……..The self help laundry service
KLEANO MATIC
Idea generation
External analysis
Internal analysis
Identify resources
Mission statement
Marketing strategy
Implementing plan
Marketing budget
Evaluation
method
Idea generation
Todays scenariodhobi Dry cleaners
WHAT SERVICE WE WANT TO OFFER TO THE CUSTOMER?
WHO ARE OUR TARGET CUSTOMERS?
student IT professionals
Small families
External analysis macro market
Internal analysis
External analysis Mico market
Analysis
What differentiated benefits we are offering to provide that others don't?
what evidence do you have that customers will come to us?
MONEY IS NOT A PROBLEM
What evidence do we have to show that the target market grow?
Can you develop capabilities that are transferable from one segment to another?
External analysis macro market
Internal analysis
External analysis Mico market
Analysis
Is the market large enough for you and competitors?
Too many choices
But we are different
What are the market's short term and long term growth rate?
It is very high
Industry analysis:Porters 5 forces
Pestel analysis
External analysis macro market
Internal analysis
External analysis Mico market
Analysis
• Automated Washing Machines
• Time Flexibility
• Variety of detergents as per convenience
Sustainable Competitive Advantage
What industry we are competing in?
Critical success factors
quality
Time convenient
hygiene
The CSF we are not prepared to meet?
S W
T
Strengths . Quality washing of
clothes . High efficiency . Convience . Hygienic . Fast service . ironing home
delivery of ironed clothes
. Variety of detergent as per convenience.Opportunities
no distributors in these service, we directly cater this service to customer
as international airport is coming up in Kharghar we have high hope for the future
Threats Proprietors can
easily enter into this business
The competition is intense as there will be existing laundry services and also cheap roadside services/dhobi
O
Weaknesses . no control on supply
of electricity and water . Continous
maintaence is requried
SWOT ANALYSIS
TO PROVIDE CONVENIENT & QUALITY WASHING AT REASONABLE PRICE WITH FAST SERVICE.
to expand our business to every major city in the next 5-7 years
Business Model
Washing m/c company & maintenance
Electricity supplier
Water Supplier
Detergent supplier
Strategic Partner
Key Activities
Providing services for washing & ironing home delivery of ironed clothes
Marketing plan
Place = rented shop
Equipment = Washing machine
People = Skilled worker for ironing, one person for regular maintenance
Funds = loans from commercial bank or new investors
Key Resources
product place
price promotion
L E V E L 3L E V E L 2L E V E L 1
CEO (US)
MANAGER (CASHIER)
MAINTENANCE
IRON
IRON
MANAGER (DELIVERY)
DELIVERY BOY 1
DELIVERY BOY 2
Organizational structure
• He will hold the counter and collect the money
cashier
• maintenance & handling washing & drying works
maintenance
• Guide the first time customers
guidance
• Look after the daily operating of the store
manager
JOB DESCRIPTION : MANAGER
•promotion1
•bonus2
•benefits3
EMPLOYEE RETENTION
wash-ing ma-
chine; 14000
0
dryer; 50000cycle; 6000
iron; 4000
rent ; 540000
Fixed cost
labour; 30000
electricty; 22000
water charges; 15000
detergent; 8000Cost break up: Variable cost
BEP Analysis
Per kg
sales 21
Less variable cost 11.5
contribution 9.5
BEP =790000/9.5=83160 kg (approx..) Planned approximate washing per year= 78000 kg So, we will be earning profit after 14th month of
starting the business
0 4 month 8 month 12 month 16 month0
2
4
6
8
10
12
14
0
2.9
5.9
8.97
11.96
0
2.47
4.94
7.41
9.88
fixed cost variable cost contribution
Rs. in lakh
Price 15
BRING BACK YOUR
CLOTHES HERE THANK YOU
Recommended