Amul-The Taste Of India
Presented By,Jay Lodaya – P 19
Rohit Mundhara – P 21Janki Raval – P 30
Lajja Reshamwala – P 31Meghna Rajpura – P 45
Company Information
• Amul means “Priceless”• Started in 1945.• Sales Turnover Year Rs in Million
2006-07 42778 2007-08 52554
Products
Utterly Butterly Delicious
Amul Butter
Amul Lite
Low fat, low Cholesterol Bread Spread
Survey
1) If Given a Choice would you all change your Preference from having a normal butter to some kind of a flavoured butter?
2) If Yes,Then if Butter & Jam come up Together then will you Prefer it?
Survey
3) If Yes,Then which flavour you opt for – Strawberry or Tutty Fruity?
4) If Amul Comes with a flavour of Pepper Garlic or Chocolate then what will you Prefer?
Survey
Survey Findings
34%
13%9%
44%
Variants
StrawberryTutty FruityChocolateGarlic Pepper
And the Market For
Butter is going to change forever
Butter with
Strawberry Jam it up
• Butter• Permitted Natural Colours• Strawberry Flavours • Preservatives• Sugar
Ingredients
Composition
Vegetable Fat 49%Milk Fat 10%Cholestrol 26 MgGlucose 24 MgCarbohydrates 24 Mg
Calorific Value 630 Kcal / 100 Grams
Special Features• Made from fresh cream by modern continuous
butter making machines.• Strawberry Flavour• Amul Berry is fortified with Vitamins A & D
essential for good vision & healthy skin • Sweet Butter
100 gm @ 25/-
500 gm @ 110/-• Priced on the base of single pricing strategy.
• Priced taking into consideration its niche quality.
Pricing
Target Audience
Marketing Strategies
Adopted 360 degree marketing:
• BTL
• Sponsoring
• Endoresement
• Advertisement
Television Commercials
Hoardings
Amul Peppery Garlic Butter with Garlic & Pepper
“Spice it Up”
Ingredients
• Butter• Permitted Natural Colours• Garlic • Pepper• Common Salt • Preservatives
Ingredients
CompositionMilk Fat 70 %
Moisture 16 %Salt 6 %Curd 0.8 %
Cholestrol 110 Mg
Calorific Value – 730 Kcal / 100 Grams
Special Features
• Has Garlic & Pepper in it.• Made from fresh cream by modern continuous butter
making machines.• Fortified with Vitamins A & D • Manufactured in an ISO 9001 certified plant under strict
hygienic conditions. The product is completely untouched by human hand
• Shelf life 6 months under refrigeration
Amul Pepper Garlic
100 gm @ 27/-
500 gm @ 125/-• Priced on the base of single pricing strategy.
• Priced taking into consideration its niche quality.
Pricing
Target Audience
Marketing Strategies
360 degree approach
• BTL
• Cookery Shows
• Offers
• Advertisements
Applications
• Amul Berry
• Amul Peppery Garlic
Packaging
Distribution
• 67 Depots Dry & Cold Warehouses• 3500 Distributors• 5 Lakh Retail Outlets• Amul Parlours
Quality Certification
Thank You