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Group Members:
RUCHITA KACHHADIA (20)
NIKHIL MAHESHWARI (21)
NIRAJKUMAR (24)
PATEL DIVYANG (32)
YASH SHAH (43)
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COMPANYS PROFILE
Companys name : MAANS PRODUCTS (Ahmedabad)
Family owned proprietary organisation Owner : Mr.Natvarlal Bhavsar
Biri Manufacturing
Running since past 2 decades
Assets-Manufacturing & storing Premises (30-40 workers)
-Large storage area for Raw material & Finished Goods
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Product IdeaBeginning of NIRDOSH
Interested in developing an ayurvedic
herbal non-tobacco smoking device in
late 70s.
IdeaWhen some vaidyas askedMr.Bhavsar to roll ayurvedic material
mix in form of beedi for their
patients.
Started experimenting Outcome was a good mix of some 14
herbs rolled into herbal beedi.
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The Benefits of Nirdosh
Helps body's defense mechanism workagainst diseases
Real rejuvenator
Induces a sense of well being & helpsconcentrate mind due to herbal contents
A throat cleaner, thus enhances sonoritya singer's voice
No nicotine- no harm to the health No paper to burn-no harm to the health
Long-lasting pleasant smell of smoke
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Product
Raw material : mixture of 14 herbs
Filter
Wrapper : tendu leaf,alternate todevelop special medicinal paper
Pack : rectangle box,wrapped bycellophane paper
Pack Insert : an instruction leaflet
Brand Name:Nirdosh meaninginnocent
Print content on the pack : Bicetscoined by taking 2 letter from biris& cigarettes
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Price
SR.NO
PACKING DETAILS RATE UNIT
1 10 pcs. In one packet 2.00 Packet
2 10 packets in one plasticpack
20.00 10packets
3 20 plastic packs in onecarton
400 Carton
4 40 plastic packs in onecarton
800 Carton
5 80 plastic packs in onecarton
1600 CartonSuggested consumer price per pack is Rs.2.50
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Place
One main outlet inAhmedabad
Various otherstowns & cities ofIndia
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Promotion
Distribution of Free Samples Emphazing on the health
benefits Make the product more
visible using low costadvertising medium .viz-Newspaper
-Magazines-Radio (or Doordarshan but costly)-Outdoor Advertising-Door to door selling
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Strength Unique product in offering.
Social cause to remove the harmful effect of
Nicotine.
Well supported by the society.
Niche market with probably no competition.
Product is not only a replacement to tobacco but
also has health benefits associates with it.
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Weakness
Seasonal availabilitycharacteristics of raw material.
Smoking may not accepted inIndia.
Scare resource for investment inthe equipments.
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Opportunity
Supplying the product to a much wider audience. Can go national instead of just concentrating in the
state Can collaborate with Social houses and Indian
Government
Can explore options of exporting the product bymaintainingthe quality standards.
Ayurved is much known in India but is unknown tothe world hence the product will have a catchy effectto it
Possibilities of going international
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Threats
No patent taken. This can lead to competitionand eventually downfall of the whole idea.
The raw material like herbs is seasonal.
Increase in production will require technologyinvolvement.
Lack of intent and effort may lead to limiting thegrowth perspective
Competition from cheaper cigarettes
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Marketing Strategy :Societal marketing conceptSocietyConsumersCompany
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Suggestions:
To find alternate ways to expand thesupply chain
Enhancement of Advertising for selling.
Use the Tag-line of the product.
change in packing to set up with newenvironment.
Need to approach bank & other sources toraise the fund for the project.
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Conclusion:
Beneficial to your entire body
Can be used to quite smoking
It can be smoked in moderation to
enhance health. Niche product
Potential to do well in the market
A health remedy
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THANKYOU