Book : Arise AwakeAuthor : Rashmi Bansal
Akshay NairRasbihari Das
Riyakumari PatelSajal Shukla
Yameen Patel
Feels Like Home
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Anurag Arora(ICFAI Business School, Pune)
GANPATI FACILITIES
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Journey • Born in Patna in a middle class family.
• Scored low in 12th boards and took a drop for IIT.
• Did B.Com at DU.
• Joined IBS Pune for MBA.
• Started Ganpati Facilities with no money.
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Entrepreneurial process
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Opportunity Recognition And Idea
Generation•Queries on IBS Pune’s Facebook Page.
• Shifting of campus from Aundh to Hadapsar.
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Feasibility Check
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Business Model • Find flats on rent by help of brokers.
• Used the first advance for booking flats and furnishing.
• Shows furnished flats as a sample to convince students and parents.
• Uses his mom to convince the parents.
• Students are the brand ambassadors for upcoming new batch.
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Legal and Ethical Considerations
• Got permission from college to set up business.
• Set up a sole proprietorship and opened bank account for the company.
• He took an undertaking with 12 clauses .
• He didn’t cut off room space for a pinch of more money.
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Marketing Strategy• Communication Style.
• Promising less, delivering more!
• Getting IBS suggest students about Ganpati Facilities.
• His customers (students) are his brand ambassadors.
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How can the business grow
• Raise Investment or take home loan.
• Providing hostel facilities to other colleges in Pune.
• Entering corporate sector.
• Providing food facilities.
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Entrepreneurial Traits
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Risk Taking• Took a year’s drop.
• Contacted the college admin for starting the hostel business without any investment.
• There was no hostel sample to show to customers.
• Not sitting in the placements.
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Perseverance
•Continued studies after scoring low.
• Survived in the market when there was competition.
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Tolerance for ambiguity •Worked at BPO while studying.
• Student cum Entrepreneur.
• Intervened fights in the hostel.
• Going to railway station at 4am.
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Confidence
• Didn’t take up job because he was confident about his business.
• Started business in 15 days without any investment.
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Need for Achievement
• Topped in first year of MBA.
• Dedication to his work by attending late night calls and solving problems of the customers.
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Innovativeness • Put amenities like TV, fridge, washing machine, curtains etc.
• Recreational trip at his own cost.
• Student Mentoring.
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Justification • “I can take a lower-quality flat and earn a lot
more but I thought if customers are not satisfied, aage bat nahin banegi.”
• “My primary objective is to help outstation students get all the required facilities and
support. I am available almost 24x7 to help them.”
-Anurag Arora
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Holy Rava Masala
Eshwar Vikas & Sudeep Sabat(SRM Engineering College, Chennai)
DOSAMATIC
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Journey • Eshwar Vikas was born in Vayalpadu in Andhra Pradesh.
• Sudeep Sabat was born in Behrampur, Orissa.
• Both did Electrical Engineering, SRM Engineering College, Chennai.
• Started Mukunda Foods (Dosamatic) .
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Entrepreneurial process
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Opportunity Recognition And Idea
Generation•While in Delhi found out that a Dosa can be as expensive as
₹130.
• Could there be a machine that made hot, round, crisp, tasty dosas? The crazy idea struck up Eshwar.
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Feasibility Check
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Business Model • Welding and cutting is outsourced.
• Assembly is completely done in-house.
• Selling machines to restaurants and take away outlets.
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Build a team
• Initially they were 3 people working on the machine.
• 15 employees in a single year.
• 4 people sales team and all other in manufacturing.
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Marketing Strategy• Personally visiting restaurants for selling the machine.
• Created a website for selling the machine.
• Setting up service centers with ITI diploma-holders in different cities.
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How can the business grow
• Working on small size Dosa machine for house hold uses.
• Setting up more service centers across the country.
• Dreams that every house which has a microwave oven should have a dosa machine.
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Entrepreneurial Traits
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Risk Taking• Jumped on Coromandel Exp. to Bhubaneshwar without a reservation.
• Approached an officer at a mining company without a permission letter from college.
• Bunked the classes and gave proxy attendance.
• Not sitting in placement.
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Perseverance• Working on the automatic Dosa maker for more than 2 years.
• Tried hard to get information about mining in Orissa.
• Didn’t give up on failure of the demo of machine at the conference.
• Travelling for internship and workplace around 50kms away everyday after college hours.
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Tolerance for ambiguity • Being an Electrical Engineering students, did not know much about
machines.
• Worked in a situation with 14 hours of power and water cuts.
• Speaking about the machine even after its failing at the conference.
• Traveling very long distances without proper transportation facilities.
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Confidence• Didn’t sit in interview because they were confident about the
business.
• Worked with machines despite being from an Electrical Engineering background.
• Presented the machine for second time in Indian Angel Network conference.
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Need for Achievement
• Joined the E-cell as soon as they joined college.
• Dedication to work by travelling long distances late night.
• Talked to different shop keepers daily to know about parts of a machine.
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Innovativeness
Made world’s first table top Dosa making machine.
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Justification • “The dosa machine was a totally new concept,
so we had to keep imagining and doing it. Always changing and tweaking things.”
• “I was not a mechanical engineer or a designer. I did not know how to run a company but I had to do this somehow… no matter what, I had to
do it.”-Eshwar VikasSudeep Sabat
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Thank You!