In conjunction with:Organiser:
21- 24 September 2016Moscow, Expocentre Fairgroundswww.tourismexpo.ru
OTDYKH Travel Market is Russia’s leading travel
and tourism event. The world OTDYKH means
“leisure”, which is exactly the central aspiration of
this fair. The annuallly occurring travel event in
Moscow is the perfect start for the upcoming winter
season on the Russian inbound and outbound
market. Since 1995 OTDYKH is a must attend event
for travel professionals, a platform for negotiations
and signing contracts.
In 2016 OTDYKH International Travel Market will
celebrate its 22nd edition. The event will again
combine all relevant sectors of the tourism value
chain:
• Leisure Travel
• MICE and Business Travel
• Medical, Spa & Health Tourism
• Luxury Travel including Gourmet & Wine
tourism
Become a part of OTDYKH 2016 – where the world
of travel is at home.
WELCOME TO THE HOME OF TOURISM!
IMPRESSIVEFIGURES
EXHIBITING COUNTRIES& REGIONS 2015
SQ. M OF EXHIBITION AREA
EXHIBITORS
COUNTRIES AND RUSSIAN REGIONS
BUSINESS PROGRAMME EVENTS
VISITS WITHIN 4 EXHIBITION DAYS
19,000
750
70
160
53625
VISITOR BADGE Register on the exhibition website before the show and get your free visitor e-badge
APPOINTMENT SYSTEM Set up a convenient meeting schedule and make appointments with your partners in ad-vance with our Online Appointment System
MOBILE APPLICATIONPlan your exhibition route, get information about exhibitors and business programme events with your smartphone using the mobile guide ap-plication for Android and iOS
MEYOU SERVICE Visit MeYou.ru, meet other visitors, ask ques-tions to the conference speakers, and watch their presentations on your mobile devices
MORE SERVICE FOR A
SUCCESSFUL FAIR
THIS IS WHERE TRAVELEXPERTS MEET
THIS IS WHEREDECISION MAKERS
GATHER
42% director / owner
management /
29 % administration
15 % middle management
9% teachers / students
marketing specialists /
5 % event-managers
Trade visitors 79%
Travellers 21%
MOBILE
APP
2015
DOWNLOAD
Exhibiting
countries:
Andorra
Argentina
Armenia
Belarus
Brazil
Bulgaria
China
Colombia
Cuba
Cyprus
Czech
Republic
Dominican
Republic
Egypt
Estonia
Finland
Georgia
Germany
Hungary
India
Indonesia
Israel
Italy
Kazakhstan
Kenya
Korea
Latvia
Lithuania
Malta
Mexico
Morocco
Norway
Peru
Poland
Romania
Russia
Serbia
Seychelles
Singapore
Slovakia
Spain
Sri Lanka
Tanzania
Thailand
Tunisia
Turkey
UAE
United
Kingdom
USA
Uzbekistan
Ukraine
Venezuela
Vietnam
Russia’s regions:
Arkhangelsk region
Kaliningrad region
Krasnodar region
Moscow region
Murmansk region
Nizhny Novgorod region
Novgorod region
Republic
of Tatarstan
Republic of Crimea
Ryazan region
Samara region
Smolensk region
Stavropol Territory
Tver region
Tula region
Vladimir region
Vologda region
Yaroslavl region
“On one hand, the tourism
industry is experiencing certain
difficulties today. On the other hand, it is
a time for new opportunities, new products
and technologies. The market lives, and it is very
good that there are industry important events such
as OTDYKH. Its intensive business programme and
impressive line-up of exhibitors inspire
new ideas and help travel industry
specialists to implement important tasks.”
Sergey Korneev,
Deputy Head of the Federal Agency for
Tourism of the Russian Federation
APPOINT
• travel agencies 44%
• tour operators 25%
• hotels 13%
• mass and travel media 4 %
• insurance 3%
• MICE and
event agencies 7 %
• corporate buyers 4 %
посетитель / visitor
МЕЖДУНАРОДНЫЙ РОССИЙСКИЙТУРИСТИЧЕСКИЙ ФОРУМ15-18 сентября 2015
Москва, МВЦ «Крокус Эк спо»
OTDYKH Leisure is the leading international
Autumn Trade Fair for leisure travel in Russia.
