Adrime
Advanced Rich MediaPresentation for web publishers
June 2006
2006 ADRIME – Advanced Rich Media Technology
Adrime
Since 1999• Development of ScreenAd technology• Innovative advertisements• Link between creation and
presentation• One-tag®
• Direct advice on creation• Technical support• Broad research• > 650 million ScreenAds served so far• Top 500 advertisers
2006 ADRIME – Advanced Rich Media Technology
Adrime
• The internet is more commonly used within the mediamix
• The internet offers unlimited forms of advertising (high-impact, personalized)
• Adrime positions itself as a premium provider of quality and support
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
• Increase of online advertisement spending (the Netherlands)
21
3240
66
97
0
20
40
60
80
100
120
2001 2002 2003 2004 2005
Net ad spending internet, 2001-2005 (x € 1 mln)
Source: IAB Nederland, Nielsen Media Research, with the exception of 2002. This is an estimate of the Media Loket.
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
• Increase of online advertisement spending (the Netherlands)
• Bannerposition burn-out effect
Eyetracking Heatmap
Source: Poynterextra.org. Eyetracking research of the Poynter Institute, Estlow Center and Eyetools
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
Adrime ScreenAd technology makes it possible to position advertisements easy and flexible
On every border of any browser
On every fixed element (banner/skyscraper etc.) to use as Expandable.
At the mouse
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
Adrime ScreenAds create the highest possible rich media reach for they are being shown on more configurations then any other system.
Firefox on Macintosh OSX
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
Adrime ScreenAds create the highest possible rich media reach for they are being shown on more configurations then any other system.
Safari on Macintosh OSX
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
Adrime ScreenAds create the highest possible rich media reach for they are being shown on more configurations then any other system.
Firefox on Windows XP
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
Adrime ScreenAds create the highest possible rich media reach for they are being shown on more configurations then any other system.
Internet Explorer 4, 5, 6 & 7Firefox / Mozilla (Windows/PC)Netscape 4 (gif) & 7Opera
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
• Screen covering elements
Demo LayerAd NS
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
• Streaming content
Demo FloorAd including VideoAd Volvo
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
• Interactivity
Demo LayerAd including interaction and
reminder BankGiroLoterij
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
• International campaigns
Demo LayerAd Microsoft Italië
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
• Unlimited creative possibilities
Demo LayerAd includinginteraction for Fantastic Four
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
• Video intergration
Demo Expandable VideoAd
by Auto Motor en Sport
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
• Operation ScreenAdOne-Tag© system
One-Tag©
Any other ad management system
Measure yourself:- views- clicks- events
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
• Operation ScreenAdOne-Tag© systemAd-serving
Adrime
Mediaagency
Creatives toAdrime
Tags to Mediaagency
Tags to web publisher
Creatives toAdrime ScreenAd
servers
ScreenAd tovisitor
Tags tovisitor
Mediaagency measuresClicks/views/events
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
• Operation ScreenAdOne-Tag© systemAd-servingAdrime Components
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
• Werking ScreenAdOne-Tag© systeemAd-servingAdrime ComponentsAdrime Online Previewer
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
• Advantages Adrime ScreenAdsUnlimited creative possibilitiesWidest reachTransparent with ad managementHassle free implementation
• Also…Interaction between adsSmart bandwidth usuageNot bound to static ads anymore
2006 ADRIME – Advanced Rich Media Technology
ScreenAd
• Adrime services for web publishersCreative support during salesDevelopment of new adsizesTechnical support during all stages of workflow Aftersales & evaluation
Demo
Demo 2
Demo
2006 ADRIME – Advanced Rich Media Technology
Contact details
Westermarkt 2c1016 DK AmsterdamThe Netherlands
+31 20 523 76 88+31 20 523 76 89+31 6 28 42 7658
2006 ADRIME – Advanced Rich Media Technology
Workflow
ScreenAd shown
Mediaagency provides creatives
Creatives toweb publisher
Adrime processescreatives
Possibly themediaagency
request One-tags©
One-tag©
to web publshr
Creatives toAdrime
Web publisher places One-
tags©
Creatives toAdrime servers
Adserver Adrime
Adserver web publiser
Web publisher makes proposal for mediaagency
Adrime provides creative support
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