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© 2012 IBM Corporation
Finding Answers to
Improving Student Retention
Welcome to our Presentation:
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© 2013 IBM Corporation
Pamela KickPinnacle IT – CEO and President
AnalyticAnswers.com
(888) 313-9123
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Theresa Morelli
Global Senior Product Manager
IBM Corporation
Your presenters
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Finding Answers to Improving Student Retention
Educators are using predictive analytics to drive higher
graduation rates. Using simple, affordable, cloud-based
solutions, you can predict which students are at risk of
dropping out and get individualized recommendations for how to intervene and keep them on track – no analytics
expertise required. Focus on what matters most: creating
and retaining successful students.
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Understand why analytics are no longer optional in today’seducational landscape
Learn how to overcome barriers to adopting predictive analytics for
student retention
Determine how to shift your focus from heavy, technical solutions toimproving student outcomes
Discover how to quickly and easily implement customized, cloud-
based analytics
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Goals for today’s presentation
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I. Trends in Education: the need for better decision
making
II. Analytics in Education
III. Improving outcomes in education
IV. Beginning the analytics journey
V. Questions and Q&A
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Key topics for today
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Let’s take a pulse – What are your concerns?
– What problems does your institution face with Student Retention issues?
– How are you managing the situation?
– Who among you is using a system now to improve Student Retention?
– What kind of systems are you using? Internal custom or External?
– What kind of results are you getting?
– What challenges are you facing?
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Ongoing budget pressures
and scarce resources
Lack of quality decision
information
Expectation of improved
performance
Need for transparency and
accountability
Increased competition,
expectations
Complex school operations
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Institutions of Higher Ed are under increased pressure
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How serious is the problem?
1 2010 Retention/completion summary tables published by ACT Inc.
2 “Colleges are failing in graduation rates,” The New York Times, September 8, 2009.
3 “Education Secretary Targets Colleges with Low Graduation Rates,” The New York Times, June 5, 2012.4 Graduation Rates Fall at One-Third of 4-year Colleges,” The Chronicle of Higher Education, December 5, 2010.
Incoming Freshmen
Returning Sophomores
1/3 of enrolled freshmen fail to return for their sophomore year. 1 Nearly two of every three students whostarted college did not graduate from
that same college in 4 years. 3
and more than 40% didn’t graduatein 6 years.
Only half of students enrolled in a college or
university receive a bachelor’s degree. 2
Over 30% of 4-year colleges recently saw
a drop in their median graduation rate. 4
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What’s the cost of losing students?
Lost tuition revenue The cost of recruiting new students
Repair of damaged reputation
Loss of alumni donations
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Costs theschool
College dropouts are more likely
than graduates to be unemployed,earn less, and default on loans.
Weaker start for students
For a university with 6,000 students that charges$30k/year in tuition and experiences a 1/3 dropout rate of freshmen, this could mean $180M in lost tuit ion !
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Financial benefits• Current/future tuition
• Alumni donations
What if you could answer just one key question?
What if youcould identify
which studentswere at risk of dropping out?
Better student engagement• Happier students
• More engaged alumni
Measurable institution performance• Graduation rates
• Job placement
The ROI of so lution s that incorp orate predict ive analyt ics is about 250%,
significantly higher than the 89% ROI of projects focused only on informationaccess and internal productivity gains.1
1 IDC Business Value of Predictive Analytics June 2011
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5.4xTop Performers are
more likely to use ananalytic approach
over intuition*
Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute of Business Value study.Copyright © Massachusetts Institute of Technology 2010.
*within business processes
Enrollment
Management
Identifies which
students will
yield..and persist
Academic Advising
Knows which studentsare at risk of dropping
out and which targeted
interventions will keep
them on track
Institutional Research
Uncovers hidden
patterns in student
performance
Budgeting &Planning
Accurately
forecasts
operational needs
and drives
effective allocation
of resources
Institutional Advancement
Predicts which donors will
donate, how much, and the
optimal channel to solicit
the ask
Deans & Provosts
Gains deep insight into
student and educator
performance
Analytics-driven educational institutions outperform
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Who’s using analytics now to improve retention?
Hamilton County School District has seen an 10%
increase in graduation rates and a 25% reduction in
the annual dropout rate since the solution was
introduced in 2009.
The American Public University System
knows with approximately 80% certainty
whether a given student is going to drop out.
Wichita State University increased
the accuracy of predictions about
student success by 15 percent, to a
staggering 96 percent.
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Adopting analytics involves several moving parts
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Expertise
• In-house resources• Externally sourced
consultants
Interaction with IT
• budgeting/approval
• technical skills
Implementation time
• learning/ramp up• infrastructure integration
• system operationalization
Cost
• software licenses
• servers and hosting
• maintenance
• training
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2011 2014
Easing infrastructure challenges with the cloud
Sources: IBM Institute for Business Value, 2012 and 2011 IBM Insitute for Business Value/Economist Intelligence Unit Cloud-Enabled Business Model Survey.
Masked complexity and the ability to
pay as you go were cited as top benefits
The adoption of cloud-based
infrastructure continues to accelerate
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Improving student retentionwith predictive analytics
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A cloud-based predictive analytics subscription that “answers” this
question – no analytics expertise required!
Simply upload a list of your current students to a web-based UI and
download results at the level of individual students
Get up and running quickly with customized models built from your university’s data
Great for colleges and universities with constrained budgets and
lack of analytics expertise
Online education is a great fit!
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Which of our students are at risk of disengaging? How should we intervene toget them back on track and avoid the possibility of their dropping out?
IBM Analytic Answers for Student Retention
What if you could answer just one key question?
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IBM Analytic Answers: Advanced Analytic Solutions in the Cloud
ACTION
Analyt ic Answers Serv ice
List of current students withinformation like:
• Attendance• Grades and test scores
• Program participation• Anonymized demographics
For each student:• Risk of attrition (predictive)
• Recommendation for intervention (prescriptive)
Retention Actions
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Expertise
• In-house resources
• Externally sourcedconsultants
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Dependence on IT
• budgeting/approval
• technical skills
Implementation time
• learning/ramp up
• infrastructure integration
• system operationalization
Cost
• software licenses
• servers and hosting
• maintenance
• training
Removing barriers to adoption
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A closer look: Analytic Answers demo
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Putting Answers into Action
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Answers outputs are extremely flexible – but youmust take action!
Analytic Answers for Student Retention
Consume directly(e.g. open in Lotu s 1-2-3)
Import into a
visualization tool like
Cognos Insight
Link to your StudentRecords system
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Beginning the analytics journey to improvingstudent retention
What key metrics are related to student
retention?
Where is student data stored, and how can
I access it?
What attributes of my student body, courses
of study, or supplemental programs make
my institution unique?
What intervention programs might beimplemented to retain students?
How might I grow my analytics capability?
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Summary
Analytics have become an imperative, not
an option
The cost of attrition is significant and hurts
both the school and the students
Leading institutions are using predictive
analytics to improve outcomes, and theresults are dramatic and measurable
The most effective analytics solutions
focus on the outcome and are directly
actionable
Using analytics doesn't have to be hard!
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Focus on whatmatters most:
creating and
retaining
successfulstudents.
Pinnacle IT and IBM Analytic Answers make it possible for every
university to introduce the power of predictive analytics
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More resources
For more information, including white papers,demonstrations, and ROI analysis for your institution,
contact Pinnacle IT.
We invite you to interact with us at:
www.AnalyticAnswers.com
www.PinnacleIT.com
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Contact Inform ation:
Pamela Kick
Pinnacle IT – CEO and President AnalyticAnswers.com
(888) 313-9123
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Thank you!