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GIFA Conference Mountain View, CA | May 7-8, 2015
Recap and Highlights
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Digital drives in-store Traffic
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Mobile influences local purchasing decisions
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How often do you use your Phone when shopping?
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Online Video Is a Must-Have for Your Marketing Strategy
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We no longer GO online, we LIVE online
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Daily Media Consumed
2010 2013 % increase
TV 40% 37% -‐0.075
Digital 30% 44% +46.67%
Radio 15% 12% -‐0.2%
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How has the Consumer behavior changed?
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Marketing in a Digital World
§ Simple Messaging § Be Authentic§ Provide Value
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Moments that Matter
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Takeaway
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Resources:Pew’s report on seniors’ digital habits from 2014All statistics courtesy of ThinkWithGoogle.com
# 2015
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