A Local Passport for Concessions within a Suffolk
Framework
Smart Card Networking Forum
19 July 2004
Suffolk Key Context
• Started as DISCount card 1997
• Part of Anti – Poverty strategy
• Partnership between Suffolk County Council and Mid Suffolk District Council
• Re-launched as Stowmarket Key pilot 2003/4
Suffolk KeyFramework
• The technology link – smart cards
• ODPM National Smart Card Project
• Broad Partnership Agenda
Suffolk Strategic Partnership
Suffolk Accessible Government Partnership
Suffolk Technological Partnership (JV with BT/CGI)
Stowmarket Key The Early
Challenges• Create an easily used SINGLE opt-in concession and ID card scheme
• VALUED, therefore desired, by the citizen
• Deliver MEASURABLE cash benefits to citizens on low incomes
• Create a TRANSFERABLE scheme across the county
• Create MORE BUSINESS for local traders
• REDUCE COSTS by centralising card management
• DE-STIGMATISE concessions where possible
• Enable E-GOV EFFICIENCIES to flow
Suffolk Key Some later
issues• Increasing need for secure ID authentication
– Who are you?– Are you who you say you are?– Person not present (phone/internet)
• Front office/back office modernisations + IEG• CPA audits – delivering measurable results• Cross-border transactions• More accessible government – the STP• Bridging the “digital divide” – social inclusion
Suffolk Key Simple Steps –
No Big Bangs!• Step 1 – Card Audit• Step 2 – PILOT, PILOT & PILOT• Step 3 – Adopt best of breed tools• Step 4 – Create specifications – card,
terminals, management tools, branding• Step 5 – Finalise business cases• Step 6 – Implement larger scheme(s)Review at each step – network like mad and watch for opportunities!
Stowmarket Key Local
Partnering Local partnerships
=Many local access points for
information, enrolment & dissemination
+Shared resources & sustainability
Suffolk Card Audit
• 30 - 40 schemes across Suffolk LAs• Suffolk Saver, Library, Leisure, Tenants, Employees, Access, Disability
registration, buses etc. • >480,000 LA cards held by Suffolk citizens – 140,000 renewed
annually• Multiple application processing by LAs• Multiple enrolments for citizens• £1.5 – 2m spent on card schemes across the county
Find out what you’ve got…..
Join it up….
…one smart card scheme COULD do it all!
Stowmarket Key Who Gets It?
• Benefit claimants• Elderly• Disabled• Students in full time education• Referrals from agencies such as
CAB, Help the Aged, benefit teams (JobCentre Plus & MSDC)
Stowmarket Key Cardholder uses
Discounts & concessions– up to 50% at leisure centre – 25% library sound & vision loans– free energy check; local fuel price watch– car parking concession– 5-15% trader discounts– concessionary travel tokens & vouchersPersonal “organiser”– personal health & organ donor (with local PCT)– proof of age– form filling
Coming Summer 2004 - library card - loyalty programme
Stowmarket Key Stow High
School• Partnership between school, Suffolk Catering and Stowmarket
Key for trial• Fast track implementation (3 months)• 1100 pupils & 140 staff• Cashless catering including vending machines• Healthy eating loyalty points scheme• Workstation access control
OBJECTIVES: • Ensure parents’ money is spent in school; increase sales• De-stigmatise free meals• Healthy eating points reward schemeAnd later, in town:• Proof of age (alcohol & tobacco sales, pubs, nightclubs)
Suffolk CC Shuttle Bus
• Partnership between Suffolk CC Transport, Ipswich Bus Company & Suffolk Key
• Fast track implementation (3 weeks)• Basis for ITSO trials• Using low cost Thyron terminals – going GPRS wireless
in July • Mifare contactless card
OBJECTIVES: • Get usage data by smart card (SCC employees) and
non-card carrying public• Trial low cost wireless implementation for rural routes• Gain operating experience ready pre-ITSO
Suffolk Key NSCP toolkit
• Early adopter/beta tester (live since January)• Currently managing Stow Key scheme• CCDA + 3 services (personal health,
organ donation, loyalty)• Adding concessionary leisure, Suffolk saver bus
pass, library services• Developing multiple brand options from single
database• Need to manage all card types (incl. non-smart,
Mifare, JCOP30)• Open Source solution preferred option• Simple installation & configuration(externally
hosted by Smart Citizen)
Suffolk Key Wider Suffolk use
2004/5In progress now:
• Stowmarket Key expansion across district• Stowmarket High School cashless catering• Suffolk CC Ipswich shuttle bus• Social Services (“No Limits”) special needs families + disabled registration
schemePlanning:
• 4 more schools Jan 2005; possibly most secondary by 2006• “Moving People” concession travel card 10-20 yr olds (95k cards by Jan 2005)• Forest Heath new leisure concession scheme (Oct 2004)• Suffolk Coastal new leisure concession scheme (Oct 2004)• IBC i-Card conversion to citizen card (Dec 2004)• Incorporate with Suffolk Saver bus concession (60k by May 2005)Perhaps 150k cards by this time next year…..?
Strategising:
• Interoperability trials & regional consortium – Cambs, Essex, Norfolk, Suffolk
Suffolk Key Current Thinking
• Build into Public Access strategy• Use NSCP lifecycle management tools to manage
multiple local schemes & brands• Franchise enrolment loads• Use IIN card numbering• Embrace existing card schemes based on card audit• Develop family of cards• Exploit Mifare & develop contactless where possible• Procure effectively• Develop life event schemes• Develop citizen, business, visitor strategies &
databases• Create Anglian regional framework
Thank you - Suffolk welcomes you at any time!
Geoff Doggett
t: 01449 727114 m: 07971 563510
www.onesuffolk.co.uk