A Faster And Better Recovery

The project• Hospital bed with the possibility of exercise

NHe 100• Easy• Cheap• Detachable• Works for all people no matter how tall• Changeable weights

Material• Stainless steel for the main part of the product

• Rubber band to lift the weights

• Plastic and aluminum for the foot paddle

• Bearings for the handle to turn

Target group• Start in Denmark• Expand to Nordic countries • Expand further to Europa and maybe US

• Mainly hospitals• Online

Benefit from the product

• Patient (quicker rehab)• Hospital (less time with each patient, more

patient)• Society (it cost money to have people in the

hospital)

Marketing the product• Agent • Salesmen

• Lectures • Health fairs

• Made in Denmark

SWOTInternal factors External factors

Strengths Weaknesses Opportunitets ThreatsGood productOne of a kindDetachableStaff

New in the markedFinancial resources

Making moneyPartnershipExpanding

CompetitorsSmall markedReputation

Goals for the future• Short time goal- beds in Denmark• Longtime goal- Nordic countries

• Make 3 new products in 5 years• Hire designers