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Acceptable Use Logos
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All logos can be downloaded at www.valpo.edu/law/brand/logos
Please secure approval from Marketing on all Law School-branded items prior to placing orders.
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DecorativeSerif
Warnock Pro
Minion Pro
Times New Roman
Sans Serif
Avenir
Arial
Consider typography an extension of the Valparaiso University Law School personality. It conveys moods, tones, and meanings. Our identity includes three sans-serifs, three serifs, and two script types.
Sans-SerifAvenir should be used as a title, headline, and header font. Gotham and Arial may be used as substitutes when Avenir is not available.
SerifWarnock Pro should be used for body copy and larger volumes of content.Minion Pro and Times New Roman can be used as a substitute when Warnock Pro is not available.
DecorativeBickham Script Pro and Corinthia Pro are decora-tive fonts and should be used sparingly as accents.
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Examples of Acceptable Apparel
Blythes Athletics, Inc.Jason Dudley219-462-44122810 N. Calumet AvenueValparaiso, IN [email protected]
Elegan SportswearCraig Gall212 E. Lincoln WayValparaiso, IN [email protected]
Unacceptable Use Logos
Valparaiso University Law
(Casual logo treatment, may not be appropriate for some items)
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