The exhibition is a must attend event for
tourism professionals working in the Russian
market. It is the gateway to the outbound
market of Russia and the meeting platform for
travel professionals, which offers new
business opportunities, education and
business development.
22ND INTERNATIONAL TRADE FAIR
FOR TRAVEL & TOURISM
• on-line hotels and flight booking
systems
• OTA - online travel agencies
• payment systems
• mobile technology
• CRM systems
• Start-up projects
In 2015, 34% of OTDYKH visitors
attended its technology section to
learn about the latest trends and
innovations in travel technology.
IT TECHNOLOGY
EXHIBITORS ARE:
PROFIT FROM ADDITIONAL MARKETING TOOLS FOR EXHIBITORS
Get the most out of your
participation! Go beyond the
limits of your exhibition stand
and use all marketing potential
to achieve your goals!
News on the exhibition website
Emailings & newsletters to targeted audiences
Social Media Marketing
Media coverage and support
Sponsorship opportunities
OTDYKH Leisure offers you the best time and the best place to negotiate with
Russian partners about winter programmes and to pre-sell summer packages!
“The event scale and exhibitor quality
are essential for us. The organizers cope
with the set targets efficiently
and professionally”
Mikhail Kochenkov, Head of the business
development department,
PAY.TRAVEL
Exhibitor of the
TRAVEL TECHNOLOGY
section
“You are our future” conference and
specialized programme for students
from Russian universities is aimed to
provide a broader vision of the tourism
market for the young generation of
future industry professionals.
OTDYKH LEISURE 2015
CO
NF
ER
EN
CE
«Y
OU
AR
E O
UR
FU
TU
RE
»
“You are our future” conference and
specialized programme for students
from Russian universities is aimed to
provide a broader vision of the tourism
market for the young generation of
future industry professionals.
PROFIT FROM ADDITIONEXHIBITORS
Get the most out of your
participation! Go beyond the
limits of your exhibition stand
and use all marketing potential
to achieve your goals!
News on the exhibition website
Emailings & newsletters to targeted
Social Media Marketing
Media coverage and support
Sponsorship opportunities
OTDYKH Leisure offers you the bes
Russian partners about winter progra
OTDYKHOTDYKHOTDYKH L L LEISEISEISUUURERERE 2015 2015 2015
“This year Serbia
was granted the Country
Partner status of OTDYKH, the im-
portant international tourism exhibition.
For us, it is both a great honour and a great
challenge to demonstrate our travel destina-
tions in Russia in the best possible way. We live
in a very difficult time. Now it is important to show
that tourism is an essential link, which
blurs the boundaries and
conflicts between
nations and peoples”
Gordana Plamenac,
Executive Director
of the National Tourism
Organization of Serbia
“Many tourists from Russia
come to Sri Lanka; that is why it is very im-
portant for us to be a part of this show, and to
promote the destination as a whole, and certain
resorts in particular”
Alvin Jacobs, Cinnamon
Hotels & Resorts,
Head of Contracting
In the context of the geographical
re-orientation of MICE events and the
reduction of travel and event budgets, we are
witnessing a growing demand for new partners,
platforms and trends, as well as a need to exchange
the experience and to become familiarized with the
latest trends in the meetings industry.
The OTDYKH MICE International Exhibition and
Conference is aimed to fulfil these goals.
12TH INTERNATIONAL MEETINGS INDUSTRY AND BUSINESS TRAVEL EXHIBITION
ONLY HERE: CORPORATE BUYERS
OTDYKH MICE EXHIBITORS
• Business travel tour operators
• Professional Conference Organizers
• MICE and event agencies
• Hotels
• Event venues and locations
• Conference services providers
“We speak about the
theory, the practice, and raise a
complex topic of MICE development
in Russia. Join us, there are a lot of
issues to argue.”
