Transcript
Page 1: Advanced Local SEO Tips, RCS Style

1

#RCS for Local?@wilreynolds

Page 2: Advanced Local SEO Tips, RCS Style
Page 3: Advanced Local SEO Tips, RCS Style

Ready to buy a bike?

Page 4: Advanced Local SEO Tips, RCS Style

Battle for Local

Page 5: Advanced Local SEO Tips, RCS Style

Is Social

Page 6: Advanced Local SEO Tips, RCS Style

Is a Story

http://www.flickr.com/photos/mateus27_24-25/7066865871/

Page 7: Advanced Local SEO Tips, RCS Style

Is Neighborlyhttp://www.flickr.com/photos/jspad/

Page 8: Advanced Local SEO Tips, RCS Style

NOT……… THIS!

http://www.flickr.com/photos/jspad/

Page 9: Advanced Local SEO Tips, RCS Style

What do you mean, Wil?

Page 10: Advanced Local SEO Tips, RCS Style

What is #RCS?

Page 11: Advanced Local SEO Tips, RCS Style

Belief that SEOsare MORE THAN…

http://www.flickr.com/photos/theenmoy

Page 12: Advanced Local SEO Tips, RCS Style

“reverse engineerers”

Page 13: Advanced Local SEO Tips, RCS Style

Are positioned to win

http://www.flickr.com/photos/theenmoy/

Marketers…

Page 14: Advanced Local SEO Tips, RCS Style

Are positioned to win

http://www.flickr.com/photos/theenmoy/

F THIS GUY!

Page 15: Advanced Local SEO Tips, RCS Style

Change how our jobs are perceived, but start here…

Page 16: Advanced Local SEO Tips, RCS Style

Your Battlefield

Page 17: Advanced Local SEO Tips, RCS Style

http://www.flickr.com/photos/kayveeinc/4308970200/sizes/l/

Reverse Engineer-er

Page 18: Advanced Local SEO Tips, RCS Style

http://www.flickr.com/photos/kayveeinc/4308970200/sizes/l/

Earner?

Page 19: Advanced Local SEO Tips, RCS Style

Where to start?

Page 20: Advanced Local SEO Tips, RCS Style

Use Twitter to help local people

Page 21: Advanced Local SEO Tips, RCS Style
Page 22: Advanced Local SEO Tips, RCS Style

Be, Neighborly

Page 23: Advanced Local SEO Tips, RCS Style
Page 24: Advanced Local SEO Tips, RCS Style
Page 25: Advanced Local SEO Tips, RCS Style

Have a story, belief system

Page 26: Advanced Local SEO Tips, RCS Style
Page 27: Advanced Local SEO Tips, RCS Style
Page 28: Advanced Local SEO Tips, RCS Style
Page 29: Advanced Local SEO Tips, RCS Style

Missing the obvious?

Page 30: Advanced Local SEO Tips, RCS Style
Page 31: Advanced Local SEO Tips, RCS Style
Page 32: Advanced Local SEO Tips, RCS Style

32

Page 33: Advanced Local SEO Tips, RCS Style

Hey over there…

http://www.flickr.com/photos/lalunablanca/1058204843/sizes/o/

Page 34: Advanced Local SEO Tips, RCS Style

34

http://seer.is/1feAdrT

Page 35: Advanced Local SEO Tips, RCS Style
Page 36: Advanced Local SEO Tips, RCS Style
Page 37: Advanced Local SEO Tips, RCS Style

37

Hear what I hear?

Page 38: Advanced Local SEO Tips, RCS Style

38Hear what I hear?

Page 39: Advanced Local SEO Tips, RCS Style

CRICKETS!

http://www.flickr.com/photos/25393777@N03/2796611491/sizes/o/

Page 40: Advanced Local SEO Tips, RCS Style

HUH? WTF?

Page 41: Advanced Local SEO Tips, RCS Style

PAID!

Page 42: Advanced Local SEO Tips, RCS Style

PAID!

Page 43: Advanced Local SEO Tips, RCS Style

PAID!

Page 44: Advanced Local SEO Tips, RCS Style

PAID!

PAID!PAID!

PAID!

PAID!PAID!PAID!

Page 45: Advanced Local SEO Tips, RCS Style

45

FREE!!!!!!!!!!!!!!!!!!!!!!

Page 46: Advanced Local SEO Tips, RCS Style

CRICKETS!

http://www.flickr.com/photos/25393777@N03/2796611491/sizes/o/

Page 47: Advanced Local SEO Tips, RCS Style

HUH? WTF?

Page 48: Advanced Local SEO Tips, RCS Style

This is your spammy local SEO

Page 49: Advanced Local SEO Tips, RCS Style

Don’t let him spam forums

Page 50: Advanced Local SEO Tips, RCS Style

No Time

Page 51: Advanced Local SEO Tips, RCS Style

BULL

Page 52: Advanced Local SEO Tips, RCS Style

Traffic is your friend

Page 53: Advanced Local SEO Tips, RCS Style

Big companies are getting it too

Page 54: Advanced Local SEO Tips, RCS Style

54

Page 55: Advanced Local SEO Tips, RCS Style

55

Page 56: Advanced Local SEO Tips, RCS Style

But so many don’t!

