A. COURSE ORIENTATION
1.00 Explain the components of Business, Marketing, and Information
Technology Education.
1.02 Explain the value of DECA
•Classroom Instruction•Cooperative Education
•DECA
• A Career-Technical student organization designed to attract students into marketing careers
• Encourages the understanding of free enterprise
• Encourages civic responsibility
• Maintains a series of competitive events
• Offers awards and recognition
• Maintains a scholarship program
• Develops leaders in marketing, management, and entrepreneurship
Publications
• National - DECA Dimensions
• State - The North Carolina DECA Connection
DECA Colors
Blue and Gold
4 Points of the DECA Emblem
• Leadership Development
• Vocational Understanding
• Civic Consciousness
• Social Intelligence
National headquarters – Reston, VA
NC headquarters – Raleigh, NC
Organization of DECA• National Regions Central
North America
Southern
Western
• Divisions High school
Delta Epsilon Chi
Collegiate
Alumni
Professional• State Regions
Blue Ridge
Cornucopia
Dixie Pines
Metrolina
Triad
Developing Leaders for Marketing, Management and Entrepreneurship
Governance
• Professional staff• Marketing Education Leadership
Council• Student Leadership
DECA Competition
• Apparel & Accessories Marketing
• Food Marketing• Full Serve
Restaurant Management
• Quick Serve Restaurant Management
• Retail Merchandising
• Vehicles and Petroleum Marketing
Competency Based Competitive Events (State Level)
Management Team Decision Making Events
• E-Commerce• Financial Services • Hospitality Services• Sports and
Entertainment Marketing
• Travel and Tourism Marketing
• Civic Consciousness Project
• Creative Marketing Research Project
• Free Enterprise Project
• Learn & Earn Project• Public Relations
Project
• Business & Financial Services
• Food Marketing• General Marketing• Hospitality &
Recreation Marketing
• Retail Marketing
• International Business Plan
• Entrepreneurship Participating
• Entrepreneurship Written• Advertising Campaign• Fashion Merchandising
Promotional Plan• Technical Marketing
DECA Conferences
• Marketing Leadership Conference (MLC)
• Southern Region Conference (SRC)
• Local Officer Training (LOT)
• Marketing Competitive Events Conference (MCEC)
• State Career Development Conference (CDC)
• International Career Development Conference (ICDC)
• Marketing• Marketing Cooperative Education• DECA
Get involved in the Marketing program at your school.