8 Ways To Improve Your Charity’s Email Marketing

Remind impatient, busy people...that they care.

Do Everything In 1s

Subject: You can help Halime Recover

37% higher

CTR than…

Design For Mobile

The same email looks good on mobile.

Use Plain Text

485% higher than average CTR

Subject: Inspiring video for supporters eyes only.

83% more income from a reminder

Get to the point in 150 words.

Just say it.

Allow For Scanners

Who don’t read full sentences

Use Vertical Response

3 Tactics to improve your Open Rate

• It’s all about YOU

• Ask Questions

• Intrigue

Open rates went from 11.5% to 16%

Send more emails (Than DMs)

A/B test: regular givers gave 6% more.

Thanks