Page 57: Advanced Local SEO Tips, RCS Style

I Like BEER

Page 58: Advanced Local SEO Tips, RCS Style

I Like BEER

Page 59: Advanced Local SEO Tips, RCS Style

59

Page 60: Advanced Local SEO Tips, RCS Style

60

Page 61: Advanced Local SEO Tips, RCS Style

61

Page 62: Advanced Local SEO Tips, RCS Style
Page 63: Advanced Local SEO Tips, RCS Style

Interesting stuff @ Facebook

Page 64: Advanced Local SEO Tips, RCS Style

64

Page 65: Advanced Local SEO Tips, RCS Style

65

Page 66: Advanced Local SEO Tips, RCS Style

Turn that email / Phone Database into a lot more

Page 67: Advanced Local SEO Tips, RCS Style

67

Page 68: Advanced Local SEO Tips, RCS Style

Companies do RCS and forget

http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/

Page 69: Advanced Local SEO Tips, RCS Style

69

Page 70: Advanced Local SEO Tips, RCS Style
Page 71: Advanced Local SEO Tips, RCS Style
Page 72: Advanced Local SEO Tips, RCS Style

“Campaign” Mentality Leads to This

http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/

Page 73: Advanced Local SEO Tips, RCS Style

73

Great content that gets ignored breaks my heart

Page 74: Advanced Local SEO Tips, RCS Style

74

Great content that gets ignored breaks my heart

Page 75: Advanced Local SEO Tips, RCS Style

75

Page 76: Advanced Local SEO Tips, RCS Style

BrookeWillmes

76

Page 77: Advanced Local SEO Tips, RCS Style

77

Doesn’t Get Algorithms

Page 78: Advanced Local SEO Tips, RCS Style

Gets Referrals

Page 79: Advanced Local SEO Tips, RCS Style

BrookeWillmes

79

Page 80: Advanced Local SEO Tips, RCS Style

80

Page 81: Advanced Local SEO Tips, RCS Style

DISRUPTED:Sports teams

Page 82: Advanced Local SEO Tips, RCS Style

© 2013 SEER Interactive | All Rights Reserved

Carousel

Carousel

Page 83: Advanced Local SEO Tips, RCS Style

© 2013 SEER Interactive | All Rights Reserved

People also searched for??Carousel

Carousel

Page 84: Advanced Local SEO Tips, RCS Style

Carousel

Page 85: Advanced Local SEO Tips, RCS Style

Menus

Page 86: Advanced Local SEO Tips, RCS Style

© 2013 SEER Interactive | All Rights Reserved

Map Search

Map Search

Page 87: Advanced Local SEO Tips, RCS Style

Where the HECK is

my #1 Ranking?

Page 88: Advanced Local SEO Tips, RCS Style

Secret for you

Page 89: Advanced Local SEO Tips, RCS Style

Connecting with customers

Doesn’t get“Disrupted

Page 90: Advanced Local SEO Tips, RCS Style

Google Knows

Page 91: Advanced Local SEO Tips, RCS Style

© 2014 SEER Interactive | All Rights Reserved page 91

Google Knows

Page 92: Advanced Local SEO Tips, RCS Style

© 2014 SEER Interactive | All Rights Reserved page 92

Google Knows

Page 93: Advanced Local SEO Tips, RCS Style

HUH? WTF?

Page 94: Advanced Local SEO Tips, RCS Style

Google knowsMobile

Page 95: Advanced Local SEO Tips, RCS Style

DISRUPTED:Construction

Page 96: Advanced Local SEO Tips, RCS Style

DISRUPTED:Psychics

Page 97: Advanced Local SEO Tips, RCS Style

© 2014 SEER Interactive | All Rights Reserved page 97

Always Changing?

Page 98: Advanced Local SEO Tips, RCS Style

Secret for you

Get the JUMPOn the competition

Page 99: Advanced Local SEO Tips, RCS Style

http://visualping.io/@chadgingrich

Page 100: Advanced Local SEO Tips, RCS Style

Easy!

Page 101: Advanced Local SEO Tips, RCS Style

101

Page 102: Advanced Local SEO Tips, RCS Style

102

Faces = Recall = Familiarity

Page 103: Advanced Local SEO Tips, RCS Style

103

Skipping Zillow/Trulia w/ Video

Page 104: Advanced Local SEO Tips, RCS Style

These changes will impact your business, know early

Page 105: Advanced Local SEO Tips, RCS Style

Stop begging for “ratings”

Page 106: Advanced Local SEO Tips, RCS Style

106Get MONEY!

Page 107: Advanced Local SEO Tips, RCS Style

IN HERE

Page 108: Advanced Local SEO Tips, RCS Style

THANK YOU!@wilreynolds


Recommended