BCA COLLEGE

Brief on BCA’s Non-profit

volunteer organisation

Current Issue

• In Greece of 2012, we face a current issue, Financial Crisis

• Managed to put a lock on thousands of Greek small-sized businesses

• BCA operating in Greece. Hundreds of students that are to enter the marketplace

• What is better than BCA founding a non-profit org. that aims in supporting our future, small Greek-sized businesses

Symbols

Active: energy, passion, motivation, inspiration, willing to make changes

Youth: Fresh people, future, which the group consists of

Active youth’s Aim

• To offer consultancy in terms of Marketing, Finance and Management to Greek small-sized businesses that cannot afford help for further development and expansion in the Greek marketplace

Active youth’s Vision

• To create a strong image, so it can become a trustworthy organization to the Greek small businesses

• To manage consult successfully the Greek small businesses and offer them the desirable results

Active Youth’s Activities

• Approaching businesses in the need of help, through volunteer groups of students

• Provide solutions and implement certain strategies and tactics, needed to expand the market share, to the companies

• Students from the communications, business administration, hotel & management, finance, logistics dept. will be able to apply solutions

Communication Dept. Activities

• Promotional Plans ( to small Greek businesses)• Creating Marketing Communication Mix • Consulting Communication• Creative Ideas• Market Research • Differentiation of the small businesses

Business dept. Activities

• The selection of Volunteers (analysis of C.V’S if they are suitable for the cause)

• Human Resources Consulting • Implement Business Plans• Implement Business Ethics

Hotel & Management Activities

• Offering advice on the improvement of service quality (within the hotel sector, family hotel businesses)

• HASP • Sales within a hotel, create on-line marketing platform• Implementation, promotion • Event Planning

Finance Dept. Activities

• Provide alternative options of Financing small-Greek businesses of low cost

• Modernizing, easing, over-drafting of current financial balance sheets

• Provide an overview of the marketplace in general • Examine thoroughly previous balance sheets, seek for

malfunctions in the system

Logistics Dept. Activities

• Quantitative & Qualitative Analysis • Minimizing to the lowest cost (efficient for businesses)• Knowledge on supply chain, warehousing,

merchandising, security management, distribution channels

• CRS • Create competition through productivity

Active Youth in terms of C.S.R.

• Support Greek small-sized businesses

• Improve Greek economy (Crisis)

• Accelerate Greek businesses’ growth and increase market share

Active Youth for BCA

• Provide better education-practical skills (put into action their knowledge/ internship)

• Enhance Corporate Social Responsibility strategy

• Establish a more positive image to the public and stakeholders

• Increase awareness

• Build a network of entrepreneurial relationships

Research

• Conducted survey for BCA students• Conducted survey designed for the teaching staff • Interviewed the Heads of each teaching dept.

Would you be willing to volunteer ?

89%

11%

ΝαιΌχι

Do you consider that a non-profit organization as such would help you evolve in your personal and professional development?

29%

46%

21% 5%

Πολύ Ναι Λίγο

Καθόλου

How many participants were willing to volunteer depending on the year of studies

9%16%

19%

25%

31%

1ο2ο3ο4οΜεταπτυχιακό

Targeted Audiences

• Students of BCA• Teaching staff of BCA• Small-sized Greek businesses• Media

Budget for the first 6 months

• Brochures (600)• Banners (4)• Posters (20)• Pinned budges

Total expenses: 1020 Euros

Communication Objectives

• To increase awareness 80 % of the BCA students in the first 3 months about the non-profit volunteer org.

• Attract 60 volunteers within the first 5 month period

• To have employed effectively five Greek small-sized businesses in the first 5 months

Communication Strategy

• Advertising• Publicity• Events• Internet

Advertising

Print

• Posters• Brochures• Banners

Radio

• BCA e-radio

Publicity

• Newsletter

• Trade magazines publicity placements

• Press Releases

Events

• Scheduled event about Active Youth’s activities• Registration as a volunteer to the Group

Internet

• Facebook Fan page• Video spot on YouTube and Facebook• E-mail to students and teaching staff, about the

foundation of the organization• Creation of a Forum

Facebook Fan page

Facebook fan page

• Photos• Information about mission, vision• Contest• Video spot

https://www.facebook.com/BcaActiveYouth

Facebook Contest

• Asked to put down their creative ideas and phrases, about why Young students can help effectively small-sized companies

• The winners were down to three, and each received a prize by our sponsor (Βιοτεχνίας Κεντημάτων & Διαφημιστικών ειδών Θανάσης Στεργιόπουλος http://www.kentima-stampa.gr/)

Facebook Contesthttps://www.facebook.com/notes/active-youth/διαγωνισμός-πες-την-ατάκα-σου/215217378589590

Video Spothttp://www.youtube.com/watch?v=N9P4a6g1PG8

Video Spot

• YouTube

• Fan Page

• BCA facilities (cafeterias, registration offices)

Effectiveness of the implemented tactics

Total Tab Views

Viral Reach

YouTube Views

Please do feel free to make any questions