7 Point Formula
to
Design
An Effective
Advertising Campaign
Defining Campaign
• A word frequently used in military warfare.
• Means a series of militaryoperations undertaken to achievea large-scale objective during awar.
• In advertising , we use it to define unit of effort to accomplish a set of objectives.
Advertising campaign
• A unit of product /service
information to accomplish a set of
communication objectives.
• One of the most important part of
a marketing plan.
• Effectiveness of a campaign
depends on sound marketing
planning.
Cost-effectively reach a
defined target audience and deliver the
intended message. If done correctly, an
advertising campaign can achieve the desired
result.
Goal of an Successful
Advertising Campaign
7 Point Formula
An advertising campaign should be designed to draw the attention of the defined
audience not all.
Do not create generic ads that do not speak the language or grab
the attention of the defined audience.
Define your
audience
Highlight Key Benefits
Important to accentuate the
key benefits to get competitive
edge.
Remember do not
confuse them
with too many
Benefits
Image counts a lot,
establish an image to
recognize and remember.
Work hard to build a
consistent image.
Establish an
image.
Don’t involve in unnecessary cost-
cutting, if you are looking for a desired result.
Successful advertising may cost some money, but
that is because it works.
Spend
Appropriate
Funds
Choose Right places, right time Know you target
audience more, know
the target places also.
Select appropriate
avenues & time to
reach your target
places.
Choose Right Place &
Time
Pretest before Launch
If time and money
permit , it is wise to
pretest the campaign
on a focus groups.
It is advantageous to
monitor, to know which
advertisement generated more
impact.
Monitor to Know More
Action is the
foundational key to all
success