A View on media concentration 2002 – 2006
Five years of research in the Dutch market
EPRA - Prague, May 17 2007
Quint Kik
Researcher Monitor Media Concentration
Contents
• 1.Background Media monitor• 2.National characteristics• 3.Ownership structures• 4.Media markets• 5.Crossmedial news market• 6.Temporary Law Media Concentration• 7.European Media monitor?
1.Background information
• Established May 2001• Specialized research unit on media concentration• Consequences for plurality & diversity (Ministry EAS)• Media markets & ownership structures• Daily newspapers, television, radio & internet• March 2002: 1st vol. “A View on media concentration”• Oct 2003: www.mediamonitor.nl• Oct 2005: 4th vol. “A View”, focus on news market• June 2007: temporary law on media concentration• Sept 2007: 6th vol. “A View”
2.National characteristics
• Population: 16,5 mln• Randstad (conurbation)• GDP 2005: € 506 bln• Cable transmission ca. 90%• PC ownership 79% / (broadband) internet use 76%• Long time analysis media use 1975 - 2005
print: 3.8 hours a week (1975: 6.1)audio: 0.5 (2.2)television: 10.8 (10.2)internet: 3.8 (1985: 0.1)
3.Ownership: TMG
Divisions fornewspapers,Freesheets,Door-to-doorpapers and magazines
Shares inradio,televisionandinternet
4.Market overview: daily newspapers
Type of
Newspaper
Share (%) /
no. of titles
Market leader
2nd ranking group
C2 (%)
National 34
7
Telegraaf Media group
PCM Publishers
94.4
Regional 37
19
Royal Wegener
NDC / VBK 66.4
Combi-nation
11
1
AD - 100.0
Specialized 2
4
Financieele Dagblad
SDU
Publishers
88.9
Freesheets 6
3
Metro Telegraaf Media group
97.5
Number of publishers and newspaper titles
0
10
20
30
40
50
60
70
80
90
publishers
titles
Market overview: television
Type of broadcaster
Share (%) /
no. of channels
Market leader
2nd ranking group
C3 (%)
(incl. PSB)
Public 35
3
PSB - -
Private 54
16
RTL Netherlands
SBS Netherlands
74.9
Other 11
-
- - -
Number of broadcasters and tv channels
0
2
4
6
8
10
12
14
16
18
20
broadcasters
channels
Market overview: radioType of broadcaster
Share (%) /
no. of channels
Market leader
2nd ranking group
C3 (%)
(incl. PSB)
Public 44
7
PSB - -
Private 50
15
ING / Telegraaf Media group
Talpa Media 76.8
Other 6
-
- - -
Number of broadcasters and radio stations
0
5
10
15
20
25
broadcas ters
s tations
5.Change of focus
Media monitor 2001-2004:
media value chain (production-packaging-delivery)
• Research based on secondary sources• Economic power, focus on suppliers• Media markets individually
Plurality / diversity issue?
The news market
Media monitor 2005 - now:
news market (outlets, editorial units, diversity & reach)
• Research based on primary sources • Opinion power, focus on content• Crossmedia approach
2004 paper
use (%)
tv
use (%)
radio
use (%)
total news
% total
news
reach
PSB 0 38.3 44.3 82.6 26.0 57.5
ANP 0 0 0 0 17.0 37.6
RTL 0 24.1 5.4 29.5 13.0 28.8
TMG 30.4 0 0 30.4 12.8 28.3Wegener 28.6 0 0 28.6 9.7 21.3
PCM 27.4 0 0 27.4 8.2 18.2Sky Radio 0 0 17.4 17.4 0 0
SBS 0 16.8 0 16.8 0 0Radio 538 0 0 11.6 11.6 0 0
Talpa 0 0 9.5 9.5 0 0
Other 13.6 20.8 11.9 - 13.3 -
100 100 100 300 100 -
6.Temporary Law Media Concentration
• Responsibility: Dutch Competition Authority • Obligatory advice: Dutch Media Authority• Limits:
maximum of 35% on daily newspaper market (including freesheets)
maximum of 90% on markets for newspapers, television and radio (jointly 300%)
• Calulation markets: Media Monitor• July 2007 – 2010
TMG
RoyalWegener
PCM
TalpaMedia
UPC
RoyalKPN
@Home
Newspapers
Tele2 /Versatel
SBS
Broadcasters Cableoperators
Telecomoperators
Permira /KKR
Mecom
Warburg Pincus / Cinves
Canal+
Investers
Multi-kabel
Casema
NDC / VBK
MGL
Apax
RTL
SkyRadio
Radio538
ADNieuws-Media
?
?
25%
20% 74%
28%
100%
100%
50% (63%)
50% (27%)
NPMCapital /Halder
Pressagencies
ANP60%
XDag
7.European Media monitor
Dutch trends = European trends?• Foremost private broadcasters = no. 1 & 2 in Europe• Cable & telecom operators active on content market• Investers (hedge funds) are more interested in media
European research model• Mapping Study 10 European countries (CvdM 2004)• October 2007: CvdM - Media monitor workhop• Availability & comparability secondary data• Future: pilot for a European Media Monitor?