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GOAL
Reducing heart diseases and stroke by 25% by year 2010
through advocacy programs.
ADVOCACY PROGRAMS
Geared toward influencing policy makers and
legislators
Interested in funding for relevant research ,access to
quality health care and tobacco control.
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GRASSROOTS
NETWORKS
LEGISLATIVE
ACTION
CENTER
NATIONAL
COALITION
FOR HEART
AND STROKE
RESEARCH
CONGRESSIONL
HEART AND
STROKE
COALITION
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GRASSROOT NETWORK
-Members uses advocacy tools to write, a visit decision makers
to express their views on important AHA issues.
LEGISLATIVE ACTION CENTER
-Provides e-mail action alerts to members of grassroots networkto enable them to quickly contact public officials.
NATIONAL COALITION FOR HEART AND STROKERESEARCH
- Increasing awareness within congress regarding heart and strokeresearch
- increasing public awareness about heart and stroke research
- increasing federal funding for heart and stroke research
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CONGRESSIONAL HEART AND STROKE
COALITION
- Works to raise awareness of cardiovascular diseases
- Serves as a resource center on relevant issues
- seeks to advance public policy aimed at fighting cardiovascular
diseases
A public/private partnership took place betweenAHA and federal government aimed at achieving
following goals--to prevent the development of risk factors for cardiovascular disease
-to detect and treat risk factors for cardiovascular disease and stroke
-to achieve early identification and treatment of acute coronarydisease and stroke
-to prevent the recurrence and complications of cardiovascular disease
and stroke
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KEY AHA ADVOCACY INTERESTS
-Tobacco control
-Obesity prevention
TOBACCO PRODUCTS ARE REGULARLY USED BY DAILY
APPROXIMATELY 50 MILLION AMERICANS,ONE THIRD OF
WHOM WILL EVENTUALLY DIE AS A RESULT OF ITS USE
The AHA supports the bill introduced in the United states senate and
house of representatives which authorize the FDA to regulate the
manufacture,labeling,advertising,promotion,distribution,and sale
of tobacco products .
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APPROXIMATELY 61% OF AMERICAN ADULTS ARE
OVERWEIGHT OR BESE AND ABOUT 8.8 MILLION
CHILDREN AND ADOLESCENTS AGES 6 TO 19 ARE
OVERWEIGHT OR OBESE
The AHA supports IMPACT (Improved nutrition and physical
activity
act) bill which aims to diagnose, treat and prevent obesity.
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QUESTIONS & ANSWERS
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-The chapter defines influence as the process of affecting the thoughts ,
behavior or feelings of another person . Explain the American heart
associations public advocacy programs in the context of this definition.
AHA geared towards influencing policy makers and legislators tomake significant difference in the fight against the heart diseases,stroke, and other cardiovascular diseases.
AHA also seek to influence policy and resource allocation
decision through the participation in The National Coalitionfor Heart and Stroke Research.
The main motto of the coalition is to achieve the following threegoals:
Increasing awareness within the Congress regarding theimportance of heart and stroke research.
Increase the public awareness about the importance of heartand stroke research.
Increasing the federal funding for the heart and strokeresearch.
6/14/2010DEV
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-Describe the influence tactics that the American heart association
uses in its various approaches to public advocacy
6/14/2010RAMAN
AHA encourages the public to get involved in advocacy
programs by becoming active in Grassroots Network
Use of the Legislative Action Centre, to provide emailaction alerts to members of Grassroots Networks.
AHA also providesAdvocacy pulse on internet to keep
AHA members and other interested parties informed
about the latest legislative developments regarding issues
of interest.
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--SUPPOSE SUPPOSE THATTHAT YOUYOU JOINED JOINED THETHE GRASSROOTSGRASSROOTS
NETWORKS NETWORKS OFOF AMERICANAMERICAN HEART HEART ASSOCIATIONASSO CIATION ..
WHYWHY WOULDWOULD YOUYOU JOIN JOIN THETHE NETWORK NETWORK ANDAND WHATWHAT
WOULDWOULD YOU YOU DO DO TOTO TRY TRY TOTO EXERCISE EXERCISE
INFLUENCEINFLUENC E THRO UGHTHROUGH THETHE NETWORK?NETWORK?
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THANK YOU
PRESENTED BY:
DEVKANT RATH (IB/09)
NISHTHA SINGH (IB/30)
RAMANDEEP RANA (IB/41)
RAHUL SINGH (IB/)
SHILPI SALARIA (IB/50)
SHUBIKA SHARMA (IB/53)