Alexanrda Zager,
Chief Editor,
“Business Travel”
magazine
OTDYKH MICE
Conference moderator
“Thanks to the sponsorship. Our
company has positioned itself as a reliable
and long-term partner, and at the same time
has adjusted the company’s marketing strategy
based on the business travel development trends
in today’s market.”
Anastasiya Tuseyeva,
Head of the Advertising and
PR Department,
“Interservice Group Logistic”
Sponsor of
OTDYKH MICE
Conference
A unique and successfully implemented format
for attracting corporate clients who prefer to
attend the exhibition and the conference, and
to meet with service providers according to
pre-arranged interactive programmes.
The Corporate Buyer Programme has been
specially designed for corporate events and
congress-managers, heads and specialists of purchasing
departments, representatives of administrative and financial departments, HR, PR
and protocol service specialists, travel managers and personal assistants.
EVERYTHING FOR SUCCESS
Special service for exhibitors: standard
exhibition stands decorated with original
exhibition elements or equipped working space.
The price includes the promotion package and
Pecha-Kucha meetings with direct buyers - the
corporate clients.
The Sponsorship programmes with a maximum
range of marketing services work before,
during and after the show.
“Thanks to the sponsorship. Our
company has positioned itself as a reliable
and long-term partner, and at the same time
has adjusted the company’s marketing strategy
based on the business travel development trends
in today’s market.”
Anastasiya Tuseyeva,
Head of the Advertising and
PR Department,
“Interservice Group Logistic”
Sponsor of
OTDYKH MICE
Conference
EVERYTHING FSUCCESS
Special service for exhi
exhibition stands decorated
exhibition elements or equippe
The price includes the promoti
Pecha-Kucha meetings with dir
corporate clients.
The Sponsorship programmes
range of marketing services
during and after the show.
VISITORS’ PROGRAMME
Every tour in Russia or abroad includes exploring culinary and winemak-
ing traditions.
The development of specialized routes, the organization of thematic festi-
vals, and the use of food & wine topics in destination marketing becomes
increasingly relevant in Russia and worldwide.
That is why the GOURMET & WINE Travel section at OTDYKH Luxury
becomes more and more popular for exhibitors.
NEW GREAT OPPORTUNITY FOR EXHIBITORS:
BECOME A PARTNER OF A COOKING MASTER CLASS
UURS
COOKING MASTER CLASSES
OTDYKH Luxury international
exhibition represents the exclusive
offers of international and Russian travel
agencies dealing with individual VIP
tours, unique resorts, luxury hotels,
destinations and other luxury travel
segments.
12TH INTERNATIONAL TRADE FAIR
FOR LUXURY TRAVEL
Cooking master classes are organized with the support of “BreadSalt”
magazine and the culinary studio with Julia Vysotskaya - famous
Russian actress and moderator. In the specially designed cooking area,
the master classes’ participants cook national dishes together with the
invited chefs, and at the same time watch the presentations of the
partners, and play quiz games.
This is a an attractive and dynamic part of the business programme
that offers exhibitors and guests an opportunity “to taste a country”.
Cooking master classes are a new way to promote a destination
among industry experts and direct clients.
CU
LIN
AR
Y M
AS
TE
R -
CLA
SS
ON
OT
DY
KH
IN
20
15
Every tour in Russia or abroad includes
ing traditions.
The development of specialized route
vals, and the use of food & wine topics
increasingly relevant in Russia and wor
That is why the GOhy URMET & WINE
becomes more and more popular for
TTTTTTTTTTREND OF THE SEASON
THETHETHETHETHETHETHETHETHE HIGHLIGHT
FOOOD & WWINNE TOOU
COOKING MACLASSES
This is a an attractive and
that offers exhibitors and
Cooking master classes a
among industry experts a
“Such large-scale
international forums always bring
fruitful results and contribute to estab-
lishing new professional
contacts and relationship”
Elena Zhebit
Sales Representative
Slavian Tours, Brazil
GOURMET & WINE TRAVEL EXHIBITORS
• Food & wine tours organizers
• Hotels and villas
• Wineries
• Manufacturers of authentic products
• National culinary schools and master classes
• Gourmet regions
“Simple Travel
participated
in OTDYKH for the first time.
