Jennifer Tulga [email protected] Chief Vice President
Phillip Fernandez ([email protected])Founder/Inventor
Vijay Paramesharan (Technology Specialist)
Strategic Analysis & Planning For
GenieProduct Tengo Tea A Consumer Devise for the Masses.
The Company is Genie. Founder of Chip set Proto-type
Genie is a 6 month old start-up. The successfully pro-to type is called The Tengo Tea. It utilizes the technology Wi-Fi made available to nearly 110 million subscribers in the United States many with access for free. The devise will route "made to stream" music providers based over that Wi-Fi Signal on the Android OS and bluetooth for the headphones where available or 3.5 mm headphones. The company is headquartered in Stanford, California and employs 2 people. We have just recruited a vice president of business development and need a gold handcuff agreement, she has CEO experience in a company with $5,000,000 in sales. A one year agreement was the confirmation tenure. Vision:
“To be the largest mobile stream unit in the world over Wi-fi"
SWOT MatrixStrengths Weaknesses
Opportunities Set trend us Wi-Fi as delivery mediumSupport new distribution models and partnershipsContinue improving logistics to maintain low fixed costs in the Manufacturing processInternationalization/ localization in internation markets.
Google's Nexus One Broaden the online content (games, news, against Wi-fi VOIP Stand alone units)
Expand distribution channels: partner w/ big online companies, services w/ ISP’s (VOD), Mobile operators, on TV/Studios websites/offer
Threats Maintain strong user experience w/ award-winning recommendation engine by voice cost to develop.
Build a network of content provider for international markets to localize the unit. Other plans in works to combate this barrier.
Partner/acquire real time streaming service (Pandora,Jelli etc.)
Be open to multiple platforms (easy and ubiquitous for user) Mi-Fi/Wi-max
Build upon Social effect (Facebook) uphill battle/ direct marketing is not working so far.
west.RootAnalysis
Horizon 3Largest
entertainment Stream Service Unit over Wi-fiEfficiency &
scalability
Streaming Partner Agreement.
Horizon 1New growth WW
opportunities
Horizon 2Defend the Scale
leader in simple led
microprosseor.
Optimize the innovation
Focus Innovation Add more regionally based features
Partners to enable new customer acquisition
Getting larger movie production
and distribution houses
Long term investment inSustainable technology
Strategies
More Up-sales to premium accounts
Streaming ONLY subscription Get some of
the up-sales
New partnership who can bring
New subscribers
Market growth through partnerships
Provide platform for Entertainment content
Initiate talks with distributors/ Direct sales
model
New releases & titles through
partnershipsMovie premiers online Be the new channel to
Release movies, gamesRevenue sharing with
partners or acquisitions in new
markets
International Global Access Global
Initiate talks with other Entertainment content
More TV content, sports, etc.
Provide intelligent, Personalized content
Single source of entertainment content
UnderstandWorldwide Regulations
Master Regulations
Influence Regulations
Drive Regulations
Relations Supply chain Streaming partners International
Strategic Alliance Film Studios Technology partnership
Customer
Stream Promoter
New customers Better utilization of content Through good
recommendations
Games, TV content, sports Global distribution rights
Name on Product
Revenue sharing through partnership with other streaming technology
Maximizing reach throughStreaming, ordering by
phone, Kiosks at retails, etc.
Have the latest movies, games
And sports events through streaming
Scalability, reliability, Availability, any title
worlwide
ValueProp
Horizon 4Lead the Streaming
Partner. Make a great product.
Horizon Framework
Core PrognosisGenie is here to stay founded by an Electrical Engineer from Stanford School of Doctoral Engineering. The next growth opportunity is an intellectual property protection and a technology agreement for a streaming partnership. To which our domestic business growth model is build into this agreement. International Streaming is the next growth opportunityRetail partnerships to distribute our Product
like Fry's, Best-buy, Rc Willey.Revenue Model based on premium accounts with our streaming partner for their name on it.International versions of the product will be improved upon once cash flow becomes accessible.Internationalization of male/female versionsLocalization for user functions based on country.
Become a market leader for VOIP, and streaming music over Wi-fi. 110 million people have access to free wi-fi. The device is high quality at $69 per unit (anodized aluminum)
Company PrognosisGenie Prognosis - The company is here to stay Genie is a company with an innovative and customer focused culture. Already, in the current horizon, Genie is looking for increased partnerships, streaming content, and is assessing existing and upcoming threats to its business model. With Strategic Alliances, Increased non-video content, Increased International Online streaming Partners, and Internationalization all part of the company's strategic roadmap; is ready for the next stage in its business and beyond.
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