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CONTENTSCHAPTER-1INTRODUCTION 02-111.1 Review of literature
1.2 Objective of the study
1.3 Significance of the study
1.4 Source of data collection
1.5 Limitation of the study
CHAPTER-2COMPANY PROFILE 12-182.1. Brief history of the company
2.2 . Organization structure and style of work of the company
CHAPTER-3RESEARCH METHODOLOGY 19-233.1 Sampling Design
3.2 Methods of data collection
3.3 Tools or technique used
CHAPTER-4
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DATA ANALYSIS AND INTERPRETATION 24-324.1 Data analysis
4.2 Data interpretation
CHAPTER-5CONCLUSION33-365.1 Findings
5.2 Suggestions
5.3 Conclusion
ReferencesAppendix
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INTRODUCTION
1.1REVIEWOFLITERATUREViewers satisfaction indicates whether viewers of kanak are satisfied with
the service provided by the Chanel or not.
In other words, they represent stepping stones along a continuum. Factors
that affect satisfaction of Viewers accumulate over time and gradually
equate to either satisfaction or dissatisfaction.
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We all know Viewers satisfaction is essential to the survival of any
businesses. How do we find out whether our Viewers are satisfied is to ask
them.
When we conduct a Viewers satisfaction survey, what we ask the customers
is important. How, when, and how often we ask these questions are also
important. However, the most important thing about conducting a Viewers
satisfaction survey is what we do with their answers.
There are many ways to ask our Viewers whether or not they are satisfied
with our company and the service they received.
We can ask them:
Face-to-face:
As they are about to walk out of your store or office, ask them.
Call them on the phone:
If you have their phone number, and their permission, you can call them
and ask how satisfied they are.
Mail them a questionnaire:
This technique has been used for a long time. The results are predictable.
Email them a Viewers satisfaction survey, if there is any survey done
before.
According to my knowledge and as per the press release attached with this
report proves that there is no appropriate survey done on this particular
topic called Viewers Satisfaction of Kanak TV.
The findings, which are illustrated in the accompanying bar graph
(attached with this report), provide a map of Viewers priorities. They
illuminate not only the bottom-line response, the continuing relationship-
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but also the way Viewers think about the factors that influence repeat
business.
A brand for a company is like a reputation for a person. You earn
reputation by trying to do hard things well-Jeff Bozos.
Building a powerful brand is all about creating the strongest positive
perception in the minds of our Viewers. But the existing Viewers
(customer) already have a perception. But the only way to find out their
current perception and to know how satisfied are they is to ask them. But
how one does it, which is very important. We not only want to discover ifthey are happy with our service, one also need to know what are they key
Brand reflections for them.
MEDIAMass media is a term to denote a section of the media specifically designed
to reach a very large audience such as the population of the nation. it was
coined in 1920s with the advent of nationwide networks ,mass -circulation
of news paper and magazines. The concept of mass media also includes
internet media. The communications audience has been viewed by some
commentators as forming a mass society with special characteristics,
notably atomization or lack of social connections which render it essentially
susceptible to the influence of modern mass media techniques such as
advertising and propaganda.
Mass media can be used for various purposes:
Advocacy both for business and social concern .This can include
advertising, marketing, propaganda, public relation and political
communication.Entertainment traditionally through performances but since the 20 th
century its through computers and videos.
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Public service announcements.Media is generally concerned with three types as Electronic media Print media Out door
ELECTRONIC MEDIAELECTRONIC MEDIA IS A MEDIA THAT UTILIZES ELECTRONICS OR
ELECTROCHEMICAL ENERGY FOR THE END-USER (AUDIENCE) TO ACCESS THE
CONTENT.THIS IS IN CONTRAST TO STATIC MEDIA MAINLY PRINT MEDIA.WHICH IS
MOST OFTEN CREATED ELECTRONICALLY, BUT DONT REQUIRE ELECTRONICS
MEDIUM TO BE ACCESSED BY THE END USER IN THE PRINTED FORM.
