American Airlines Rebranding

Erika BiederbeckDarin Devine

American Airlines Rebranding

• American Airlines rebranded for the first time in over 40 years– Total rebranding: Logo, interior and exterior of plane,

kiosk, terminal, website, etc.• Took over 2+ years to meet with branding consultants • Ordered 550 new planes• “The old identity was slightly skewed to a more powerful

American image. We needed to move it to, we call it ‘American spirit’.” –Sven Seger– Technology. Entertainment. Progress.

Logo

Questions?

• Do you think they went in a good direction with the new brand image?

• Will the rebranding be successful?• Do you think this rebranding is enough to save

the company?

Source

http://www.fastcodesign.com/1671677/american-airlines-rebrands-itself-and-america-along-with-it#1