Download pdf - Active - GDR Group...So have a look around feel free to ask any questions Just to let you know - RERN does not get any kickback on any sale or transaction you make with our suppliers

QUARTER 1

DRIVING APPRAISALS

Set & Forget just so easy…

Connectingwith

Consumers

Social & Digital strategies to get

you noticed

ActiveYourin

LocalMarket

Be

2

IntroductionReal Estate Results Network is all about being the best in your market, standing out in your community and above all being relevant to your clients.

As a partner in your business, our role is more than just education and support. We are dedicated to discovering and providing the best tools and services on the planet as well as negotiating the best deals for you with industry leading suppliers.

Something we heard loud and clear from you last year was that you needed more support in effectively connecting you with your market and community. Well...we’ve done the hard work and come up with a range of marketing resources that will certainly help you achieve this.

Over the next few pages you will see the ads, campaigns and accompanying marketing calendars. So have a look around feel free to ask any questions

Just to let you know - RERN does not get any kickback on any sale or transaction you make with our suppliers. We simply want you to have the best advantage in the marketplace and work with some of the leading suppliers. And YES as always, we have negotiated the best possible rate exclusively for RERN Members.

So here’s to growing your business and cultivating exceptional relationships in your community.

ContentsChecklist to success ....................................4

Setting out to Achieve .................................5

GDR Group + FREE Offer ............................6

BONUS Content .............................................8

Campaign Calendars ................................ 10

Create Campaigns ..................................... 12

3

FREE WEBSITE

AUDITNormally priced at $75O

details page 6

4

Checklist to Success

Read through the RERN Connect - Driving Listing Appraisals magazine

Choose the marketing plan and budget you would like to put in place

Ensure you have a goal of how many appraisals you would like to gain out of the campaign

Make sure team members are aware of the marketing campaign

Have a script and dialogue set and ready to support this campaign

Ensure front line team members are aware of what to say and how to capture the correct details, and tag in your database for an action

Get on the phone to past and present contacts and offer a market update: • From OFI’s • Past Appraisals • Past Buyers • Past Vendors • Landlords • Email property enquiries

As a team, coordinate an “Hour-of-Power” every week – where everyone gets on the phones and prospects

Setting Out to AchieveWe’ve created a scheduled consumer marketing calendar which covers mail, distribution, newsletters, advertising, blogs and social. The idea is to leverage your connection with potential clients and help you stand out in your market. The calendar and campaigns will allow you to ‘set and forget’ this crucial element of your marketing mix, making life for you and your marketing team much easier!

Your new consumer campaign will take your business to a whole new level of engagement and differentiation. It means you can be consistent in your messages and connected to your current clients and potential ones: it’s a win/win.

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Marketing Partner

Exclusive Offer for RER Network

We’re really pleased to be partnering with GDR Group to provide you with consumer marketing solutions. They bring exceptional knowledge and creativity to each campaign and really understand local area marketing.

GDR believe in the power of storytelling and the difference a great marketing campaign can make to business.

Their team has taken the time to learn about the Network and how dedicated you as a Network agency are to excellence and exceptional customer service. They speak our language and can become a valuable marketing resource for you and your team.

gdrgroup.com.au

To support this great new initiative, GDR Group are offering the first 25 network members a FREE* website audit. Offered on a first-in, best-dressed basis, please contact Steve Toun today to secure your audit.

To learn more about the RER Network and GDR Group partnership, please contact us:

Sarah Bidmead - RER Network [email protected] 0406 111 522

Steve Toun – GDR Group [email protected] 0423 365 272

Take a look at what our Marketing Campaigns offer...FREE

WEBSITE AUDIT

Normally priced at $75O*

https://gdrgroup.com.au/

TITLE

7

Promotional Postersfor your office

Basic package includes...

Standard & Premium packages includes... Take a look at what our Marketing Campaigns offer...

Digital Flyertarget customers direct

Printed Flyersdistributed to your local area

Social Postsattention grabbing posts

Plus more BONUS content...Check out the bonus content over the page >>>

Local Press AdYou book the space, we’ll design it

Email Campaignsto send to your database

See page 19 for full details

See page 19 for full details

8

BONUS Articles

How to make the most of your outdoor living space

Renovations on a shoestring - how to impact your home, not your wallet

Spring clean – tips and tricks to clean out your home

Which rooms sell a house?

Our marketing packages also offer plenty of FREE articles for you to blog about, email or run your own ads anywhere you want to. We’re including two free articles a month, check out some of the headlines...

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Steps to selling a house – the selling process 101

How to get equity out of your property to fund an investment property

Does a pool add value to your home?

