Alexandra CaballeroLana MuflehMisha NaqviCara White
Spirit of the Skull
Alexander McQueen has been in transition, and has decided to collaborate with Ali Gulec. With this beautiful twist, we present to our viewers a collection we are
determined it will succeed. Ali Gulec is an illustrator living in Istanbul, the city which inspires him. Gulec specializes in designing complex and intriguing t-shirt graphics.
Gulec loves to surprise with the messages hidden within the simple objects, and creatures that populate his surreal creations. Full of life and color, Gulec’s work is a
feast for the eyes. Alexander McQueen is proudly demonstrating the collaboration with Ali Gulec. Our artistic minds have not yet shown you our powerful merge into success.
Ali Gulec
Skull #2$999.99
Skull #6$999.99
Very famous city
Richest city in the United Arab Emirates
Very luxurious
Brand name stores are common
Abu Dhabi, Dubai
Alexander McQueen heads to Abu Dhabi in Dubai because of their
strong need for a luxury market. Abu Dhabi already has a Alexander
McQueen classy line for both men and women. Our line will be unique because of our athletic brand that
will bring a great addition into Abu Dhabi. We are certain that Abu Dhabi as consumers will except our brand
because of their need to have all types of brand name apparel.
The Objectives
Upper Middle Class 50,000+
High Income 100,000+
Ages: 20 – 40
Lifestyle: High status, luxurious
Style: Name brands, conservative, fashionable.
Target market
Logo
MerchandiseSki Wear
Ski Jackets Gloves Ski suits Ski goggles
Sand Sports/ Cycling Pants Jerseys Jackets Goggles/glasses
Alexander McQueen will consist of the colors red, gold, black and white. This is a high end
store, and it will have a strong emphasis on the merchandise displayed. Abu Dhabi seeks a
glamorous and luxurious environment, and so does Alexander McQueen.
Visual merchandising concept
Atmospherics
Italian White Carrera Marble Polished Floor Tiles
$13.20 (150)
White by Devine Color and Gold Metallic by Ralph Lauren
$47.98 (3)
Boston Mill Colonial Collection Thin Bricks Flats
$58.09 per box (30)
Ultra Pure White Semi-Gloss Enamel Interior Paint
$34.98 (5)
Atmospherics
4-Steel Wave Bar Track Lighting with Cylinder Glass
$54.97 (11)
Samsung H4000 Series 24” Class LED TV
$149.99 (4)
Music System Bose Sound Touch Stereo JC
Series$1,199.00
Lithonia Lighting 3-Light 44.5in Track Lights
$149.00 (10)
Displays Black Aluminum Hold Stands$69.52 (4)
Conversational SignsLuxury
this way..Check out our
new collection!
Mir
ror M
irror
Platform/Riser
Clot
hing
R
ack
TV
Scr
een
Wheel WheelCash Wrap
Window Display Entrance
Clot
hing
R
ack
TV
Screen
Clothing R
ack
Clothing R
ack
TV
ScreenTV
Scr
een
Fixtures Plan-o-gram
Mir
ror M
irror
Platform/Riser
Clot
hing
Rac
kCl
othi
ng R
ack
Clothing Rack
Clothing Rack
Cash Wrap
Window Display Entrance
Track Lighting
Track LightingTrack Lighting
Trac
k Li
ghti
ngTr
ack
Ligh
ting
Track LightingTrack Lighting
Track Lighting Track Lighting
White Recessed LED
Whi
te R
eces
sed
LED
White R
ecessed LED
Lighting Plan-o-gram
Fixtures
Custom Bike Fixture$1,500
Custom Bike Tire Shelves$300 (2)
Wall Elevation Sketch
Mannequin
White Abstract Male Mannequins$269.99 (2)
White Abstract Women
Mannequins$172.00 (3)
ماكوين الكسندر
ماكوين الكسندر
ماكوين الكسندر
Window Design
The concept for the Dubai window design came from the idea of staying true to the Alexander
McQueen brand identity, while also incorporating elements from the active wear extension brand and the culture of Dubai. Since active wear, with an emphasis on cycling, is the main focus of the globalization store, it was befitting to incorporate
these elements into the window. These components include the multiple bicycle wheels down the center and the clothing attire for our two male mannequins. Since Dubai is such an elaborate country, the gold embroidered art
pieces behind the mannequins were incorporated along with the gold satin that lined the floor. With all of these influences, it was still very important for us to make sure the original
Alexander McQueen brand identity was not lost over seas. The sleekness and cleanliness of the
window is a defining characteristic that will aid in maintaining our target market’s idea of
Alexander McQueen apparel.
Window Design Concept
This design is seen on
architectural buildings in Dubai.
Sand is added to the bottom to simulate the geographical location.
A golden brick wall is on the back wall
to add drama.
A red wheel is placed hanging on the back wall to represent the
sports wear.
A gutra is added on the male
mannequins head to related to the target market.
Window Sketch
Our brand cares a taste of high class fashion never seen before. Our
collections will always consist of a dark fantasy vision that we pursued to display to our consumers. Many look up to us for fashion influence, thus, we must continue to be at the
top of our game for the latest trends. As fashion designers, fashion
influencers, and fashion leaders our team of experts have merged
romantic darkness to powerful skulls. Customers are simply attracted to our
brand, and style of store design immediately.
Store Evaluation
A lot goes into the retail environment, display, mannequins, lightning,
Its super expensive
Location is key
What we learned
The End