We are very pleased with
the results. Our stand was very popular
among corporate partners and
private clients; we met new
colleagues and friends. The visitors
took part in the activities and the events that
we organized very enthusiastically. We will
definitely exhibit next year”.
Nataliya Zhestkova
Operations Director
Simple Wine Travel
Healthy perspectives for your business!
The growing demand of Russian tourists
for medical and health tours in different
countries, including Russia, has influenced
the formation of a separate travel industry
segment, represented at the 12th
International Exhibition OTDYKH Medical
Tourism, Spa & Health.
12TH INTERNATIONAL EXPOSITION
AND CONFERENCE ON MEDICAL
TOURISM, SPA& HEALTH
Target visitors: travel industry specialists, physicians, direct clients
Special service for exhibitors: standard exhibition stands
decorated with original exhibition elements or an equipped working
space. The price includes a promotion package and a 15 minute
presentation held in an equipped conference hall.
WHY EXHIBIT?
• Private and state medical institutions and
clinics
• Rehabilitation and diagnostic centres
• Medical and health tourism operators
• Medical and SPA associations
• SPA hotels
EXHIBITORS AT OTDYKH MEDICALTOURISM, SPA& HEALTH
Target visitors: travel industry speci
Special service for exhibitors: stand
decorated with original exhibition elem
space. The price includes a promotion
presentation held in an equipped co
WHY EXHIBIT?
• Private and state medical institutions a
clinics
• Rehabilitation and diagnostic centres
• Medical and health tourism operators
• Medical and SPA associations
• SPA hotels
EXHIBITORS AT A A OTTOURISM, SPA& HE
• Medical SPA
• Health resorts
• Sanatoriums in Russia and the
CIS countries
• Insurance and consulting services
• Equipment for health centres and resorts
“We are pleased
to participate in the exhibition every
year because it is one of the largest events
for medical tourism promotion
among the people of Russia. Meetings
and contacts at the exhibition are
always efficient and we plan to
participate at the show next year”
Eugeniya Panurina
International Marketing Executive
Bangkok Hospital Pattaya, Thailand
BECOME A CONFERENCE PARTNER
It is an opportunity of intensive promotion using the advantages of
a big-budget advertising campaign of the exhibition and Russia’s
only annual international conference on medical and health tourism.
Industry experts, invited speakers and the target audience of the
Conference delegates, as well as the wide event promotion by the press and on the Internet are the factors that
work for the Conference Partner, helping in the favourable image formation and brand promotion of a company, a
clinic or a health centre.
THE HIGHLIGHT
OTDYKH BUSINESS PROGRAMME
OTDYKH MICE programme is focused
primarily on the educational component and
supporting topical and professional dialogue.
Discussions, presentations, case studies,
training games are unique working formats
for the maximum professional development.
Russia’s one & only professional educational
event for medical and health tourism special-
ists. For more than 10 years, the event has
lost nothing of its relevance or importance,
demonstrating the growing interest to the
Conference among the market players every
year.
Since 2012, the Conference is a highlight
of the OTDYKH business programme and
a discussion place of the latest innovations
and technologies in tourism. The delegates
learn today what they need to know tomor-
row.
If you want to be a demanded specialist in
tourism, in addition to the basic education
you need to keep your finger on the pulse
of the industry’s pressing issues and to be
aware of what is happening “in the field”, you
can get the first-hand information directly
from the practitioners with extensive experi-
ence and knowledge of how to be success-
ful.
OTDYKH MEDIA PARTNERSOTDYKH cooperates with 119 industry leading print media, web portals, TV and radio channels. The advertising
campaign includes digital marketing, outdoor and printed advertising, radio and video announcements. This provides
an intensive promotion of the exhibition among specialists and the general public.
OTDYKH IN SOCIAL NETWORKSOTDYKH is represented in all the major social networks.
Get social with OTDYKH on:
SPONSORSHIP AND ADVERTISING OPPORTUNITIESThe organizers have designed diverse packages of additional opportunities to increase the marketing efficiency of
participation.
