AAI Fundraising Project
For Globalgiving.org
Open ChallengeFundraising on Globalgiving.org
4 weeks(2 August-31 August)
Minimum Fundraising goal: $4000
Minimum No. of Donors: 50
What if we can’t meet the goal?The proposed project will be deactivated.
However, we can start a new project to participate another Open Challenge.
How are the projects ranked on globalgiving’s website?
40%
20%
20%
20%
the amount of time since your previous project report the number of donors that your project has attracted the amount of money your project has raised, relative to other projectshow close is the project to be-ing fully funded.
No. of Projects listed on Globalgiving.org -by theme
Humanitarian Assistance
Malaria
Peace and Security
Democracy and Governance
HIV-AIDS
Sport
Technology
Animals
Climate Change
Microfinance
Disaster Recovery
Human Rights
Environment
Economic Development
Women and Girls
Health
Children
Education
0 100 200 300 400 500 600
4
5
15
18
40
45
46
61
62
67
97
104
128
191
273
425
430
566
No. of Projects by Theme
Albania Guyana Spain Seychelles Vietnam Palestinian Territories Nigeria United Kingdom 0
50
100
150
200
250
300
350
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 4 5 5 5 6 6 6 7 8 8 8 8 9 9 9 10
10
10 11
11 12
12
12
12
12 13 14
14
14
14 15
15
15 16
16 17
17 18
18 24
24 29
29
29 30
30
43 45 46 47 50
65
118 128
Unit
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tate
s ; 315
No. of Projects by Country108 Countries with 1564 Projects
What are the top ten projects listed on globalgiving.org?
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Most Popular Projects Numbers are in USD
Fund ReceivedTotal Funding Goal
What are the No.of Donations from the top ten popular projects?
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No.of Donations
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Fund Received Total Funding Goal
AAI Project?
Questions to be answered Summary
What is the issue, problem, or challenge?
How will this project solve this problem?
Potential Long Term Impact
Project Message
Funding Information
AAI Project:Cancer Treatment for 20 Children
and 30 WomenList of Donation Options
$10 Art supplies for one child for six months
$20 Monthly meal supplement for one child
$30 Nutrition supplement for one child for two months
$35 Transportation to the hospital for one woman with a child for three months
$40 Medicine to treat side effects such as depression, hot flashes, muscle pain, nausea and other stomach pains for one woman per month
$50 For a woman to receive literacy and basic skills’ training for six months
$60 School tuition and supplies for one child in primary school per year
$100 Can buy 20 holistic treatment manuals for women and children
How to Promote the Project and Reach the Funding Goal?
AAI facebook: the most utilized toolWe made a picture describing the project and made it as AAI’s facebook profile picture.
All the interns made the same change to their profile pictures
On 2 August, all the interns created a fundraising event from their own facebook account, and invited all their friends to join.
The above method proved to be ineffective in terms of getting people’s interests and donations.
Throughout the campaign, we posted updates on AAI facebook with statistics of donations received, No. of donors.
In order to get a bonus of 300USD awarded to the top five projects with the most Facebook shares, AAI Facebook network, especially the interns worked hard to share the project on their friends’ walls.
How to Promote the Project and Reach the Funding Goal? –Other Strategies
• Mr.Santoli worked very hard to get donations from AAI board members and his friends from the beginning of the Campaign.
• Interns also contacted their family members, professors, and friends for donations. Because of established relationships, this proved to be the most effective and efficient way to get the fundraising going.
• The next approached adopted was to contact former interns.
Out of 100 or so interns, about 10 of them responded to the email and made contributions. Practically speaking, it was successful!
Donation Methods
Credit Card: Visa, Master, Discover, American Express
Paypal
Check: needs to be mailed to globalgiving.org
Gift Card
Lessons Learned and Suggestions
Do not waste money on printing cards if there is no clear targets for donations.
Do not Pictures: try to use pictures that focuses on particular individual and has direct eye-contact with the audience.
Pictures: Upload some pictures showing office activities related to the project. For instance: after reaching a goal of $1000, team members can take a picture with a thank you sign to show appreciation to all donors.
Reach out to specific individualsAsk him or her to write a blog entry
Ask him or her to to write a message on your facebook page
AAI Project: Open Challenge Process
The fund raising goal:$5000-$10,000
Promotion strategies:Picture: try to use pictures that focuses on particular individual and has direct eye-contact with the audience.
Reach out to specific individualsAsk him or her to write a blog entry
Ask him or her to to write a message on your facebook page