2009-2010 Annual Report
Founded in the Spring of 2005 with 4 members and one project, SIFE at USF now an official
501(c)3 non-profit organization based at the University of South Florida in Tampa, Florida.
Since 2005, the team has directly impacted 11,473 people while contributing 11,750 communi-
ty service hours. Awards received includes 3-time SIFE USA Regional Champions, SIFE
Rookie of the Year, USF’s Most Outstanding Student Organization, and also nominated for
the 2010 Tampa Bay Business Journal’s Nonprofit of the Year Award.
Students do not receive credit for their participation in SIFE.
© 2010 Students in Free Enterprise at University of South Florida |
4202 E Fowler Ave SVC 1102 Tampa, Florida | (813) 974-5462
www.ctr.usf.edu/sifeusf
Team History
2009-2010 Highlights of Accomplishments ~ Directly impacted 2,892 while contributing 4,325 community service hours
~ Completed 15 projects with 4 in the pipeline
~ Membership doubled to 25 active members
~ Year to year funding increase of 110% Comprehensive Data Chart
The University of South Florida
1. SIFE at USF Inc. is its own 501(c)3 non-profit organization. Results: Increase in funding (110%) and
community support. 2. Added 3 new Business Advisory Board members to a total of 14 and increased number of BAB meetings.
Results: Increased BAB involvement. 3. Added 1 new Alumni Advisory Board member to a total of 4. Results: Ensure long term support by alumni.
4. Established a full time position of Director of Recruitment. Results: Membership doubled to 25 active
members. 5. Established a full time position of Director of Marketing. Results: Most Gross Impressions in team history to
a total of 14,377,344. 6. Expansion Strategy: Aim to establish subsidiary SIFE chapters on USF’s campuses in St. Petersburg, Lakeland
and Sarasota. Potential Result: Establish a unified regional SIFE Team that is capable to implement projects that
reach 4,000,000 people in the Tampa Bay area. 7. Salesforce.com CRM Implementation to track and manage members and projects. Results: More efficient daily
operations. Less hours yet more impactful projects. 8. Hosted the 2009 SIFE USA Training Conference and will also host in 2010. Results: Increased exposure and partnership with other SIFE
Teams in the region. 9. Human Centered Design (HCD) Model adoption: In preparation of SIFE USA’s switch
from individual topics to its Triple-Bottom Line (3BL) model, this model considers the
design of a project based on its Desirability, Feasibility, and Viability. Potential Result:
Creating projects that are more impactful. Quality rather than quantity.
7 Program Sustainability
1. Heart for the World: Interactive website with questions designed to quiz users on topics
from each of SIFE’s educational criteria
2. USF Bikes: Bike issuance program designed to promote a healthy alternative to driving on
campus
3. We-Car: Aims to make our campus greener through the marketing and development of a car
sharing program 4. Tampa Riverwalk Digital Cell Phone Walking Tour: Interactive electronic tour of the
Tampa Riverwalk; SIFE USF’s new business venture.
5. Gawad Kalinga: Our first international project aimed at building a living/learning community in the
Philippines in our combat to end poverty!
~ Tampa, Florida
~ Home of the Bulls
~ 48,000 students and over 600 student organizations
~ Fastest growing research institution in the U.S.
~ $3 Billion economic impact on the Tampa Bay region
~ Graduate program in Entrepreneurship
is ranked 5th nationally by Entrepreneur Magazine
BAB
Projects in the Pipeline
Gawad Kalinga Project
Human Centered Design (HCD)
Financials
Need and Description: Lack of knowledge about
the world currency exchange system and
economic development in the lowest income
community in Hillsborough county A
simulation of the world’s economy and the
redevelopment of Haiti after the devastating
earthquake Attendees young and old
exchanged Haitian currency using real world
exchange rates at the SIFE World Bank in order to purchase items.
Results: 72% increase in knowledge on how the currency exchange system
works 115 directly impacted
1 Market Economics
WORLD VILLAGE: Rebuilding the Economy of Haiti
ORANGE MARKET
Need and Description: Lack of
knowledge on the distribution
process of commodity goods from
the harvesting and processing of
oranges, Florida’s number one
agriculture export. OJ the Orange
taught elementary and middle
school students the distribution &
life cycle & how an orange goes
from the grove to their glass as
juice and how the by-products are used to make other products such as cleaners
and fragrances.
Results: 31.8% increase in knowledge of production & distribution of
goods & services
2 Success Skills SUITS OF SUCCESS - SUIT-A-BULL
Need and Description: Employers who attended the USF Career Fair expressed concerns
that students were not properly dressed Large number of students cannot afford the high
cost of professional attire to attend career fairs & interviews SOS Collection Drive -
Collected professional attire from the community as well as raised awareness on the
importance of dressing for success Suit-A-Bull Suit Rental Clos-
et provides students with free suit rentals as well as professional ad-
vice in preparation for job fairs or interviews.
Results: 187 pieces of professional attire collected 87%
increase in knowledge Suit-A-Bull Closet now open and
operational year round.
