1.737.300 !average monthly searches

worldwidelast update Nov 2013 – monthly avg.

apr 2013 jul 2013 oct 2013

Pope Benedictresigns

World YouthDay

Pope Franciselection

21% USA10.353.000

50% OTHER COUNTRIES

24.269.000

9% SPAIN4.196.000

5% MEXICO2.560.000 3% BRAZIL

1.700.000

12% ARGENTINA5.922.000

49Millions !average monthly mentions

worldwide13th March – 20th November 2013

77% TWITTER

2% BLOG3% FORUM

3% YOUTUBE

15% NEWS

SPLIT BYCHANNEL

ONE DIRECTION JUSTIN BIEBER POPE FRANCIS OBAMA MILEY CYRUS

49MIL78MIL

38MIL53MIL

33MIL

16%SOCIETY

12%SEXUALITY

14%POLITICSECONOMY27%

POOR

50%GAY

29%MEDIA

19%MONEY15%

ECONOMY

16%ABUSE

16%SEX

14%UNEMPLOYMENT

18%SUPPORT

12%SOCIETY

14%SCIENCETECH

26%TWITTER

7%FACEBOOK

5%SUICIDE

12%EDUCATION

55%CHILDREN

14%YOUTH 18%

EDUCATION

9%FAMILY

31%MARRIAGE

28%FAMILY

17%GAY MARRIAGE

7%BIOETHIC56%

ABORTION4%CULTURE DEATH

6%RELIGIONS43%

CHRISTIANS

19%MUSLIMS

15%JEWISH

English mentions13th May – 20th November 2013

10%PEACE/WAR

29%PEACE

17%EGYPT 22%

WAR

32%POLITICSECONOMY

8%SOCIETY

16%PEACE/WAR

18%WAR

17%SYRIA

17%POLITICS

19%WORK

15%POVERTY

13%GOVERNMENT

11%SCIENCETECH

19%MEDIA

22%TWITTER

11%EDUCATION

43%YOUTH

14%SCHOOL 27%

CHILDREN

25%JUSTICE

7%SEXUALITY 36%

GAY

34%WOMEN

7%SEX

6%FAMILY

71%FAMILY

17%WEDDING

4%DIVORCE

Italian mentions13th May – 20th November 2013

28%PEACE

35%SOCIETY

18%FACEBOOK

6%RELIGIONS 48%

CHRISTIANS

14%MUSLIMS

11%LAICS

3%BIOETIHIC

11%ABORTION

18%SICK PERSONS

32%HEALTH

11.314.518 followerslast update: Jan 2013

activity period(months)

reach(millions of followers)

frequency(average tweet per day)

engagement(average share per tweet)

60 1.362 53 88GRILLO

13 1.430 0,78 1.301POPE FRANCIS**

72 40.980 7,76 2.309OBAMA

13 11.314 0,79 6.637POPE FRANCIS*

fans(millions)

people talking about engagement

OBAMA 37.414 889.254 2%

0.378 124.495 26%POPE FRANCIS*

GRILLO 1.403 319.748 22%

1.094 256.109 23%POPE FRANCIS**

17/03 30/03 9/11

36.605shares

30.793shares

35.051shares

2013

I ask all of you to join me in prayer for the victims of Typhoon Haiyan /

Yolanda especially those in the beloved islands of the Philippines”

Accept the risen Jesus into your life. Even if you have been far away, take a small step towards him: he awaits

you with open arms.

Dear friends I thank you from my heart and I ask you to continue to

pray for me. Pope Francis.

*These values refer to the o�cial Pontifex accounts (all languages)**These values refer only to the o�cial Pontifex_IT account (italian)

*These values refer only to the uno�cial Pope’s page in english**These values refer only to the uno�cial Pope’s page in italian

last update: Dec 2013

most talked about topic 2013A Year in Review 2013

POPE FRANCIS#1

MILEYCYRUS

HARLEMSHAKE

MARGARETTHATCHER

TYPHOONROYALBABY

ELECTION

BOSTONMARATHON TOUR DE

FRANCE NELSONMANDELA

PAPA/POPE/PAPEKEYWORDS

TIME MAGAZINE

Manof the year

THE ADVOCATE

Personof the year

EUROPEAN PARLIAMENT

Communicatorof the year

MACCHIANERA AWARDS

Best personalityof the year

CHINA

One of the10 key manof the year

WHAT ABOUT THEDIGITAL WORLD ?

HOW COME

THE POPEIS THIS

POPULAR?

3 R D P L A C E

THANK YOU

Sysomos MapSM2 3rdEYE Topsy

Tracx Google Trends Google Correlate Google Adwords

SOURCES

3 R D P L A C E