Sponsorship packages cover a whole range of options that can help you to take full advantage of the commercial
potential of OTDYKH before, during and after the show, in order to raise your company’s position and to increase
brand awareness in the market. Some packages are focused on target visitor groups, using different kinds of media
and advertising promotion tools.
Our sponsorship packages cover a whole range of options that can help you to take full advantage of the commercial
potential of the OTDYKH exhibition. An extensive advertising campaign aimed at the target audience and the Sponsor
status will help to raise your company’s position in the Russian and international tourism market, and to attract the
attention of wide circles of experts and the industry’s key decision makers, and to establish business relations with
new partners.
ALEKSANDRA ZAGER (BUSINESS TRAVEL MAGAZIN)& ANATOLY KURIUMOV
(IBC CORPORATE TRAVEL) CONFERENCE 2015
NADEZHDA MANSHINA, INDEPENDENT EXPERT CONFERENCE MODERATOR
SERGEY KOHICHKO (MAIL.RU GROUP) CONFERENCE 2015
«YOU ARE OUR FUTURE» 2015
BEST ORGANISATION WITH EUROEXPO
EUROEXPO was founded in Moscow in 1992 and today is the largest private exhibition organisation in Russia.
EUROEXPO is a member of the Russian Union of Exhibitions and Fairs, of the Moscow Chamber of Industry and
Commerce (ICCA) and of the Global Association of the Exhibition Industry (UFI). EUROEXPO Exhibitions & Congress
Devel opment GmbH with it’s office in Vienna, Austria, is responsible for international relations and sales & marketing of the
exhibitions and conferences. Every year, EUROEXPO Moscow and EUROEXPO Vienna are jointly responsible for the
organisation, as well as the professional implementation of 11 international trade fairs.
FLOOR PLAN
“EXPOCENTRE” -NEW VENUE FOR THE OTDYKHINTERNATIONAL RUSSIAN TRAVEL MARKET
OFFICIAL CARRIER
EXPOCENTRE – NEW VENUE FOR OTDYKH
The Expocentre Fairgrounds offers nine fully equipped
exhibition pavilions with the most modern infrastruc-
ture and facilities, multifunctional halls for conventions,
press conferences, meetings and seminars. The area of
165,000 sqm. is situated in the centre of Moscow. It is
easily and conveniently accessible by the Metro.
SkyTeam is the Official Air Carrier of OTDYKH 2016. The alliance comprises 20 leading international airlines, serving
1,064 destinations in with over 15,723 flights daily.
The exhibitors and visitors of OTDYKH International Travel Market are able to save up to 15% on travel with the Sky
Team, entering the Event ID 3197S upon booking on skyteam.com.
HOW TO GET THERE
BY CAR
Krasnopresnenskaya nab., 14
1st Krasnogvardeyskiy proezd, 12
BY METRO
Station “Vistavochnaya”
PLEASE DON‘T HESITATE TO CONTACT US SHOULD YOU HAVE ANY QUERIES
OFFICIAL SUPPORT OTDYKH INTERNATIONAL TRAVEL MARKET
INTERNATIONAL OFFICE:
Euroexpo Exhibitions and
Congress Development GmbH
Wagenseilgasse 3
Euro Plaza, Gebäude I, 3.OG
1120 Vienna, Austria
Phone: +43 1 230 85 35
Fax: +43 1 230 85 35 50
www.euro-expo.org
Ms. Ekaterina Kohlhauser
Exhibitions Director
Travel Exhibitions Division
www.weloveotdykh.com
OFFICE IN RUSSIA:
EUROEXPO LLC.
35, Arbat Str., office 441
Moscow, 119002, Russia
Phone: +7 495 925 65 61/62
Fax: +7 499 248 07 34
www.euroexpo.ru
www.tourismexpo.ru
Violetta Tulich
Director of Travel Exhibitions Department
E-mail: [email protected]
Lyubov Mordvintseva
Specialized Projects Director
Federal Agency for Tourism of the Russian Federation
Association of Tour Operators of Russia
Russian Union of Travel Industry
Chamber of Commerce and Industry of the Russian Federation
Ministry of Culture of the Russian Federation