Storage solutions that will change your life and your bottom line

Finding the

perfect home

Preparing your house to sell - the ins and outs of effective styling

How to make money out of your house without having to sell

How to prepare your house for inspections

To sell or stay? How do you know when it’s time to move on?

Finding the

perfect rental

How to build your wealth through property

Is real estate a worthwhile investment?

The do’s and don’ts of renovating your home

Ask the seller? Top tips from the top sellers in your area

Buying property:

how to give your kids a helping hand

10

Getting the Most Out of Your CampaignEmail all of your clients on your database advising what the new initiative is. Work out what digital advertising you should do to complement this campaign through Facebook. With any integrated marketing campaign you need to take advantage of every advertising medium. You need to compliment social, email and print initiatives by advertising the campaign on a local level with traditional follow up.

What to Do & When?Here’s a campaign calendar for the next three months. On various dates we have listed some suggested activities. Picking up the phone and talking to your past contacts will bring great results. Offer a new market update: suggest to your client that prices have changed and take the opportunity to find out a little about their current situation. Are they looking at selling at the right price, are they looking for an investment property etc.

Set an office challenge – connect with 10 clients every day!

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

MA

RC

H

1 2 3

4 5 6 7 8 9 10

11 12 13 Sydney - See you atPowerUp

14 15 16 SCHEDULE: Your ready-made appraisal & listings marketing campaign

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18 19 SCHEDULE: Your Easter Facebook Campaign

20

21 See you atCoach the Coach

22 See you atCoach the Coach

23 Upload your FREE blog post: ‘Steps to selling a house – the selling process 101’

24

25 26 SCHEDULE: Your vendor property marketing packages

27 Web Q&A: Got a digital marketing question? Ask our expert Steve Toun

28NEED A FILLER AD? Contact us for fast turn-around and a great fixed price

29NEED FLYERS? Order today and save 15%

30REMINDER: Have you booked your ready-made marketing campaign?

31

Want more info? Contact Sarah Bidmead on 13OO 273 785

11


MA

Y

1 SCHEDULE: Your monthly customereNewsletter

2 NEED A FILLER AD? contact us for fast turn-around and a great fixed price

3 BONUS: Book your FREE Social Media Audit


5


8 9 10NEED FLYERS? Order today and save 15%

11Upload your FREE blog post: ‘How to get equity out of your property to fund an investment property’

12


15 WHAT’S COMING UP? Sneak peak of the next 3-mth marketing calendar

16 17 18 BONUS: Book your FREE Social Media Audit

19


22 23 NEED A FILLER AD? contact us for fast turn-around and a great fixed price


25Upload your FREE blog post: ‘How to make money out of your house without having to sell’

26


29 SEO Q&A: Got a SEO marketing question? Ask our expert Steve Toun

30 31LIVE TOMORROW: New 3 month marketing calendar


AP

RIL

1 2 SCHEDULE: Your monthly customereNewsletter

3 4 5 BONUS: Book your FREE Web Audit

6 Upload your FREE blog post: ‘Preparing your house to sell - the ins and outs of effective styling’

7


10 11 NEED A FILLER AD? contact us for fast turn-around and a great fixed price



14


17

18 19 See you atOutsourcing Think Tank

20 REMINDER: Don’t forget to book your FREE Web Audit

21


24 Social Media Q&A: Got a SM question? Ask our expert Erienne Lette

25


27 Upload your FREE blog post: ‘How to build your wealth through property’

28


Want more info? Contact Sarah Bidmead on 13OO 273 785

12

FREE Creative CampaignsThe design and copy are FREE including the BONUS two articles a month - so you’ll be saving time and money.

All you need to do is pay for the printing and distribution or ad placing and social if you choose, there are three packages to choose from to suit your budget and you can be sure that you are getting great value for money as we’ve negotiated the best possible rate for RER Network Members.

13

SUGGESTED COPY:

Do you actually know how much your home is worth, or just think you know? You may be pleasantly surprised. The local market has grown dramatically and now is the time to get a valuation update from your local experts at

[insert local office name]. With our live local market visibility and in-depth knowledge of the area’s dynamics, find out how much your house’s value has grown, today.

OFFER IDEA:

Get your home appraised and listed by us this month and you could win one of three property marketing packages worth more than $6,000.

Find out more about this campaign at: gdrgroup.com.au/rern

Creative Campaign

1

Click Here to order this

campaign

https://gdrgroup.lpages.co/rern-creative-one/

14

SUGGESTED COPY:

You don’t want to sell too early or too late and miss your opportunity. Speak to your local experts at [insert local office name] to get an idea of your home’s current potential value with a free market appraisal today. With our live local market visibility and in-depth knowledge of the area’s dynamics, now is the time to find out how much your house’s value has grown.

