• 30+ organisations sponsoring the campaign
• Steering group – tenants and staff
• Strategy developed following tenant discussions
Aims to tackle negative stereotypes of people living in social housing
What is Benefit to Society?
What’s the problem?
Survey of more than 450 tenants:
• 9/10 say the media portrays tenants negatively
• Most say this has an impact on them or people they know
THE PLAN
GOAL:
To challenge negative stereotypes of
social housing residents
KEY MESSAGES:
● See the person, not the stereotype.
● Think before you judge
HASHTAG:
#BenefitToSociety
Media• Fair Press for Tenants Guide
• Launched Sept 17
• Fringe meeting at NUJ conference
Research• Research
Launch event
Social Media
7 EASY WAYS TO CONTRIBUTE
1. Pledge your
support
2. Get the Twibbon
3. Do the quiz
4. Like, share,
comment
5. Turn on
notifications
6. Use the hashtag
7. Tell your
contacts with a tag
or a DM
1.PLEDGE YOUR SUPPORT
2. GET THE TWIBBON
twibbon.com/support/benefit-to-society
3. DO THE QUIZ AND SHARE IT
facebook.com/benefittosociety
4. LIKE, SHARE, COMMENT
Every idea, story and support you can
contribute matters!
5. TURN ON NOTIFICATIONS
6. USE THE HASHTAG
7. GET OTHERS INVOLVED
WE ARE A #BENEFITTOSOCIETY
Any questions?