AMERICANS SAY THE BEST FOODS TO EAT DURING THE GAME ARE...
POLITICS AND THE SUPER BOWL SHOULDN’T MIX
WHAT AMERICANS ARE LOOKING FOR FROM BRANDS DURING COMMERCIALS
ALMOST 2 IN 3 AMERICANS PREFER TO WATCH THE SUPER BOWL AT HOME
The findings described here are based on a survey conducted by Burson-Marsteller Fan Experience in partnership with PSB from Jan 11th – 13th of 2018.The survey measures the perceptions and behaviors of Super Bowl viewers, and was conducted online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year. Additional information available upon request.
33%PIZZA
17%NACHOS
9%CHIPS
AMERICANS LIKE TO
WATCH THE GAME WITH A SMALL GROUP
OF PEOPLE WHO CARE ABOUT WHICH TEAM
WINS
5 T H A N N U A L
S U R V E Y H I G H L I G H T S
30% WANT TO ATTEND THE GAME IN PERSON
WATCH ON MOBILE DEVICE
Youtube
Twitter InstagramSnapchat
50%
72%
28% 24%
14%
FACEBOOK AND YOUTUBE ARE THE PREFERRED CHANNELS FOR VIEWING ADS BEFORE THE GAME
7% WATCH AT A PUBLIC LOCATION
2%
59% SAY They prefer if brands do not react to the game on social media
67% SAY being funny should be the priority for commercials during the game
AVID FANS
CASUAL FANS
PLATFORMS USED TO SHARE SUPER BOWL ADS
87% 15% 29% 27% 26%
44%‘WINGS’
62%
AVID FOOTBALL FANS ARE MOST LIKELY TO USE SOCIAL MEDIA DURING THE GAME...
PARTICULARLY FACEBOOK
59% Plan to use Facebookduring the game
63% 63% say it is not appropriate to use the Super Bowl to send a political message, while 37% say it is
37%
WATCH AT HOME ON TV WITH FAMILY AND FRIENDS
HOSTING VS. ATTENDING A SUPER BOWL PARTY
Attending a party41% Hosting
a party32%
HOSTING VS. ATTENDING A SUPER BOWL PARTY
Not appropriate Appropriate
47%
27%
53%
73%
WATCH AT HOME ON TV WITH FAMILY AND FRIENDS
Hosting a party32% Attending
a party41%
62%
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