STORYTELLINGARCHITECTURETECHNOLOGYEXPERIENCE
Themed Entertainment Association • 150 E. Olive Avenue • Suite 306 • Burbank, CA 91502 • tel. 818-843-8497 • fax. 818-843-8477 • teaconnect.org
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EUROPE & MIDDLE EAST
Industry Landscape
The power of the collective in creating shared experiences that are shaping themed entertainment
May 2nd and 3rd, 2018 - Europa Park, Germany SATE in Europe 2018 looks at the influences shaping great attractions and experiences and how current developments and innovations are impacting the overall landscape of our industry going forward. The speakers will share their experiences and insights on topics such as:
▶ The importance of taking a strategic approach to IPs and Branding ▶ Driving long term growth without losing sight of what is happening today ▶ Accessibility as a premise instead of an after-thought ▶ Integrating today’s increased security requirements seamlessly into
the guest experience ▶ The blurring of lines between themed entertainment and brand
experiences: from temporary events to permanent installations ▶ Technologies that are shaping the future and changing lighting and
special effects in themed experiences ▶ The evolution of shopping centers as community gathering spaces
and entertainment venues SATE will use the
Storytelling + Architecture + Technology = Experienceformula to explore how these elements are changing and influencing award-winning visitor attractions.
STORYTELLINGARCHITECTURETECHNOLOGYEXPERIENCE EUROPE & MIDDLE EAST
Themed Entertainment Association • 150 E. Olive Avenue • Suite 306 • Burbank, CA 91502 • tel. 818-843-8497 • fax. 818-843-8477 • teaconnect.org
Keynote Speaker
Keynote address by Roland MackRoland Mack is a shareholder of rides manufacturer Heinrich Mack GmbH & Co and is one of the founders of Europa Park, where he holds the position of Managing Partner since its opening.
Roland Mack contributes significantly to the development and expansion of the park and continues to drive it forward with vision and a thirst for innovation. His passion for the industry and his sense of community have made him a lynchpin not only in our industry but also in the economic fabric of Germany.
He has received many awards for his entrepreneurial and social achievements recognising his significant contributions to the tourism industry, the German economy, and to the Franco-German friendship.
STORYTELLINGARCHITECTURETECHNOLOGYEXPERIENCE EUROPE & MIDDLE EAST
Themed Entertainment Association • 150 E. Olive Avenue • Suite 306 • Burbank, CA 91502 • tel. 818-843-8497 • fax. 818-843-8477 • teaconnect.org
Bell Rock Hotel
Please note that rooms will fill up fast and reservations will close on March 31st.!
TEA SATE attendees can enjoy a preferential conference rate at the 4-Star Superior Bell Rock Hotel
Please email [email protected] or call +49 7822 8600 and confirm your booking is for “TEA SATE”
STORYTELLINGARCHITECTURETECHNOLOGYEXPERIENCE EUROPE & MIDDLE EAST
Themed Entertainment Association • 150 E. Olive Avenue • Suite 306 • Burbank, CA 91502 • tel. 818-843-8497 • fax. 818-843-8477 • teaconnect.org
A Big Thank You to our Hosts and Sponsors