2010 Trends in Marketing:Salaries, Strategies and BeyondIn this webcast, our marketing experts discuss the results of the recent Aquent/AMA Marketing salary survey and their ideas about the present and future states of marketing.
Topics they cover:• Marketers are somewhat optimistic about 2010
compensation increases • Marketers are somewhat pessimistic about budgets
and resources in 2010• What’s ahead
www.marketingsalaries.com
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Today’s Speakers
Online Marketing Practice Leader, Aquent
CMO, American Marketing Association
Managing Partner, Inavero
Marketing Practice Leader, Aquent
Online Event Program Manager, American Marketing Association
Eric Waldinger, Moderator
Nancy Costopulos, Panelist
Eric Gregg, Panelist
Tracy Sinclair, Panelist
Alli Libb, Producer
Numbers you should know
53% of marketers expect their 2010 compensation to increase over 2009 levels.
62% have the same or less marketing budget to work with than they did last year.
85%don’t feel strongly that their marketing team is well equipped to handle new trends and technologies.
84%aren’t sure they have the people they need to achieve their marketing objectives.
About the Research Survey conducted online between April 13 and May 17, 2010 Marketing professionals from AMA and Aquent contact lists were asked to
complete the survey 5,298 marketing professionals completed the online survey
> 17% work within agencies> 63% work in B2B marketing> 64% work for privately owned companies> 18% were senior level marketing executives
95% confidence level, +/- 1.5%
Full salary tool and Executive Summary available atmarketingsalaries.com
AHEAD IN 2010:Higher Salaries…for Some
53% Expecting Increase
35% No Change
12% Expecting Decrease
Guarded Optimism
The Great Marketing Salary Freeze of 2009and the Mild Thaw of 2010
Percentage of MarketersReporting Department-Wide
Salary Freezes in…
2009: 53%2010: 24%
Beyond Base Salary: Most Common Components of the Average Marketer’s Compensation Package
Where is Your Organization’s Flexibility?
Outside of Salary, Marketers Most Value…
Occasional telecommute: 31%
Opportunities for advancement: 31%
Flex time: 18%
Marketing’s New Technologies on the Rise
% of Marketers Expecting to Increase…
% of Marketers Expecting to Decrease
Marketing’s Old Guard. On the Decline?
Many Marketers Are Concerned They Don’t Have the Skills They Need
Where Marketers Go to Learn
Guarded Pessimism: Resources Remain Tight for Many Marketers in 2010
BUDGET:
62% Have Same Budget
as 2009 or Less
HEADCOUNT:
72% Have Same Size or
Smaller Marketing Team
What’s Next for Marketers? Trends and Predictions.
www.marketingsalaries.com