FINAL REPORT
72 Exhibitors
10.300 Visitors in São Paulo
900 Visitors in Belo Horizonte
Organizer
Special Guest
Sponsor
Support
Organization
Media Partner
Advertising Agency
Belta Supports
Austrade - Australian Trade CommissionStudy in AustraliaUS Commercial ServicesEducation USACampusFranceA Tout FranceNuffic Neso BrasilDAAD - Deutscher Akademischer Austausch DienstImagine – Study au/in CanadaALPHENew Zealand ConsulateNew Zealand EducatedEducation South AfricaSAYTC – South African Youth Travel ConfederationPro-ChileTourism Office of the Embassy of SpainFaubai - Associação de Assessorias de Instituições de Ensino Superior Brasileiras para Assuntos InternacionaisEuropean Union
Partners
Site
Pre-Event
Lectures for the Belta associated members and internationals exhibitors:
Lecture of Spain Consulate – Student Visa to SpainSpeaker: Cristina Elisa Aguilar JimenezConsul of Consulate of Spain
English UK Partner Agency Scheme briefingseminarSpeaker: Jodie Gray – InternationalMarketing Manager
Marketing Briefing – Lecture about the BrazilianmarketSpeaker: Maura Leão, Belta president.
With the presence of:British Council BrazilBritish Council LanguagesEnglish UK
Special Guest: United Kingdom
Exhibitors
24 Belta Agents
London ConnexionExperimento
AFS Intercultural BrasilBeth CoutinhoCentral do EstudanteCultura Global Viagens e TurismoCultural Care Au Pair (EF)EFFIT Intercâmbios e ViagensFriends in the WorldIntercultural Cursos no ExteriorIntervipJust IntercâmbiosMaster ExchangeMoinhoturNumber OnePortal do IntercâmbioTravelmateTrue ExperienceUpGrade IntercâmbioUpwardVia MC IntercâmbioYázigi TravelWorld Study
Exhibitors
South AfricaInternational House 5 – Cape Town
GermanyDAAD - German Academic Exchange Service
AustraliaAustradeAustralian GovernmentQantas Airways
BelgiumBelgium Embassy
BrazilBank RendimentoCotação
European Union Delegation in BrazilSegmento publisherIniciativa VerdeInternational House São PauloPanrotasMICRadio Metropolitana
Exhibitors
CanadaConestoga CollegeGeos North American Language SchoolsImagine - Education au/in CanadaMount Royal UniversityQuest Language StudiesSheridan Institute of TechnologySt. George International CollegeVEC
Chile Island – Pro ChileBío Bío Convention BureauPlan RumboPontificia Universidad Católica de ChilePontificia Universidad Católica de ValparaísoUniversidad Adolfo IbâñezUniversidad Católica de la Santísima Concepción
Universidad de Bio BioUniversidad de ChileUniversidad de ValparaísoUniversidad Técnica Federico Santa María
Chile
Associacion Chilena de Escuelas de Español
Exhibitors
DenmarkRoskilde Business College
SpainCursos Internacionales de la Universidade de Santiago de CompostelaDon QuijoteEnforexOffice of Tourism of the Embassy of SpainInstituto CervantesInternational House 5 - BarcelonaWired Spain Languages
Unites StatesUnited States ConsulateEducation USAInternational House 5 – New YorkRennert International
FinlandFinland Embassy
FranceBrittany School of ManagementCampusFrance
Exhibitors
HollandHotelscholl The HagueNuffic Neso BrazilThe Hague University of Applied SciencesWageningen University
ItalyOne World Real Estate Management
New ZealandEducation New ZealandEmbassy of New Zealand
United KingdomBritish Council BrazilBritish Council LanguagesEnglish UKGirne American University CanterburyInternarional Academy, University of EssexInternational House 5 - BelfastInternational House 5 - NewcastleINTO University PartnershipsISIS EducationLondon School of Business and FinanceSt. Mary's University College LondonThanet CollegeUniversity of NorthamptonUniversity of the Arts LondonWestminster Kingsway College
SwedenSweden Embassys
Exhibitors
Forum
Theme: The importance of internationalization in education
Moderator: Professor Renée Zicman – Advisor of international and institutional affairs PUC-SP / FAUBAIsoutheast regional
Participants: Michel Nicolau Neto – ExchangerDenise Sturlini - Exchanger
Lectures – British Council
Topic: Studying in the United KingdomSpeaker: Rodrigo Gaspar (British Council)
