Download pdf - 7 social marketing provocations for 2014

Source: GWI

Facebook, BARB UK Global Web Index, Global Global Web Index, Global

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Sources – Nielsen, Twitter




Social

Display

Search

Mobile

Print & OOH

Owned platforms

Events & sponsorship

Analysis and insights

TV

TV AND SOCIAL - EXAMPLE

https://www.youtube.com/watch?v=jxVcgDMBU94



https://www.youtube.com/watch?v=M2nZXRoVTPw

https://www.youtube.com/watch?v=dRgPi1OPBeA

Sources – Twitter (UK Telco market), Facebook (Volvo), YouTube

22

Incremental reach

49.6% 22.6% 27.8%

Facebook TV

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Source –social@ogilvy

Sources – Wall Street Journal, Marketing dive, Adwekks

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https://www.youtube.com/watch?v=IFJxEDTd2nU

https://www.youtube.com/watch?v=FZ3DDIkB3HY

../../../Videos/evian baby&me.mp4

https://www.youtube.com/watch?v=HPW6iHJ6tMM

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Source – Ipsos & Crowdtap

Source – Ipsos & Crowdtap

https://www.youtube.com/watch?v=H6NWTJyWHqc

https://www.youtube.com/watch?v=mbjY9SaxyOQ

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../../../Videos/Lloyds Banking Group (Lloyds TSB Torchview) Apr 13.mov

https://www.youtube.com/watch?v=BHJvuwZdlZ4

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Sources: Social Media Today; Chief Marketer – 2013 Social Marketing Survey

• Platform management • Navigation and • roadmap • Internal ops.

• Always on • Relevancy

• ROI • Learning

• Between channels • Connection online &

offline

• Selection • Cost

• Identification • Utilization

Sources: Google- Wildfire 2013 SIMS

Source -marketingweek

Source -Google

Planning

Budget setting

Measurement

TRIED & TESTED INNOVATING EXPERIMENTING

70% 20% 10%

Thank you

Please find me at:

[email protected]

@guykedar