THE PRIMARY ELECTRONIC MEDIA SOURCES FAMILIAR TO GENERAL PUBLIC ARE
BETTER KNOWN AS VIDEO RECORDINGS, AUDIO RECORDINGS, MULTIMEDIA
PRESENTATIONS, SLIDE PRESENTATIONS,CD-ROM AND ONLINE CONTENT.
ALTHOUGH THE TERM IS USUALLY ASSOCIATED WITH CONTENT RECORDED ON A
STORAGE MEDIUM, RECORDING FOR LIVE BROADCASTING AND ONLINE
NETWORKING.ANY EQUIPMENT USED IN ELECTRONIC COMMUNICATION PROCESS,
E.G. TELEVISION, RADIO, TELEPHONE, ETC MAY ALSO BE CONSIDERED AS
ELECTRONIC MEDIA.
AT OVER 108 MILLION TV HOMES, MORE THAN HALF OF THEM CABLE-ENDED,
INDIA IS ONE OF THE LARGEST CONNECTED COUNTRIES IN THE WORLD AFTER
CHINA &USA,WHICH IS INDIA IS AN ATTRACTIVE MARKET, IN TERMS OF BOTH
VALUE AND VOLUME.
INDIA IS YET TO ACHIEVE THE SHINE OF CHINE.THERE ARE THREE REASONS:
1) IT IS A SMALL MARKET.
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2) RULES & REGULATIONS AS PER THE LEGAL SYSTEM.
3) FRAGMENTED NATURE OF INDUSTRY ACROSS ITS 3 MAIN SEGMENTS-
SOFTWARE, DISTRIBUTION,& BROADCASTING.
PRINTMEDIANews papers and Magazines are an important part of our lives. For many
consumers newspapers are the primary source of product information.
They would not think of going shopping without checking to see who is
having a sale or clipping coupons. Many people read various magazines or
sections in newspapers about trends and developments in industries and
businesses in general.
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While most of us are very involved with print media, it is important to
keep in mind that newspapers could not survive without the support of
advertising revenue. Newspapers generally generate 70% of their revenue
from advertisements.
Types of television commercial-TVC (television commercial)- The general add are called television
commercial. These are full screen in size. And appears in commercial time.
VIGNETTED- These ads are logo type, appears on the top corner of the
television in very small size .and rotate manually.
Aston band A small size rectangle part over the head line scroll is called
Aston band. It is mostly used in media Channels.
L shape- This is L shaped in nature and appeared at any time on the
screen. Because the screen is compressed to right upper corner to create L
shape.
SCROOL- These are scroll bars run under the bottom of the screen.
Contains the detail information about the add.
1.2 MEANING OF STUDY
Employee Satisfaction is the process of obtaining, analyzing and recording
information about the relative worth of the company. The focus of the
employee satisfaction is measuring and improving the actual performance
of the overall company and also the future of the company. Employeesatisfaction is the systematic, periodic and an impartial rating of an
employees excellence in the matters pertaining to his present job and his
potential for a better job. Employee satisfaction is a systematic way
ofreviewing and assessing the performance of a company during a given
period of time and planning for its future.
1.3 OBJECTIVES OF THE STUDY
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1. To explore or identify major changes that occurred in Kanak afterliberalization and exploring its possible cause.
2. To ascertain the satisfaction level of different viewers of Kanak.3. To determine whether the derived factors affects the viewers
satisfaction at any point of time.
4. To make people aware of the different service provided by Kanak.5. To find out the factors which is affecting the circulation?
1.4 SIGNIFICANCE OF THE STUDY:1. What does Kanak viewers exactly want?2. The company is extensively positioned towards all type of viewers.3. Less awareness of different services provided by Kanak.People are more influenced by the physiological factors such as clarity of
picture.