Topic: 10 steps to choose an english course in UKSpeaker: Roberta Chiló (British Council)
Topic: Master's degree in 1 year: explore this shortcutSpeaker: Rodrigo Gaspar (British Council)
Topic: IELTS: the most comprehensive examination to study abroadSpeaker: Rosane DiGenova (British Council)
Topic: Learn english on the internetSpeaker: Liliane Rebelo (British Council)
Topic: Chevening scholarshipsSpeaker: Adriana Souza - British Council
Lectures
Topic: New Zealand: Education and AdventureSpeaker: Ana Azevedo, Education Manager of Education New Zealand
Topic: I need SpainSpeaker: Cristina Alcantara - Office of Tourism of the Embassy of Spain
Topic: Study in Australia: Excellence in EducationSpeaker: Patricia Monteiro, Education Manager – Australian Consulate
Topic: Information on visa for AustraliaSpeaker: Hosana Gonçalves, Immigration Manager - Australian Embassy
Topic: Studying in Germany - study opportunities and scholarships from DAADSpeaker: Marcio Weichert, marketing and communications advisor from DAAD
Topic: Why study in Sweden? Speaker: Pierre Liljefeldt and Magnus Franzén – Sweden Embassy
Topic: Study in France: Which ways? Speaker: Eduardo Abramovici - Campus France
Topic: The best way to carry money on your trip abroadSpeaker: Janifer Machado - Bank Rendimento
LecturesTopic: Opportunities to study in Europe. Erasmus Mundus: Academic exchanges and scholarships of the European Union
Topic: Opportunity to study and scholarships in the NetherlandsSpeaker: Remon Daniel Boef - Director of Nuffic Neso Brazil
Topic: Learn Spanish for specific purposes at the University of Santiago de Compostela (Spain):Course Caminho de Santiago and Spanish course and TourismSpeaker: Lanzada Calatayud Álvarez - Director of Internationals Courses of University ofSantiago de Compostela
Topic: Study Opportunities in the United StatesSpeaker: Thais B. Pires Coordinator – Center of Orientation EducationUSA- Alumni Association
Topic: Procedures for student visasSpeaker: Paulo Gularte – Coordinator of students visa
Topic: Imagine Education in Canada - The key to your futureSpeaker: Heather Bystryk e Jaqueline Aguilar, General Consulate of Canada
Topic: Meet the International HouseSpeaker: Higor Cavalcante, Teacher, Teacher Trainer and Consultant of Special Courses of IH-SP
Press ReleasesWere 83 articles, distributed between the months of January, February and March. Generating more than145 million dollars in return over the investment.
-Press Releases
•ExpoBelta 2011 brings to Brazil the best educational institutions of the world (03/feb);
• European Union is feature in the 12ª Edition of ExpoBelta (02/mar);
•Scholarships and Lectures Movimentam a ExpoBelta 2011(04/mar);
•The lectures of the United Kingdom and the information regarding the fairEuro-Pós at ExpoBelta 2011 (10/mar);
•Four days to ExpoBelta, fair that will have representants ofmore than 50 countries (15/mar);
•Two days to ExpoBelta! (17/mar);
•Invitation to ExpoBelta (17/mar);
•Tomorrow the most important fair of exchange in Brazil (18/mar);
•Success in the opening of ExpoBelta (19/mar);
•ExpoBelta beats all the public records (20/mar)
30 sTerceiro Tempo da Band20/mar
24minRede Minas TV - Programa
Opinião21/mar
1min41sSPTV 2ª Edição19/mar
TV
6 pg + CoverRevista Vamos Lámar/11
1 noteMogi News13/feb
1 noteDiário de Guarulhos6/feb
1 pgMercado&Eventosfeb/11
11 article, 1 pg/article
Jornal Panrotas25/jan to 21/mar
8 pg + CoverRevista Veja16/feb
PRINTED
2minBandNewsFM18/mar
RADIO
Press Releases
1549 charactersVitrine Hotel2/mar
2604 charactersNUBE24/feb
155 charactersFolha Online24/feb
3147 charactersMercado&Eventos21/feb
1252 charactersVitrine Hotel16/feb
1385 charactersPortal Panrotas15/feb
1558 charactersMogi News13/feb
12.753 charactersVejaSP12/feb
5005 charactersJornal da Fada – blog7/feb
333 charactersDiário deGuarulhos4/feb
1515 charactersPortal Panrotas4/feb
258 charactersFolha Online4/feb
2537 charactersVitrine Hotel4/feb
693 charactersNuffic Neso Brazil5/mar
4552 charactersComunique-se4/mar
1169 charactersMercado&Eventos4/mar
