Chad Kaul@crkaul
A Brief Introduction to the Startup Discovery Canvas
@s19y_advisorshttp://startupdesignstrategy.com
Startup
D e s i g n
Strategy
–Thomas Sowell
“Visions are like maps that guide us through a tangle of bewildering complexity.”
Startup
D e s i g n
Strategy
2015StartupDesignStrategywww.startupdesignstrategy.com
The Startup Discovery Canvas
Opportunity
Designed for: Designed by: Updated on: Iteration No.
Startup
D e s i g n
Strategy
Every startup begins as an opportunity…
2015StartupDesignStrategywww.startupdesignstrategy.com
The Startup Discovery Canvas
Opportunity Value
Designed for: Designed by: Updated on: Iteration No.
Startup
D e s i g n
Strategy
…to create new value…
2015StartupDesignStrategywww.startupdesignstrategy.com
The Startup Discovery Canvas
Opportunity Value Vision
Designed for: Designed by: Updated on: Iteration No.
Startup
D e s i g n
Strategy
…to bring about a better future…
2015StartupDesignStrategywww.startupdesignstrategy.com
Enabling Environment
The Startup Discovery Canvas
Opportunity Value Vision
Designed for: Designed by: Updated on: Iteration No.
Startup
D e s i g n
Strategy
…under a favorable set of circumstances…
2015StartupDesignStrategywww.startupdesignstrategy.com
Enabling Environment
User
The Startup Discovery Canvas
Opportunity Value Vision
Designed for: Designed by: Updated on: Iteration No.
Startup
D e s i g n
Strategy
…to benefit the users of the value…
2015StartupDesignStrategywww.startupdesignstrategy.com
Enabling Environment
User
The Startup Discovery Canvas
Opportunity Value Vision
Designed for: Designed by: Updated on: Iteration No.
Maker
Startup
D e s i g n
Strategy
…and the makers of the value…
2015StartupDesignStrategywww.startupdesignstrategy.com
Enabling Environment
MarketUser Maker
The Startup Discovery Canvas
Opportunity Value Vision
Designed for: Designed by: Updated on: Iteration No.
Startup
D e s i g n
Strategy
…in a market ready for disruption…
2015StartupDesignStrategywww.startupdesignstrategy.com
Enabling Environment
User Insights Market Insights Maker Insights
MarketUser Maker
The Startup Discovery Canvas
Opportunity Value Vision
Designed for: Designed by: Updated on: Iteration No.
Startup
D e s i g n
Strategy
…guided by insights…
2015StartupDesignStrategywww.startupdesignstrategy.com
Enabling Environment
Core Assets
User Insights Market Insights Maker Insights
MarketUser Maker
The Startup Discovery Canvas
Opportunity Value Vision
Designed for: Designed by: Updated on: Iteration No.
Startup
D e s i g n
Strategy
…to generate assets for an enterprise.
2015StartupDesignStrategywww.startupdesignstrategy.com
Enabling Environment
Core Assets
User Insights Market Insights Maker Insights
MakerServices
UserServices
MakerTools
UserTools
Market
Adjacent Markets
Core Market
ChannelsNetwork
BehaviorJob
User
Aspirations
Description
SuppliersPartners
JobBehavior
Maker
Aspirations
Description
The Startup Discovery Canvas
Opportunity:
What you offer: Why it's special: Who it's for:
Value:
Core problem: After state: Core value:
Vision:
What you believe: Legacy worth creating: Why it's matters:
Designed for: Designed by: Updated on: Iteration No.
Startup
D e s i g n
Strategy
Organize your startup research…
2015StartupDesignStrategywww.startupdesignstrategy.com
Enabling Environment
Core Assets
User Insights Market Insights Maker Insights
MakerServices
UserServices
MakerTools
UserTools
Market
Adjacent Markets
Core Market
ChannelsNetwork
BehaviorJob
Value User
Aspirations
Description
SuppliersPartners
JobBehavior
Value Maker
Aspirations
Description
The Startup Discovery Canvas
Opportunity:
What you offer: Why it's special: Who it's for:
Value:
Core problem: After state: Core value:
Vision:
What you believe: Future worth creating: Why it's matters:
Designed for: Designed by: Updated on: Iteration No.
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Californa Racquet Club — Drone Ball Boy System Gail Stanwyck & John Coctostan 1.0May 2015
Startup
D e s i g n
Strategy
…and understand why it needs to exist.
–Henry Kissinger
“If you don’t know where you’re going, every road will get you nowhere.”
Startup
D e s i g n
Strategy