1.5 SOURCES OF DATA COLLECTIONWays from where one collects the data. But mainly there are two ways of
data collection. They are:
1. Primary sources2. Secondary sources1. Primary sources -This is that source which includes the books, epics, friends and other
means that can be obtained not running from here to there. This
includes:
Interview with the internal auditor
2. Secondary source-
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A) This include that sources like internet, websites etc
B) BooksC) Receipt and payment register of the organization
1.6 LIMITATION OF THE STUDYThe various limitations faced during my internship till now are:
Lack of time: we have a limited time to do or complete myassignment. Some time it becomes problematic to complete the work
in stipulated time.
Lack of information on net: I mainly deal with secondary data.Some time up to date data is not available.
Small sample size: In my direct survey my sample was of only 30which are very small to come to a decision.
Non response error: many people are not interested in answering thequestionnaire.
Deliberate classification: people may give false response deliberately. Biasness of the respondents: due to some biasness or to maintain
status respondents can give wrong information.
Experimentation effect: sometimes the respondents becoming awareof the survey gave answer after a thousand thought.
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THE COMPANY
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ABOUTEASTERNMEDIALIMITEDEastern Media LIMITED IS Odishas No.1 media conglomerate that rules
space, air and time in Odisha. EML has been the frontrunner in launching
new, innovative solutions in the field of media. EML now provides a 360
degree solution in the state of Odisha. Eastern Media Ltd. Includes Sambad-
The No.1 Odia Newspaper, Kanak TV-The News Channel which is fastest in
Breaking news, Radio Choklate 104 FM-The No.1 Radio Station in Odisha,
Eastern Media Entertainment-The No.1 Entertainment Company in Odisha
with; Movie Production Wing (Balunkeswar Films), Opera (Eastern Opera),
TV Serial, Video and Audio Album Production, Ama Odisha Charitable
Trust.
MISSIONOFEASTERNMEDIALIMITEDThe broad mission of the company is :
To achieve growth in business by providing satisfaction to the customers,
employees, share holders and community at large. This has been clearly
spelt out in the Companys Memorandum and Articles of Association. Thus,
employee satisfaction is a part of the Companys broad mission and is athrust area.
OBJECTIVES To maximize capacity utilization. To optimize operational efficiency and productivity.
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To maintain highest international standards of excellence in productquality, cost efficiency and customer service.
To provide a steady growth in business by technology up gradation,expansion and diversification.
To maintain leadership in domestic market. To maximize return on investment. To develop a strong R&B base and increase business developmentactivities.
To maximize internal customer satisfaction. To instill financial discipline at all level for achieving cost andbudgetary controls, optimize utilization of working capital and effective
cash flow management.
To promote a result oriented organizational ethos and work culturethat empowers employees and helps realization of Individual and
organizational goals.
DIFERENT SECTORS OF EASTERN MEDIA LIMITED SAMBAD
Sambad, Orissas most widely read and largest circulated daily, was born on
October 4,1984, which is celebrating its silver jubilee during the year 2008-
09. The newspaper ushered in a revolution in the print media industry,
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with the introduction of offset printing technology. The sleekly laid-out
newspaper also made dak editions in Orissa a thing of the past. With
readers being greeted with oven fresh news with their morning cup of tea
each day, newspapers in the state had no other choice but to follow suit.
Edited by Soumya Ranjan Patnaik who has been at the vanguard of a media
revolution in the state, Sambad has several other firsts to its credit. The
first to introduce a separate sports page, a separate editorial page, weekly
colour pull-outs and so much else, Sambad virtually changed the face of
media in Orissa. Now published from eight key centers in the state,
Sambad is ready by over 60 lakh readers across Orissa. Linked to the
information super highway, the newspaper has also blazed a new trail in
magazine journalism. No wonder, several media research groups including
the oft-referred to Audit Bureau of Circulation (ABC) and the Indian
Readership Survey (IRS) testify to Sambads No 1 status.
