 Parganas has been requested to come up with
“bhatiali” songs specially composed to impart the messages of SVEEP. Shows with teams
organized in different ACs. The target group is chiefly the IT savvy youth of Bidhannagar
area where the electoral participation and the figures in consideration is on the tower
side.
6. Flexes, banners and posters printed and prepared in adequate numbers is used in the
different upcoming fairs and festivals in the different corners of this district.
Page 31 of 51
Media & Communication Plan forSVEEP
1. Poster /hoardings ‐ Publicity among the masses through display of hoarding /
poster / banner / flexes at strategic points such as‐
All pollingstations
All primary/middle/highschools
All PanchayatBhawans, Communityhalls
All AnganbadiCenters
All Primary Health Centers, Sub‐centers andhospitals.
At Collectorate, Subdivisional offices, Block offices, RTPS centers in block. At Railway stations, Bus stand, Banks A.T.M., Petrolpump
2. Print media ‐ Press release /insertions/briefings for providing relevant information
timely to thepeople.
3. Electronic media & Use of audio‐videomedium
Telecast of ECI approved audios/videos on local cable channels Telecast of appeal byD.M Running of scrolls
Screening of ECI approved audios/videos etc. Special Screening in educational institutions, PanchayatBhawansetc.
4. Publicity through website and socialmedia.
The DEO Portal is updated with all relevant and latest information &
important links like nvsp.in for use of online registration/search facilities
etc& important sms/call centrenumber.
The official facebook page i.eDistrict Administration, North 24PGS is
enriched with all latest videos, audios, posteretc.
Whatsappgroup has been formed for quick dissemination of important
informations andactivities
5. Helpline number/Control room/Voter facilitationcenters‐
District toll free helpline number 18003456384 has been established to facilitate
the people in getting right information about electoralprocesses.
Control room in district election office has been setup to redress people’s
grievances.
Voter Facilitation Centre have been setup in District headquarter and in eachBlock.
6. Publicity through inter departmental/inter agency cooperation and
coordination‐ The DPRO office, education office, welfare office, health office, ICDS
office, JEEVIKA etc. ANMs/ASHA workers,Anganwadi workers, SHGs, NYKs, NSS etc.
Page 32 of 51
has been actively roped in mass mobilization activities like rallies, marches, runs,
human chains apart from door to door contactprograms.
7. Inter Personal Communication‐ Extensive use of Inter Personal Communication
through grassroots workers and activists like Anganwadisevikas, NYK workers, NSS
volunteers, SHGs, campus ambassadorsetc.
8. BAGs ‐ Utilization of BAGs to educate and motivatepeople.
9. Campus Ambassadors ‐ Utilization of Campus Ambassadors to educate and motivate
youth.
10. Merging through other government programs/schemes/services:
Piggybacking on major grass‐root level government programs of health, livelihood,
education, rural development and Panchayati Raj and so on like immunization
campaign,scholarshipdistributioncampsetc.
Appeal through footer messages on RTPSslips.
Appeal through footer messages on OPD registrationslips.
11. Organizing physicalactivitieslike.
Group oathceremonies Signaturecampaigns
Debates Quiz Essay writing competitions
Slogan writingcompetitions Painting/rangolicompetitions
Human chains Prabhatferries
Cyclerallies Marathon/Run/Marches
Nukkadnatak/culturalprograms Sports competitionsetc.
12. Regular reviews of election related work.
In weeklymeetings, In District development coordinationmeetings In meetings with partnerdepartments/agencies
13. Regular meetings and briefings of politicalparties.
14. Roping in of credible civil societyorganizations
Page 33 of 51
TargetedApproach
The common SVEEP strategy being intensive and holistic in nature shall also focus upon the
targeted group with a more dedicated approach to include maximum number of eligible
voters from the aforementioned excludedcommunities.
The polling stations with lowest percentage of voting in the last elections have been
identified and focused effort of awareness and motivation are to be carriedout.
The self-help groups under the West Bengal Livelihood Promotion Society are also
being targeted to spread the awareness about voting/ ethical voting in theirvicinity.
Weaker sections, vulnerable section and excluded groups/areas are being identified
and targeted awareness campaigns are to be launch for them by the field
authorities.
Effective mass communication is aimed through the use of Newspapers, Hoardings,
Banners, Pamphlets, Stickers, Electronic media like radio andtelevision.
Effective use of software technology such as Bulk SMS, SMS based information,
website based information would be provided to thecitizens.
Salient features of the SVEEPPlan
EVM demonstration and hands-on training particularly in the rural and remote
areas.Spreading the messages through school going children to their parents/family for
participation in the election.
