#FGWebinar
Achieving The ‘Triple Win’
Exploring New Ways For Non-Profits & Business to Collaborate
October 24, 2013
#FGWebinar
Founder & CEO Jay Ziskrout @JBZiskrout4
ABOUT THE PRESENTERS
• COO, CMJ Network • Founder, LatinoVision.com • MD, Epitaph Europe • VP Promotion, Arista/BMG • Performing Musician
Bus Dev Leslie Myers4
@RewardedGiving4
• Marketing, World Resources Institute • VP Cross-Sell, Citi • Marketing Manager, J Crew • MS Direct Marketing, Northwestern
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HISTORY OF COLLABORATION
• Sales-Dependent Donations • Donation Drives • Grant Requests
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HISTORY OF COLLABORATION
• Sales-Dependent Donations – Aligns with ‘conscientious "
consumption’ – Prioritizes product over cause – Commercial Co-Venture – Lack of clarity re: actual"
charitable impact.
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HISTORY OF COLLABORATION
• Donation Drives – Can be highly effective. – Business needs to put some"
‘skin in the game’ for credibility. – Pressuring consumer can be"
counter-productive.
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HISTORY OF COLLABORATION
• Grant Requests – Doesn’t directly help business. – Doesn’t maximize public "
awareness and goodwill.
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SLICING UP A SHRINKING PIE
• Business focus on curating social/public image. • Corporate pressure to maximize profits. • Increasing Non-Profit 'Competition.’ – 25% growth!
• Key To Bigger Slice: – Align objectives
Source: The Urban Institute
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WE'RE NOT SO DIFFERENT...
• Different End Goals – Non-Profits: Addressing a social/cultural problem – Business: Maximizing Profits
• Means Are The Same: – Public Awareness – “Sales”
• Aligning means is "cornerstone of "mutual success.
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WIN-WIN IS NOT ENOUGH!
• Success usually depends on public engagement. • We need a ‘Win’ for the public too! • Triple Win: - Incentivize the public to "
both Give and Spend.
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ENGAGING PEOPLE W/ ‘REWARDED GIVING’
• Social Rewards: Give credit where credit is due. • Redeemable Rewards • Donation Matching • Unlock Exclusive Content • Brand / Cause Fit • Consumer Choice
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SUPPORTING STATS
What People Say • 92% of consumers want
brands to ‘Give Back.’ • Only 16% believe that
business has made a positive impact on social & environmental issues.
• 25% believe that they can have a significant impact through purchase decisions.
What People Do • 55%+ have switched to
more socially responsible brands.
• 65% are willing to donate as part of a CSR program.
• ebay Giving Works: - Merchants with charitable
component in listings, sell 30% more over time.
Sources: Cone Echo 2013 Global CSR Study, PayPal: Fisman, Effenbein, McManus
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WHAT WE DO • ‘Rewarded Giving’ platform built on belief in the
“triple win” model. • Enable business to measurably and profitably
connect with consumers around shared values. • Platform costs borne by business.
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THE PLATFORM • The public is invited to give, in return for social
and economic incentives: • Social Status • Redeemable "
Rewards • Digital Media
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OUR CAMPAIGNS HAVE:
4-15% Make Donations. !Up to 50% Click Through. !
Up to 35% Make Purchases. !
Awareness: Social Thanks + Giving Squads contests have generated millions of positive social media impressions. Sales: Consumers are motivated to give, share, and purchase.
Up to 73% of donors share socially!
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A NEW COLLABORATION TOOL • Easy, self-service platform for SMB. • Low cost subscription-based service. • Can be deployed to Web and Facebook Pages. • Share this link with your business partners:
http://get.CharitableCheckout.com/smb/ • Platform Demo
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