But Sambad is not one to rest on its oars. It knows there is a lot to bedone. New paths to be conquered and new challengers to be met. It always
lives in the tomorrow. Sambads web edition, www.orissasambad.com, is
one little step in that direction. Preparing the newspaper to meet the
challenges of the e-age.
RADIOCHOKLATERADIO CHOKLATE is the first FM Radio venture of Orissa from the house
of Sambad group. Sambad, the largest circulated Oriya daily revolutionized
print media in 1984 with new technology, the morning edition for the first
time and many more. Radio Choklate 104 FM 1st own private FM station of
the state has already sounded the ears of Odia listeners. This Odishas apna
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No.1 channel in with its tagline Dhum Mitha has become a brand in itself in
a short time. It has total listenership about 22 lacs.
Special features of Radio Choklate which distinguish itself from its
competitors.
Special Programs with local flavor, local content to suit the local
entertainment needs.
State-of-the art studio and transmission facilities
RJs are best from the industry
24hrs non-stop music with stereo digital sound in a variety of languages.
AREA OF COVERAGEAreas covered are Cuttack, Bhubaneswar, Athagarh, Gopinathpur,
Raghunathpur, Salepur, Jagatpur, Tangi, Gondia, Dhenkanal, Badachana,
Haridaspur, Khurdha, Balipatna, Joranda, Pipili, Jagatsinghpur, Patkura,
Ratnagiri, Udaigiri, Jenapur, Bhuban, Mamakhyanagar, Sukinda, Bari,
Kendrapada, Gop, Begujnia, Badamba.
KANAKTVKanak TV is the language infotainment channel in the state that provide
first-of-its-kinds 24x7 odia language news, current affairs right from each
and every area, district of the state.
AMAODISHAAma Odisha has been actively promoting a movement to protect the
language self esteem of the people of Odisha. This unique institution was
formed on the auspicious day of Srigundicha (16 July) in 1996. With a view
to inculcating genuine love for both the mother land and mother tongue,
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Ama Odisha has been organizing annual competitons on correct odia
writing, quiz on matter related to Odisha and handwriting throughout the
state and odia speaking tracts of other neighbouring states. Ama Odisha
has systematically worked towards simplifying and standardizing the odia
script. This has generated a series of scholastic debates and has placed at
the center page.
ACTIVITIESAMA ODISHA CHARIATABLE TRUSTUnder Ama Odisha Charitable Trust, Eastern Media Ltd. Currently operate
two college. They are
I. KMBB College of Engineering & TechnologyEastablished by Sambad Ama Odisha Charitable Trust, the KMBB College
of Engineering and Technology is professionally managed by a highly
experienced Board of Governors Chaired by Padmashri (Prof.) K.L. Chopra,former director IIT, Khargapur. Away from the crowed city life the Institute
is located by the side of NH-5 at Bejiput near Khurda in a scenic natural
environment. The college is approved by AICTE under Ministry of HRD,
Govt. of India and affiliated to Biju Patnaik University of Technology
(BPUT), Bhubaneswar.
II. Sambad School of Media & CultueSambad School of Media & Culture is a unit of Ama Odisha charitable trust
which is established in 2006. It has been given governmental approval of
department of Culture, Govt. of Orissa. The institutes mission is to educate
students in a broad range of skills and concepts involving the gathering,
editing and presentation of information and prepare them for a career in
journalism.
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EASTERN MEDIA ENTERTAINMENTEastern Media Entertainment is into producing super hit Odia films, Odia
music, content for programming and production, also marketing &distribution of film and audio cassettes.
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RESEARCH
METHODOLOGY
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METHODS OF DATA COLLECTION
SAMPLING DESIGN:It is the process of obtaining information about an entire population by
examining only a part of it. The items selected from the population is
known as a sample.
The sampling that adopted in this study in CONVENIENCE sampling.
SAMPLING UNIT:Employee in the APICOL Pvt. Ltd. Is considered as the population of the
study.
SAMPLE SIZE:
A sample of 100 people was taken for the survey. The required data is
collected through questionnaire.
