About Me• CEO & Co-Founder of Mindfield
• 11 years in Recruitment
• Consulted with over 100 companies
• Process and technology obsessed
• BCIT Graduate 2002
• Member of the Entrepreneurs Organization
• Wannabe LifeHacker
• BulletProof Coffee drinker
• Salesforce.com model
Megatrend 1. Skyrocketing smartphone adoption
• More than 50% of searches are on mobile• 91% of Facebook usage (Daily Active
users) is on mobile• 80% of Facebook advertising revenue is
on mobile• 90% of mobile media time is spent in apps
SOURCE: http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/
Megatrend 2. Soaring messaging app popularity• Continued and growing wish for consumers to communicate
directly outside of public social network pages• Last frontier for social media monetisation• Expect to see some major changes here in 2017 with new options
for paid media on messaging apps• There will be new options for reaching consumers via messaging.
SOURCE: http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/
Megatrend 3. Applying Artificial Intelligence to engage and service customers
SOURCE: http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/
Chatbots have become the biggest thing in Tech
“Unlock the ability to provide personalised, interactive communication akin to talking to a human customer service or sales rep, but at scale for much cheaper than call centres”
Tech Stack for the Modern TA Leader
Talent Marketing Software
•Talemetry•Phenom People•Smashfly
Social Recruiting
•Linkedin•Slack•Facebook•Instagram
Workforce Quality
•Assessments•Screening Tools•Video Interviewing
Content Marketing
•Careers Blog•Social Publishing
Mobile Integration
•SMS communication
•Mobile Apply•Mobile everything
Artificial Intelligence
•Clara Labs•Ideal•Recruiting.ai
Applicant Tracking
•Icims•Greenhouse
Analytics and Data
•Tableau•Salesforce Wave
•Culture Amp
Rethinking Recruiting1. Jobs are auto-posted to Google and Indeed and pushed to employees to share
on social2. Applicants one-click apply, no more ATS field ‘BS’
3. Applicants are asked to complete a behavioral assessment
4. Experience, Behaviors, Employers, Location is evaluated by Machine Learning to determine best fit applicants based on previous successful candidates
5. Top scored applicants are reached out via text message via the AI Recruiter to schedule interviews
6. Recruiters receive calendar invites for a Skype or Video Interview
7. If Recruiters short list candidate, AI reaches out to schedule in person interview with hiring manager
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