Meet Aeromexico

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Aeromexico is a worldwide airline, wit h service in 3 cont inent s and 93 global dest inat ions. Reputat ionmanagement and t imely responses are vital t o t heir ef fort s to add and sat isf y more customers. In achieving t hese goals, Aeromexico relies on Melt water for mediamonitoring and alert s.

Aviat ion has generated headlines t his year for some cont roversialevent s involving some of t he world?s largest airlines. Because customerexperiences and percept ions play a large role in craf t ing communicat ions,Aeromexico?s media relat ions team wanted to be not if ied in real t ime of anyt rending news relevant to t heir company and indust ry, so t hey could respondimmediately if needed. Informed decision-making simply wasn?t possiblewit hout comprehensive media monitoring. Tracking sent iment on t he partof t he public and t he media wit hout Melt water was also impract ical.

?Our current ad campaign Front iers promotes inclusion,? saysAeromexico?s Barbrha Ibañez. ?We want to be seen as a bridge anda means of unit ing people. Timely media alert s are essent ial for t his.?

?Melt water?s database allows us to download all nat ional andinternat ional ment ions. We can capt ure and review everyt hing.?Barbrha Ibañez, Media Relat ions Director.

Today Aeromexico uses Melt water?s instant not if icat ions and mediamonitoring to immediately not if y t heir communicat ions team of anyincident s or statement s t hat may impact t hem or t heir customers. Earlyaccess to informat ion ensures bet ter decision-making and more informedresponses. Because Melt water measures bot h t he volume of t radit ionaland social media as well as t he underlying sent iment , Aeromexico isbet ter equipped to create posit ive impressions of t he airline. Met ricsand analyt ics of fer furt her insight into how t he market is receivingt heir messaging and assist s t hem in set t ing t heir goals.

?We just launched our Premier World service. Melt water will help ust rack response and ensure a level of qualit y t hroughout our internat ionaldest inat ions? net work,? says Aeromexico?s Barbrha Ibañez.

?Melt water makes it ext remely easy to customize t he tools to work t heway you want t hem to.? ? Barbrha Ibañez, Media Relat ions Director.

BA CKGRO U N D

High Flier Up- t o- t he-Minut e Inf ormat ion

Timely Aler t s and Complet e Monit oring

TH E CH A LLEN GE

www.melt water.comSee Melt water in Act ion

Our advert ising was just awardeda top prize in Cannes Lions Fest ival.As communicators, it was usefulto see in real t ime how this wasreported in t rade publicat ions as well as in nat ional media. Meltwater?s not if icat ions allowed us to see the overall posit ive tone along with all the notes and ment ions.

Follow t he lat est news across all media

For us to make the right decisions, we must know what ?s happening both on an indust ry level and as it relates to us. Meltwater is a toolwe work with every day because it allows us to prompt ly respond to informat ion requests and get the pulse on media coverage both locally and internat ionally.

Target specif ic audiences f or a response

It ?s not only the amount of coverage that ?s important , but also the qualit y. Since Meltwater is a tool that measures thesequant itat ive and qualitat ive impacts and allows us to see the tone of a story, we?re more able to determine exact ly what we must work on to maintain a posit ive percept ion of Aeromexico.

Measure volume andsent iment t o guide st rat egy

- Barbrha Ibañez,Media Relat ions Director, Aeromexico

Melt wat er Enables Aeromexico t o:

Be alerted to any event s requiring an immediate response

Monitor and measuremedia volume and sent iment

Uncover t rends over t ime and f ine t une t heir message

TH E SO LU TIO N