DATA COLLECTION METHOD:the information required for our project was collected mainly from the
primary sources and even from the secondary sources. The primary source
consists of the data analysised from questionnaire and the interaction with
the user at that time only.
And internet is used as secondary source.
Here in this project the methods used by me for collecting information
regarding the plans are:-
1. PRIMARY METHOD2. SECONDARY METHOD
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PRIMARY METHOD:It is the direct respondents to customers of collecting informations.
Primary data are generated in an investigation according to the needs of
the problem. Here i collected the information by distributing the
questionnaire to the people.
SECONDARY METHOD:This is the method which is collected through some other external sources.Secondary data can be defined as the data collected by someone else for
purposes other than solving the problem. i have collected the information
from INTERNET.
TOOLS USED FOR DATA COLLECTION METHODAfter an extensive study of the environment a questionnaire containing a
set of questions was prepared. There were open-end questions and multiple
choice questions.
All factors that would affect the response were keenly looked in technical
terms. Vague expressions of different interaction were avoided so as to
make the respondents motivated to answer.
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STASTICAL TOOLS USED:The researchers have used:-
1. SIMPLE PERCENTAGE2. PIE CHART
CUSTOMER SATISFACTION TOOLS AND STRATEGIESRegardless of which starting point a neighborhood uses, many customer
satisfaction tools and strategies can help take the efforts to the next stage.
A few strategies for engaging consumers, eliciting their feedback, and
responding to their concerns are described briefly below and, where
appropriate, examples of their use are indicated.
Complaint resolution process . The process of using complaint resolution sused by organizations to track and analyze customer complaints, ensure
prompt response, help them learn from complaints to improve their
services, and hold them accountable for doing so. As an example, the
Baltimore City Mayors Offi ce uses a data-based accountability system
called CitiStat to monitor the citys accountability across all its agencies.
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CitiStat collects data on all customer complaints made to the Mayors offi
ce. During weekly meetings with the Mayor, department heads are given
data on complaint calls made about their departments services. The
Mayors offi ce retains these data and conducts random calls to a
percentage of the citizens who lodged a complaint to determine if the
matter was resolved to the citizens satisfaction. On these random calls, city
offi cials also inquire about what, if anything, the Mayors offi ce could do
to further satisfy the issue for the citizen. Customer surveys.Questionnaires, comment cards, follow-up calls, online surveys and other
types of polls are the most common method used by franchises and other
businesses to assess customer satisfaction performance. For example, survey
results used by one company noted that quality help received from clerks
and managers was deemed the most important aspect of customer
satisfaction, and stores that rated high in quality help from store
employees had correlating higher sales. Based on this information, the
company required additional training for employees in defi cient stores,
resulting in improved customer satisfaction and increased sales.14
Customer behavior research. Organizations use a variety of techniques tounderstand how and why consumers make choices. For example, a maker
of frozen baby food used her personal experience shopping in the frozen
food section and enlisted the aid of consumer friends to learn about
consumers behavior. Testers of service and Secret Shoppers.Organizations use this strategy to test fi rst hand how services are being
delivered by employees. The Montgomery County Department of Health
and Humans Services (DHHS) Offi ce of Planning, Accountability and
Customer Service worked with a number of other Department divisions to
develop a Customer
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Customer Satisfaction: Improving Quality and Access to Services andSupports in Vulnerable Neighborhoods Service plan. DHHS utilized the
secret shoppers, who visited waiting rooms and observed interactions
between workers and customers, to test the way that employees served
customers who called in for services.
Continuous feedback loop This performance improvement approach is usedto plan, design, measure, assess, and improve a service. As an example,
Saint Lukes Hospital in Kansas City requires employees in all departments
to learn its approach during orientation and through follow-up training.
The model includes surveys, focus groups, follow-up calls, daily
conversations with patients, families and others to determine patient needs
and requirements. Customer satisfaction information is continuously
gathered and analyzed. Information obtained is fed back into the system for
quality improvement efforts.
