with

A/B Testing

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What is A/B Testing?

A/B testing allows you to test two or more versions of a webpage to determine which changes produce the desired results.

The country's largest not-for-profit for young people and social change.

“Dee” - DeeZone (288060) & Peter - pleher (2257350)

with

A/B in Action...

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Original

A) Spotted (Sad)

B) Fence (Jail)

Golden (Super Cute)

Golden2 (Super Cute v2)

Peak Results after “Tweek”“Golden2”“Golden”

Data “Normalization”

Introduction ofalternative “Golden”

Puppy Results

Base

v1Cell (optional)

v2Placeholder Text+ Cell (optional)

v3“Submit”

v4“See the Pets”

Data “Normalization”Sample Size? Confidence level?

Forget:“See the Pets”“Submit”

The ResultsPeak Results“Cell Optional”“Cell Optional+ Text”

Under the Hood

optimizely.com

Projects

Experiment

AdminExperiment

Project Code - “Snippet”

JS File Size

JS Call to enable project on web page.“Project Code”

25142535242.1kb

Optimizely 7.x-2.10 Module

Account InfoAdmin Settings

The account Number and the initial Project Code are the same

251425352

AjaxEnable / Disable

Path conflict “ ”

Project Listing

* Project Code251425352

“Project Code” number from Optimizely website

Add Project /admin/config/system/optimizely/add_update

251425352

Each path must be - unique between projects - a valid path on the site

Update Project /admin/config/system/optimizely/add_update/2

Cache Refresh

CDN Call

CDN: content delivery network

Bang! for your Buck $$$

= Actions

Fake Doors / Smoke Sceens

Interest?

Project Pagedrupal.org/project/opimizely

Experiment listing in Projects

Filter by User Roles for each Exeriment

Filter by user location - city, state, country

Bucket user into different experiments on repeat visits to experiments (cookie)

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