Social Meta Tags
For the Search Marketer
Jennifer Sable LopezDirector of Community at Moz
@jennita
The SEO Mind
Mmmm,
SERPs
Keywords
Title Tags
Meta
Description
Keyword Rich Title Tag
Missing Meta Description
Google pulls from content instead,
based on your keywords
How does this look on
Social?
@jennita #SMX #23D
Not too bad,
eh?
@jennita #SMX #23D
Oooh! Pretty
picture
@jennita #SMX #23D
Google+
Ouch.
@jennita #SMX #23D
Snooze...
Social ≠ Search
Let’s fix sharing!
@jennita #SMX #23D
Nutella SERP
@jennita #SMX #23D
Sharing Nutella on Facebook
OpenGraph
http://ogp.me
@jennita #SMX #23D
@jennita #SMX #23D
OpenGraph - http://ogp.me
<!-- Open Graph data -->
<meta property="og:title" content="Title Here" />
<meta property="og:type" content="article" />
<meta property="og:url" content="http://www.example.com/" />
<meta property="og:image"
content="http://example.com/image.jpg" />
<meta property="og:description" content="Description Here" />
@jennita #SMX #23D
Facebook Debugger
https://developers.facebook.com/tools/debug
Twitter Cards
https://dev.twitter.com/docs/cards
@jennita #SMX #23D
Summary Card (default)
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Summary Card - Large Image
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Twitter Card Code
<!-- Twitter card data -->
<meta name="twitter:card" content="summary">
<meta name="twitter:site" content="@twitterhandle">
<meta name="twitter:creator" content="@AuthorTwitter”>
<meta name="twitter:title" content=”Title specific to
Twitter – short works great!">
<meta name="twitter:description" content=”Remember this is
being shared on Twitter, make it enticing to the FB user.">
<meta name="twitter:image" content=”image URL for the image
you want to display">
@jennita #SMX #23D
Twitter Card Validator
https://dev.twitter.com/docs/cards/validation/validator
@jennita #SMX #23D
Add Your Site
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Twitter Card Analytics
Pinterest – Rich Pins
https://developers.pinterest.com/rich_pins/
@jennita #SMX #23D
Regular Pin
http://mz.cm/1hD5c8H
@jennita #SMX #23D
Rich Pin
@jennita #SMX #23D
Rich Pin
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Rich Pin = Schema.org
@jennita #SMX #23D
Rich Pins Validator
https://developers.pinterest.com/rich_pins/validator/
Checklist
Check for OpenGraph/Twitter Cards/Schema
Add default OpenGraph tags to blog/content
Add basic Twitter card to blog/content
Ensure image sizes used are correct per platform
Modify settings for social win!