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DATA ANALYSISAND
INTERPRETATION
Advertisement
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In the above bar graph the satisfaction level in terms of advertisement is
more than 55%
Clarity of information
In this bar graph we can see that there are 5% people those who are not
satisfied with the clarity of information provided.
Content of Feature
26%
57%
17%
someew satisfied satisfied very satisfied
3%
23%
53%
21%
not satisfied somew satisfied satisfied very satisfied
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The above Para graph shows that the content in the feature is able to
satisfy viewers.
Answer to quires
In this above bar graph we see that the level of satisfaction is higher, which
is more than 60%.
Lay out of the add
27%
52%
21%
somew satisfied satisfied very satisfied
32%
63%
5%
somew hat satisfied satisfied very satisfied
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Here we can see the level of satisfaction is equal between somewhat
satisfied, more or less at the same % i.e. 40%
Resolution quality
The satisfaction level is higher up to 65%, but there are cretin class of
viewers those who are not satisfied(5%).
Audio quality
2%
42%
43%
13%
not satisfied somew hat satisfied satisfied very satisfied
2%
21%
64%
13%
not satisfied somew hat satisfied satisfied very satisfied
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The level of satisfaction with the audio clarity of the Chanel is 80%
therefore we consider there is no problem with the audio.
Programs provided
Now we can see the satisfaction level is not much effective in terms of
programs provide by the Chanel, which is 53%.
Style & design
2%
80%
18%
somew hat satisfied satisfied very satisfied
2%
53%32%
13%
not satisfied somew hat satisfied satisfied very satisfied
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In the above bar graph we can consider that viewers are satisfied with the
design & style of the Chanel. But improvement is necessary.
Overall
In the above bar graph we can see that the overall level of satisfaction of
kanak viewers is up to 75%.
Component matrix (a)Component
31%
49%
20%
somew hat satisfied satisfied very satisfied
19%
70%
11%
somew hat satisfied satisfied very satisfied
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1 2Advertisement .425 .785
Clarity of information .551 -.313
Content of feature .511 -.330
Answer to quires .653 .447
Lay out of the ad. .688 .196
Resolution quality .775 -.076
Audio quality .554 -.525
Programs provided .801 .065
Style & design .761 -.320
Overall .652 .187
EXTRACTION METHOD: PRINCIPAL COMPONENT ANALYSIS.a 2 components extracted.
In this above chart there are two components:
Component-1 denotes the psychological factors are information, resolution,
quires, audio, design & style.
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Component-2 denotes the psychological factor which is programs provided.
The components matrix table clearly states that the component 1 influences
the satisfaction level of the viewers more than components 2.
This helps us to conclude that viewers satisfaction level of kanak is higher.
Proving my null hypothesis is accepted. Therefore present viewers are
satisfied with all the above mentioned factors.
CONCLUSION
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FINDINGSThe various limitations faced during my internship till now are:
Lack of time: we have a limited time to do or complete myassignment. Some time it becomes problematic to complete the work
in stipulated time.
Lack of information on net: I mainly deal with secondary data.Some time up to date data is not available.
Small sample size: In my direct survey my sample was of only 30which are very small to come to a decision.
Non response error: many people are not interested in answering thequestionnaire.
Deliberate classification: people may give false response deliberately.
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Biasness of the respondents: due to some biasness or to maintainstatus respondents can give wrong information.
Experimentation effect: sometimes the respondents becoming awareof the survey gave answer after a thousand thought.
SUGGESTIONTo enhance the effectiveness of your Customer Satisfaction Measurementprogramme:
1. Understand how the actions you have taken are being received bycustomers and conduct a mini survey.
2. Ask employees for ideas on how to tackle those priorities forimprovement. Often employees will generate very efficient and
effective ideas for improving customer satisfaction.
