Alternative Design Workflows in a “PostPSD” Era
Jeremy Fuksa • @jeremyfuksa • SXSW Interactive 2014
I will give you safe passagein the wasteland.
PostPSD?#postpsd
DISCLAIMER #1(just in case Adobe Typekit ever sponsors my podcast)
#postpsd
I’m an old fart of Photoshop.
A Photofart, if you will.
It’s never been ideal to design in Photoshop
#postpsd
WILL IT BLEND?
.blended { background-image: url(ermahgerd.jpg); background-color: fuchsia; background-blend-mode: multiply; }
CSS3 Blend Modes
Chrome 29 Chrome 30 Chrome 31 Firefox 24 IE 10 Opera 17 Safari 6 Safari 7
16%16%
75%
0%
25%
75%67%67%
http://theshak.es/1c378Vn
Browser Support as of March 1, 2014
A PSD is a painting of a website.”
“
Mike Monteiro
RWD mobile-home.psd 768-home.psd 800-home.psd
desktop-home.psd hd-home.psd
Thanks, Obama.
+ @2x
#postpsd
How many “paintings” are you willing to make?
mobile-home.psd 768-home.psd 800-home.psddesktop-home.psd hd-home.psd mouth-crimes.psd dark-fister.psd pole-strap.psdfart-clamp.psd gangnam.psd dribbbler.psd
cursus.psd fringilla.psd wiggler.psdbart-schedule.psd fat-lick.psd who-farted?.psd random-act.psd mule-radio.psdpodcaster.psd the-shakes.psd wang-doodler.psd
cursus.psd fringilla.psd wiggler.psdbart-schedule.psd fat-lick.psd who-farted?.psd random-act.psd mule-radio.psdpodcaster.psd the-shakes.psd wang-doodler.psd
stinky-dog.psd rwd-hero.psd nervousness.psdsxsw-pics.psd self-loathing.psd hot-carl.psd laser-cats.psd mangled.psdyou-rule.psd extra-work.psd scabby.psd
Your goal:Get into real code as quickly as possible.
<html>
Arrows
#postpsd
Bigger goal:Not wasting your team’s time
and your client’s money
#postpsd
YOU ARE ENTERING A
WORLD OF PAIN.
#postpsd
Enthusiasm For New Design Workflows
25
50
75
100
You Other Designers Front-End Developers Project Managers Clients
Enthusiasm For New Design Workflows
25
50
75
100
You Other Designers Front-End Developers Project Managers Clients
When you’re using a billable project to try it out
Disposable Deliverables
#postpsd
ArrowsArrows
Disposable Deliverables
#postpsd
KEEP AS MUCH WORK AS POSSIBLE.
#postpsd
#postpsd
DISCLAIMER #2
#postpsd
Designers(Probably you. Certainly me. Definitely Meg.)
Live Wireframing/Prototyping
#postpsd
http://theshak.es/1f3MmjA
http://theshak.es/1cqso7H
http://theshak.es/1c360Bj
FrameworksB
Keynote!
Visual Design
#postpsd
http://theshak.es/1f3Gt5I
Comping?
#postpsd
http://theshak.es/1cquzYV
http://theshak.es/1cqvhph
http://theshak.es/1cquzYV
• 100% Vector• Easy export of @2x images• Easy SVG export• CSS3 properties are one click away• $49.99 on Mac App Store
Visual Coding
#postpsd
http://theshak.es/1mU056f
(They see what you did there.)Your Teammates
Code quality?
