Our Common Heritage
The Salish Sea is Coast
Salish Ancestral Territory
The Coast Salish Nation is
made up of Western
Washington Tribes and
British Columbia First
Nations
We are the most powerful
Nation in the Pacific
Northwest
SWINOMISH FISH COMPANY: NATIVE CATCH
Working Together for the Salish Sea Coast Salish Nation is
united to address common environmental and natural resources challenges and solutions and to take a borderless approach to protect the Salish Sea.
Northwest Indian Fisheries Commission was established to sustain the capacity for fisheries restoration, protection and management.
SWINOMISH FISH COMPANY: NATIVE CATCH
Our Goal:
Sustainability for the
Seventh Generation
The Journey Working together, just as we paddle in the Tribal Journeys, is a historical
time together, and one that models how strong we are as Nation. Paddling together against the same current, we land as one
No matter where you are in the Canoe…you pull just as hard
Currents and weather may be stronger in some areas than others, but with a team, you can make it to the landing
Alliances Northwest Indian Fisheries Commission
First Nations Summit
Affiliated Tribes of the Northwest
Assembly of First Nations
National Congress of American Indians
SWINOMISH FISH COMPANY: NATIVE CATCH
• THE LANDING AT CANOE JOURNEY • Together we create hope for the next Generations • OUR CANOE LANDING IS: Swinomish Fish Company hosts the motto
of “Native Catch” • We are investing in our Ancestral Industry, one that has sustained
our culture, rights and human health for over 10,000 Years
SWINOMISH SEAFOODS PROUDLY OWNED BY THE SWINOMISH INDIAN TRIBAL COMMUNITY
SWINOMISH FISH COMPANY: NATIVE CATCH
“Seize the Economic Opportunity”
We are all here to Seize the Economic Opportunity
We must Unify to address common challenges: Protecting our Fishery
NAFF is our policy platform for us to address challenges and solutions and share information and experiences
A primary example is we as native producers
must claim our own identity in the market
place~
Proprietary control in the market place over our
products
SWINOMISH FISH COMPANY: NATIVE CATCH
Paddling in Unison for Today and Tomorrow
Paddling together takes time and patience
Treaties
Court Cases
Resolutions
Alliances
Relationships
Partners
Common Strength
Find a way for us to work together, and to walk in Unison
SWINOMISH FISH COMPANY: NATIVE CATCH
Our Wealth is our Resources and
Communities
Tribal values and traditions shine through in the Marketing
From the salmon to the shellfish
Largest Customers is our own Tribes and surrounding communities
Seize the Opportunity
SWINOMISH FISH COMPANY: NATIVE CATCH
Next Steps Together: Our Legacy
Develop a Legacy under NAFF2 Find a way to make this work for all of
us in the market place
Embrace our commitment to succeed together
Take advantage of what we have
Let us not end here…where do we go tomorrow
We all want and need to succeed
SWINOMISH FISH COMPANY: NATIVE CATCH
Our Strength as One
We must make strategic and creative use of the advantages we have.
Ancient cultures and heritage
Long history of sustainable production
Long history of stewardship
Good taste
High quality
Wild
Natural
Organic
Pure
No additives
Healthy
Sustainable practices and management
SWINOMISH FISH COMPANY: NATIVE CATCH
Advantages and Strengths
How can we translate advantages into the
market place? We need to determine the scale of the target market -
local – national - international
National & international markets demands require
broad collaboration to bring enough quality product
together to meet orders
Our efforts must give life and recognition to brands and
logos
Organize a Northwest Indian marketing conference to
build upon initiative started and to review and test new
ideas
SWINOMISH FISH COMPANY: NATIVE CATCH
No one else can claim to be who we are
Our competitors CANNOT pretend to be us The reality is this: WE are the real thing
SWINOMISH FISH COMPANY: NATIVE CATCH