3. Feedback the results of your survey to your customers throughfeedback workshops.
4.Feedback results of your survey to your customers through feedbackreports.
5. Feedback the results of your survey to you customers through afeedback video.
6. Make CSM important in your organisation with customer satisfactionrelated pay.
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7. Keep the focus on your CSM project and re-measure at the sametime every year.
8. Get the most out of your measures by making your customersatisfaction survey and employee satisfaction survey compatible.
CONCLUSIONThe actual objective of an internship program is to have a firsthand
knowledge of practical field. Through my project I have learned, as well as
applied various bookish knowledge in practical field.
I am sure that I have learned many things which are really good and
interesting. My company guide Mr. Ratnakar dash and faculty guide
Gitilaxmi Das are helping me in various ways. I am really thankful to both
of them for their cordial support.
Now I can realize that the importance of project. What I have learnt in my
books. I am seeing those in the real field. It is also increasing my
communication skill.
I am really very much thankful to director Prof. Biswajit Pattanik (ASBM)
for providing us 30 days for project.
I am also thankful to my project company eastern media ltd. For giving me
an opportunity to work in a company likes this.
This experience will no doubt help me in future and I will correct whatever
shortcomings are now with me. I will try to achieve 100% from now in my
life.
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REFERENCES
HUMAN RESOURCE MANAGEMENT
K. ASWATHAPPA
www.google.co.in
www.orissasambad.com
www.orissatv.in
www.orissamatters.com
www.orissadiary.com
www.tv14.net
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APPENDIXQUESTIONNAIRE
The questionnaire is a closed ended questionnaire. The questionnaire is
based on the parameters of the TV and response feature such as content,
advertisements, program and so on. The scaling was a nominal scale (4
point scaling), here the question arises why four point? I would like to
describe this to you in the following ways.
When we design a questionnaire, we generally go for 5 point or 6 point, in
this case the problem arises, people generally tick on 3 to be neutral,
therefore the whole research goes waist, because it becomes difficult for
them to understand also for the researcher to take proper step or decision.
According to my knowledge and research on internet, also with a short
discussion with my guide, I came to know that there are some issues are
going on regarding 5 point scale.
Therefore I divided the scale with due permission from my guide into 4
points as- not satisfied, somewhat satisfied, satisfied and very satisfied. The
sample questionnaire is attached with the report.
HYPOTHESIS:
Null Hypothesis: Newspaper and response feature is able to satisfy readers.
Alternate hypothesis: Newspaper and response feature is not able to satisfy
readers.
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QuestionnaireDear sir / Madam,
The following questionnaire pertains to a project being conducted by me a
student of BBA (ASBM) under utkal university, BBSR for my project. The
intent of study is to better understand the readers of SAMBAD. The
questionnaire will take 5 to 8 minutes to fill out at your convenience.
(I) Demographic details:1. Name:
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9 | P a g e
2. Age:
3. Gender:
4. Occupation:
5. Family members:
6. Location:
(II) Other details: (please tick)
Do you pay attention on advertisements given in the news paper?
(YES/NO)
(Please score on a scale of 1-4, where 1=not and 4=very)
1. How satisfied are you overall with our Chanel?1 2 3 4
2.How satisfied are you with the advertisement provided in theChanel?
1 2 3 4
3.How satisfied are you with clarity of information or adviceprovided in the advertisement?
1 2 3 4
4.How satisfied are you with the content in the feature?1 2 3 4
5.How satisfied are you with the answers to your quires?1 2 3 4
6.How satisfied are with the layout of the advertisement?
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1 2 3 4
7. How satisfied are you with the clarity of the resolution?1 2 3 4
8.How satisfied are you with voice clarity of the Chanel?1 2 3 4
9.How satisfied are you with the programs viewed by theChanel?
1 2 3 4
10.How satisfied are you with the style and design implementedby the Chanel?
1 2 3 4
Please use the space bellow for any further comments to your
responses, or any suggestions on how we could improve.
Thank you!