OFFER IDEA:

With every appraisal, we’re giving away a limited number of lucky keys, which unlock our rewards prizes, including dinners for two, holidays and cash give aways.


Creative Campaign

2


campaign

https://gdrgroup.lpages.co/rern-creative-two/

15

SUGGESTED COPY:

Do you actually know how much your home is worth, or just think you know? You may be pleasantly surprised. The local market has grown dramatically and now is the time to get a valuation update from your local experts at

[insert local office name]. With our live local market visibility and in-depth knowledge of the area’s dynamics, find out how much your house’s value has grown, today.

OFFER IDEA:

Get your home appraised and listed by us this month and you could win one of three property marketing packages worth more than $6,000.


Creative Campaign

3


campaign

https://gdrgroup.lpages.co/rern-creative-three/

16

SUGGESTED COPY:

With the recent property boom, has your home gone sky-high or are you dreaming? To get the real picture of what it’s worth, book a market update right now with our team at [insert local office name]. Our valuations are grounded in live local market visibility and in-depth understanding of the area’s dynamics. Get started by speaking to one of our local experts today.

OFFER IDEA:

With every appraisal, we’re giving away a limited number of lucky keys, which unlock our rewards prizes, including dinners for two, holidays and cash give aways.


Creative Campaign

4


campaign

https://gdrgroup.lpages.co/rern-creative-four/

17

SUGGESTED COPY:

Maximising the sale price of your home is about creating an emotional connection that tells the story behind the bricks and mortar. At [insert local office name], using our indepth local knowledge we paint a complete picture for potential buyers - sharing the history, culture, and unique selling points of a neighbourhood’s charm, and clear visibility on the current state of the live local market. Get started on your property’s story by getting an appraisal of your home from our local expert today.

OFFER IDEA:

Complete a home appraisal with us this month and you’ll receive a free $100 gift card to spend at local businesses. Hurry, this offer is limited!


Creative Campaign

5


campaign

https://gdrgroup.lpages.co/rern-creative-five/

18

SUGGESTED COPY:

It takes a local to sell local, maximising the sale price of your home. At [insert local office name], we combine our live local market visibility with in-depth knowledge of the unique selling points of your neighbourhood’s charm, history and culture. Get an idea of your home’s current potential value with a market update and free appraisal from our local expert team today.

OFFER IDEA:

Complete a home appraisal with us this month and you’ll receive a free $100 gift card to spend at local businesses. Hurry, this offer is limited!


Creative Campaign

6

https://gdrgroup.lpages.co/rern-creative-six/

https://gdrgroup.lpages.co/rern-creative-six/

Choose Creative Campaign 1-6 (Pages 13-18)

STEP 2STEP 1YOUR STEPS TO BECOMING A LOCAL AREA

EXPERTChoose Package

Basic, Standard or Premium

BASIC$3,995

STANDARD$4,995

Campaign set-up

1O,OOO Printed flyers, distributed in your local area by Australia Post

Digital flyer, target customers direct to

their phone, up to 15km around your business

Colour advert in local press (x2)

Promotional posters for your office

Online landing page topromote your campaign

and collect leads

Attention grabbing Facebook ads, supported

with $5OO of media spend

Google AdWords campaign to raise awareness, supported

by $5OO of media spend

Branded email campaign to your database

Account management, our team manages the whole

campaign for you

*2 x BONUS articles a month for you to blog about, add to your newsletters or create

extra press campaigns

PREMIUM$7,995

- All packages exclude prize costs.- All costs exclude GST. - Terms & conditions apply. - Campaigns last for 3O days.*Ads must be booked separately.

Campaign set-up


Digital flyer, target customers direct to

their phone, up to 15km around your business

Colour advert in local press




Branded email campaign to your database.

Account management, our team manages the whole

campaign for you



Campaign set-up





Account management, our team manages the

whole campaign for you



CLICK HERE TO BOOK NOW19

https://gdrgroup.lpages.co/rern-connect/

https://gdrgroup.lpages.co/rern-connect/

20

MORE Campaigns Are On Their Way!We’ll be designing and producing Speciality Seasonal Campaigns and additional marketing ideas coming soon for:

• Rentals• Investors• Winter• Spring

Stay tuned for the next issue of RERN Connect!

21

Powerof the

The

Network

1300 273 785 | PO Box 620, Paddington NSW 2021 | rernetwork.com.au