1291 charactersBlog do Estadão2/mar
1768 charactersPortal Panrotas2/mar
1741 charactersPortugal Digital5/mar
1023 charactersBH Eventos5/mar
1918 charactersdiHITT14/mar
1918 charactersSobre Eventos (site)14/mar
7158 charactersTrama Comunicação14/mar
1918 charactersgostei! (Ed. Abril)14/mar
835 charactersViagem Brasil11/mar
1645 charactersVitrine Hotel11/mar
Press Releases
367 charactersTerra - Guia de Cidades14/mar
3888 charactersComunique-se14/mar
2386 charactersPortal Eventos14/mar
2329 charactersPortal Eventos14/mar
4221 charactersComunique-se14/mar
4596 charactersComunique-se14/mar
931 charactersBandNewsFM18/mar
1767 charactersiG18/mar
894 charactersBlog Ligado na Facu18/mar
1151 charactersBusiness Travel18/mar
434 charactersSPCVB - Agenda18/mar
1528 charactersPortal Panrotas17/mar
3182 charactersFolha de S. Paulo17/mar
1596 charactersBOL17/mar
1596 charactersUOL17/mar
1137 charactersPortal Panrotas16/mar
2779 charactersViajar é Simples16/mar
444 charactersDiário de Guarulhos15/mar
2928 charactersVitrine Hotel15/mar
4445 charactersPQN - Portal da Comunicação
15/mar
Folder at the fairBlog Quero Ser Intercambista
15/mar
24 minSite Rede Minas TV22/mar
2433 charactersBlog Aüslander22/mar
437 charactersIntercultural22/mar
2621 charactersHeven21/mar
2324 charactersVitrine Hotel21/mar
2522 charactersJornal de Turismo21/mar
722 charactersPortal Panrotas21/mar
1588 charactersPortal Panrotas21/mar
1258 charactersDiário Brazil19/mar
3194 charactersPortal Panrotas19/mar
1190 charactersPortal Panrotas19/mar
1min41sSite SPTV19/mar
2262 charactersVitrine Hotel19/mar
870 charactersBOL19/mar
870 charactersUOL19/mar
Study Travel Magazine – July/2011
Study Travel Magazine – July/2011
Visitors Profile – São Paulo
Profile - Education - SP
32,41%
21,70%
3,62%
0,61%
3,60%
38,04%
University Student
High School
University Degree
Primary Education
Doctorate
Master Degree
Profile - Age - SP
1,55%
0,57%
22,80%
45,34%
14,88%
14,57%
Not informed
60+
35+
26 to 35
18 to 25
Up to 17
Visitors Profile – São Paulo
How the visitors knew about the fair - SP
8%
1%
2%
12%
7%
25%
9%
12%
37%
Other
Radio
Poster at School
Magazine
Flyer
Word of mouth
Newspaper
TV
Internet
Most Attractive Programs - SP
14%
18%
19%
39%
48%
8%
14%
34%
88%
High School
Graduation
Master
Vacation Courses
Study & Work
Doctorate
MBA
Specialization
General Language
Visitors Profile – São Paulo
Most Attractive Countries - SP
6%
19%
9%
21%
16%
31%
22%
11%
12%
16%
3%
13%
3%
21%
43%
57%
57%
Other
New Zealand
South Africa
Ireland
Germany
Australia
Spain
Argentina
Holland
Italy
China
Switzerland
Chile
France
USA
UK
Canada
Visitors Profile – São Paulo
Countries already known - SP
1%
5%
4%
4%
3%
7%
7%
8%
10%
2%
3%
8%
19%
19%
36%
China
Italy
New Zealand
South Africa
Ireland
Germany
Australia
Spain
Argentina
Switzerland
Holland
France
Canada
UK
USA
Visitors Profile – Belo Horizonte
Profile - Age - MG
1,56%
0,60%
22,79%
45,23%
14,83%
14,59%
Not informed
60+
35+
26 to 35
18 to 25
Up to 17
Profile - Education - MG
31,94%
21,49%
3,80%
1,06%
3,80%
37,88%
University Student
High School
University Degree
Primary Education
Doctorate
Master Degree
Visitors Profile – Belo Horizonte
How the visitors knew about the fair - MG
7%
3%
3%
6%
0%
12%
19%
22%
37%
Other
TV
Radio
Poster at School
Magazine
Flyer
Word of mouth
Newspaper
Internet
Most Attractive Programs - MG
6%
25%
25%
8%
41%
51%
10%
15%
29%
76%
Other
Graduation
Master
High School
Vacation Programs
Work and Travel
Doctorate
MBA
Specialization
General Language
Visitors Profile – Belo Horizonte
Most Attractive Countries - MG
2%
1%
4%
7%
4%
7%
9%
7%
8%
5%
5%
7%
4%
15%
12%
16%
Other
China
Holland
New Zealand
South Africa
Ireland
Germany
Australia
Spain
Argentina
Italy
France
Switzerland
Canada
UK
USA
Visitors Profile – Belo Horizonte
Countries already known - MG
3%
4%
11%
0%
1%
6%
21%
3%
6%
7%
3%
8%
17%
11%
34%
China
Italy
France
New Zealand
South Africa
Ireland
Germany
Australia
Spain
Argentina
Switzerland
Holland
Canada
UK
USA
Av. Paulista, 2006 – Conj. 507São Paulo – Brasil+55 11 2638-9663