#postpsd
Adobe Edge Reflow
<div id="primaryContainer" class="primaryContainer clearfix"> <div id="intro" class="clearfix"></div> <div id="box" class="clearfix"> <p id="text"><span id="textspan">Jeremy wishes he were an Okie from Muskogee.</span><br /></p> <p id="text1"><span id="textspan1">Because, as you know, it is the place where even squares can have a ball.</span></p> </div> <p id="h2">Broadcast Appearances</p> <img id="image" src="img/letsmakemistakes.jpg" class="image"/> <img id="image1" src="img/pixel_recess-icon.png" class="image"/> <img id="image2" src="img/bigwebshow.jpg" class="image"/> <img id="image3" src="img/theeastwing.jpg" class=“image"/> </div>
<body class="body index clearfix"> <div class="intro-background"></div> <div class="dark-box"></div> <h1>Jeremy wishes he were an Okie from Muskogee.</h1> <div class="intro-text"> <p>Because, as you know, it is the place where even squares can have a ball.</p> </div> <h2 class="broadcast">Broadcast Appearances</h2> <img src="images/letsmakemistakes-112x113.jpg" data-rimage data-src=“images/letsmakemistakes-226x226.jpg" data-srcat2x="images/[email protected]" data-srcmax992="images/letsmakemistakes-186x186.jpg" data-srcmax992at2x="images/[email protected]" data-srcmax768="images/letsmakemistakes-118x186.jpg" data-srcmax768at2x="images/[email protected]" data-srcmax480="images/letsmakemistakes-112x113.jpg" data-srcmax480at2x="images/[email protected]" data-srcmax320="images/letsmakemistakes-112x113.jpg" data-srcmax320at2x="images/[email protected]"> <img src="images/pixel_recess-icon-112x112.png" data-rimage data-src="images/pixel_recess-icon-226x226.png" data-srcat2x="images/[email protected]" data-srcmax992="images/pixel_recess-icon-186x186.png" data-srcmax992at2x="images/[email protected]" data-srcmax768="images/pixel_recess-icon-118x118.png" data-srcmax768at2x="images/[email protected]" data-srcmax480="images/pixel_recess-icon-112x112.png" data-srcmax480at2x="images/[email protected]" data-srcmax320="images/pixel_recess-icon-112x112.png" data-srcmax320at2x="images/[email protected]"> <img src="images/bigwebshow-112x112.jpg" data-rimage data-src="images/bigwebshow-226x226.jpg" data-srcat2x="images/[email protected]" data-srcmax992="images/bigwebshow-186x187.jpg" data-srcmax992at2x="images/[email protected]" data-srcmax768="images/bigwebshow-117x118.jpg" data-srcmax768at2x="images/[email protected]" data-srcmax480="images/bigwebshow-112x112.jpg" data-srcmax480at2x="images/[email protected]" data-srcmax320="images/bigwebshow-112x112.jpg" data-srcmax320at2x="images/[email protected]"> <img src="images/theeastwing-112x112.jpg" data-rimage data-src="images/theeastwing-224x225.jpg" data-srcat2x="images/[email protected]" data-srcmax992="images/theeastwing-185x186.jpg" data-srcmax992at2x="images/[email protected]" data-srcmax768="images/theeastwing-118x118.jpg" data-srcmax768at2x="images/[email protected]" data-srcmax480="images/theeastwing-112x112.jpg" data-srcmax480at2x="images/[email protected]" data-srcmax320="images/theeastwing-112x112.jpg" data-srcmax320at2x="images/[email protected]"> </body>
Macaw
<body class="body index clearfix"> <div class="intro-background"></div> <div class="dark-box"></div> <h1>Jeremy wishes he were an Okie from Muskogee.</h1> <div class="intro-text"> <p>Because, as you know, it is the place where even squares can have a ball.</p> </div> <h2 class="broadcast">Broadcast Appearances</h2> <img src="images/letsmakemistakes.jpg" class="lets-make-mistakes"> <img src="images/pixel_recess-icon.png" class="pixel-recess"> <img src="images/bigwebshow.jpg" class="big-web-show"> <img src="images/theeastwing.jpg" class="the-east-wing"> </body>
Macaw
Is the code worth passing to devs?
#postpsd
Adobe Edge Reflow
Macaw
• Decent interface• Unnecessary IDs and classes• Not semantic or following HTML5 best practices• Ships as a preview product
• Interface isn’t quite as polished• No way to turn off rimage.js support• Cleaner, semantic code• Released early to Kickstarter backers
HADOUKEN!
A change in your habits creates possible new challenges for your
team
#postpsd
Front-end devs will need copies of whatever alternate app you
choose
#postpsd
(Last chance to look at me, Hector.)Your Clients
Where are my design options?
#postpsd
How am I supposed to sell this up the chain?
#postpsd
Is this time well spent?
#postpsd
Expectations
#postpsd
Education
#postpsd
Reaction
#postpsd
We’ve only scratched the surface.
#postpsd
Pick and choose what works for you.
#postpsd
There is no magic formula.There is only Zuul.
Thanks!@jeremyfuksa
jeremyfuksa.com
Listen to The Shakeson muleradio.net
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