Voter education and making them aware of their right to vote through village haat,
,GramSabha, Songs and NukkadNataks etc.
Women and youth centric awareness programmes to emphasize upon the need for Ethical
Voting.
To encourage the electors in the LWE areas to cast their votes in order to bring change in
theirsituation.
Training for NOTA button in EVM.
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Special awareness campaign in areas of weaker sections and DalitTolas
Mass awareness, information & motivation through advertising in News Paper, contacts
with the brand ambassador, through banner, hoarding, pamphlets, stickersetc.
NukkadNatak based on election theme with stress on Ethical voting.
Motivating through the display of video messages in cinema halls
House to house awareness, contact building and mass
mobilization.Rallies and Prabhatpheries.
Panchayat level meetings in ruralareas.
To encourage the electors in LWE areas to cast their votes through effective confidence
building measures (CBM), awareness &motivation.
Ideas for greater participation would also be invited from the partner agencies, students
and also from various sections of the society through mediadiscussions.
Page 35 of 51
Department wise detailed SVEEP Plan / Activities‐
S.N. Department & Nodal
Officer ProgrammeDetail
1
District Education Officer,
North 24pgs
Target – Awareness
generation among Young
voters and utilize them
to encourage all
thevoters.
1) To identify low voter turnout Polling Stations and conduct
focused SVEEP activities with the help of Literacy
Missionworkers.
2) Nominate Campus Ambassador in all colleges. Issue Identity Cards
to them and promote them for awareness generation among
students.
3) Organize Debate competition incolleges.
4) OrganizeStreetPlayandSingingprogrammeincollegeswithhelpof
Culturalcommittee.
5) Organize PrabhatPheri to aware the voters with the help ofslogans.
6) Organizewallpaintingcompetitionofawarenessgenerationslogan
writing and prize distribution to thewinners.
2
District Public
Relation Officer,North
24pgs
Target – Awareness
generation among voters
through Print and
Electronic media
1) Display of Flex in Police station, Block office, SDO office, Bus
Stand and other strategicpoints.
2) Awareness generation in Ruralareas withsongs.
3) Awareness generation among voters with bulkSMS.
4) Printing and promotion of SVEEP related information in
electronic media.
5) Coordinate with Nodal Officer of SVEEP cell to promote
important programs and program venue in electronicmedia.
3
District Sports Officer, North
24pgsTarget‐ Organize
sports competition in rural
areas and awareness
generation among rural
youth for voting.
Organizing Football / Volley Ball / Cricket sports competitions and
distribution of Prize.
4
DPM‐JEEVIKA,North 24pgs
Target – Awareness
generation among women
voters and theirfamily
1) Awareness generation in SHGs forvoting.
2) Organizing Women Awareness Generation meeting in everyblock
with the help ofSHGs.
3) Display of Banner andPoster.
Page 36 of 51
S.N.
Department & NodalOfficer
ProgrammeDetail
5
District Programme
Officer(ICDS),North
24 PGS
Target – Awareness generation
among womenvoters
1) Wall painting of awareness generation slogans in all
Anganwaricenters.
2) Display of Banner – Poster in Anganwaricentre
3) Conduct door to door awareness campaign to aware
voters
6 Nodal Officer, NVD Conduct awareness campaign through Cycle Race, Rally and
Slogan.
7
L.D.M., Lead Bank(PNB) Display of Banner – Poster in all Banks, ATMs for awareness
generation.
Page 37 of 51
Summary of SVEEPActivities
Sl. Media Activities
No. 1. MassMedia ® TV‐Telecast of ECI approved audios and videos throughlocal
cable channels, running ofscrolls. ® News papers(Press advertisements andPress Insertionsetc)
2. Mid‐ Media/Outdoor
Media
® Hoardings, Posters and Banners on strategiclocations
® Appeal from DM/DEO
3. AlternativeMedia ® Awareness throughAanganwadi
Workers. ® Awareness throughFrontline
Health Workers such asANM, ASHAetc
® Rallies/Runs/ HumanChain/ Candle Rally at school /college/ universities/departments
4. TraditionalMedia ® NukkadNatak/ Street Theatreetc /Training of BLO and otherfield
® Announcement onRailway stations
® Folk songs/Dances/Rallies 5. SocialMedia/ Wide spread use of district toll free number
Websites ® District electionportal
6. Interdepartmental ® Health, Education, ICDS, Partnership
7. BulkSMS 8. VoterSlip
Distributions 9. Regularreviews ® In weekly meeting,district
® In district development coordinationmeeting In meeting with partnerdepartments/agencies
10. Meetingand briefingsof politicalparties
11. OnemajorSVEEPevent everyweek