SEO WEBINAR: Advanced Strategies In Search Engine Optimization
Thanks for joining us. We will begin at:11:00 a.m. PST12:00 p.m. MTN1:00 p.m. CST2:00 p.m. EST
Audio: 1-805-309-0022Access code: 934-464-414
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1) Introduction to SEO
2) Overlooked Techniques
3) Gain a SEO Advantage w/ Site Structure
4) Convert Existing Traffic to Leads & Deals
5) The Future of Mobile Search & SEO
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Agenda for Today
If you are not on the 1st page, you are practically invisible
Source: “iProspect Blended Search Results Study” by JupiterResearch, 2008
Where Searchers Click on the Results Page
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SEO Fundamentals (6 Pillars)
Site Content
Meta Content
URL’sInbound Links
Keywords
Content Silos
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Long Tail SEO Strategy
High-impact search terms used regularly by
prospects trying to find your products and
services
SEO Fundamentals For Newcomers
• Use of Long-tail keywords even more important
• With many pages, you have the opportunity to target more specific keywords on deeper internal pages
Ex: Not ‘laptop’ but ‘small black laptop’
Source: http://www.prelovac.com/vladimir/wp-content/uploads/2009/06/long-tail-seo-sem.gif
1) Introduction to SEO
2) Overlooked Techniques
3) Gain a SEO Advantage w/ Site Structure
4) Convert Existing Traffic to Leads & Deals
5) The Future of Mobile Search & SEO
#wm123
Agenda for Today
Thing That Matter in SEO
• Keyword Research
• Relevance/Theme of the Site
• Crawl ability/Ease of Link ability
• Depth of Site
• Duplicate Content (block, redirect or canonical)
• Page Load Time
• Social Media (Facebook + Twitter Aren’t Enough)
• Measure, Fine Tune, and Adjust Accordingly
Using Google’s Tools to Your Advantage
•Follow Finder•Google Sets•Google Alerts + Google Reader + iGoogle•Latest Results•Google Suggest•Google Insights•Google Webmaster Tools•Google Trends•Wonder Wheel•Image Swirl
Google Insights
• Shows the search trends of your keyword - you can see if searches are increasing or decreasing
• Shows what geographical regions perform searches on these keywords andranks them for you
• Suggests new keywords that are growing in popularity
Using Google’s Tools to Better Understand Your Ideal Searcher
1) Introduction to SEO
2) Overlooked Techniques
3) Gain a SEO Advantage w/ Site Structure
4) Convert Existing Traffic to Leads & Deals
5) The Future of Mobile Search & SEO
#wm123
Agenda for Today
Using Site Structure to Help SEO
• Cascading Style Sheets
• Proper Use of “H” Tags
• Content in Div Tags
• Navigation Techniques
• On-Site Blog
• Footers
1) Introduction to SEO
2) Overlooked Techniques
3) Gain a SEO Advantage w/ Site Structure
4) Convert Existing Traffic to Leads & Deals
5) The Future of Mobile Search & SEO
#wm123
Agenda for Today
Convert Existing Search Traffic
• Click-to-Call
• Chat Pop-up Boxes
• A/B Testing
• Search Boxes
• Guest Postings
• User Generated Reviews
1) Introduction to SEO
2) Overlooked Techniques
3) Gain a SEO Advantage w/ Site Structure
4) Convert Existing Traffic to Leads & Deals
5) The Future of Mobile Search & SEO
#wm123
Agenda for Today
The Future of Mobile Search and SEO
Upcoming Trends in Mobile
• A lot more queries
• A single set of SERPs
• A change to create a mobile presence (apps)
• Little need for a separate mobile site
• Strong need for a separate mobile ad strategy
• Apps will still be loved
• Geography matters
Contact us for a detailed FREE Custom SEO Analysis of your site.
It includes:
1. COMPETITIVE REPORT - Where you rank against your competition.
2. KEYWORD ANALYSIS - To show you other keywords people are using to search for your product/service.
3. SEARCH ENGINE FRIENDLINESS REPORT- Crawlability of Your Site.
Mark Powers
(800) 619 1570
Contact Us
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