MYFIRSTJOBOFFER.COM
Need and Description:
Feedback from fellow students and University administration of the
limited availability of information to analyze job offers Website launched to help stu-
dents analyze job offers; including compensation, benefits, IRA’s, PTO’s, HMO’s, PPO’s
in addition to a blog in which visitors can ask questions.
Results: 1,500 Visitors 73% increase in knowledge
SMART Club
Need and Description: Lowest ranked high school in Hillsborough district with the lowest
graduation rates Provided one on one mentoring to juniors and seniors on school sub-
jects, life, graduation, and getting into collegeFinancial Aid guidance College visits
Results: 2 previously struggling students will graduate and were accepted
into college
3 Entrepreneurship SIFE CONSULTING SERVICES
Need and Description: Lack of
professional guidance for budding
entrepreneurs to take their projects and
ideas to the next levelProvided
pro-bono or for equity consulting
services that include Market Analysis,
Pro Formas, Business Plan, and Strategy
Development Partnership with Launch
Velocity, LLC, a growth accelerator
Conducted six consulting projects that include:
electronic prescription alert, a DISC personality
testing service, a political online social
community, unique changeable logo hats, and an
energy management system.
Results: 2 projects launched2 seeking funding1 due diligence phase
1 project droppedSIFE at USF retained a small equity share
USF TIES
Need and Description: Lack of school colored ties to
wear to SIFE CompetitionSIFE at USF’s first busi-
ness ventureTies sold and worn by USF Student
Government www.usfties.com In negotiations
with local dry cleaners to carry ties.
Results: Revenue of $1,200 60% Profit Margin
Recent Media Exposure of USF Athletics Coaches
4 Financial Literacy WHAT’S IN YOUR POCKET?
Need and Description: USF students graduate with a higher than
average amount of student loans A series of interac-
tive presentations that taught the role of credit, finan-
cial aid, retirement planning, investments, life insur-
ance Also reached adult senior population.
Results: Permanent part of freshman curriculum
reaching 3,000 students85% average increase in
knowledge in topics covered
THE FIRM
BEYOND THE BULL
MILLION DOLLAR WORKSHOP
Need and Description: High school sophomores, juniors & seniors lack the
knowledge of long term financial planning Case study competition to solve a
real life financial dilemma Groups developed strategies to solve a life long debt
crisis Results: 50% increase in knowledge and presentation skills
Need and Description: Further educate college students to be
financially smart and plan for the future Bi-annual exposition focusing on
budgeting, credit, debt, financial aid, obtaining a mortgage, insurance, buying
your first home Brought in speakers from all industries to speak one on one to
students Results: 15% average increase in knowledge and presentation
skills
Need and Description: College students are facing unprece-
dented financial challengesA presentation by Tim Monkeby, famed author
of “If I had a Million Dollars” Learn how to make financial and
career decisions now that lead to long term financial success
Results: 72% average increase in knowledge
5 Environmental Sustainability
REFILL-A-BULL
6 Business Ethics
Need and Description: Americans use 30 million water
bottles each year Only 2 in 10 are recycled It takes
thousands of years for plastic to degrade in landfills
Provide students with low cost reusable aluminum
water bottles at $5 per bottle (retails for $15)Retrofit
refillable water systems in popular areas on campus in
partnership with campus Physical Plant to encourage stu-
dents to refill their water bottlesSponsored by $6,000
Wal-Mart grant
Results: 1 machine installed with additional retrofits
in progress3,000 bottles ordered Projected to sell 13,000 bottles per year resulting in
profit of $11,000Overall savings of $1,746,158 per year for students and save
2,328,210 plastic bottles annually.
SAM’S CLUB ENVIRONMENTAL SUSTAINABILITY CHALLENGE
Need and Description: Helped two Sam’s Club business
members promote environmental practices and increase
awareness on the benefits of being green Installed weather-
proof seals on all doors, programmable thermostats, exhaust
fans and kitchen shelving to help eliminate “hot spots.”
Results: We are monitoring 6 months of electric bills to
gauge the energy usage of each business
through a dynamic internet based program
Created employee manual to change daily
behavior at home and on the job
PROJECT ALERT
Need and Description: Florida is ranked 3rd in immigrant popula-
tion and the Tampa Bay area is 2nd behind Miami-DadeDis-
crimination at work for non-citizens is rarely brought to light
Partnership with Catholic Charities and funded by the US Department of Justice
ALERT : Anti-Discrimination Law
Employment Related TrainingEducat-
ing employers and employees on immi-
gration related discrimination that in-
cludes: citizenship status discrimination,
national origin discrimination, document
abuse, and retaliation Offered in Eng-
lish, Spanish, and Vietnamese
Results: Goal to reach 8,000 work-
authorized non U.S citizens, 500 small
businesses, and 300 social service pro-
vidersReached 75 people, 5 small businesses
76% increase in knowledge of ethical concepts & principles
ETHICS CASE STUDY CHALLENGE
Need and Description: Lack of awareness on how ethics plays a crucial role in
daily life and real-life ethical dilemmas Provided student groups with interactive
and real life case study issues focusing on medical ethics and the recently passed
health care bill Students put into practice the theories they learned in the class-
room and applied it in this case study challenge
Results: 80% increase in knowledge of real life ethical practices