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INTRODUCTION
ThisSpringboardResearchdocumentpresentsananalysisofkeytrendsintheAsiaPacific
ITmarketin2010,alongwithapreviewof thetoptrends thatSpringboardbelieveswill
shape the regional market in 2011. The analysis is based on Springboard Research’s
continuoustrackingofthemajortrendsanddevelopmentsintheAsiaPacificITmarkets.
This tracking includes substantial ongoing primary research conducted throughout the
year with CIOs and other IT and business decision makers, briefings with leading IT
vendors, and analysis of publicly available information on IT companies, countries,products,technologiesandservicesintheregion.
2010PREDICTIONS:AREPORTCARD
Beforeweprovideourkeypredictionsfor2011,accountabilityisservedbylookingbackto
evaluatehowweperformedwith ourpredictions for2010. Springboard predicted key
market trends in our 2010 Asia Pacific IT Market Predictions document, published in
December2009.
Table1presentsareportcardofhowwebelievewefaredinourpredictions.Plussigns(+)
representpredictionswebelieveprovedthemselvestobeaccurate,equalsigns(=)reflect
predictions that were neither fully right or wrong and negative signs (‐) represent
predictionsthatwebelievedidnotprovetobeaccurate.
Overall,marketconditionsandtrendsmatchedourexpectationsin2010relativelyclosely.
One areathat did not develop asquickly aswe predicted last yearwas the growth of
desktop virtualization. Although gains were made andmore organizations tilted their
clientstrategies towardvirtualization,most organizations didnot considerthe business
ASIAPACIFICITMARKET
PREDICTIONS2011
TheTimesTheyArea‐Changin’
Authors:SpringboardAnalystTeam
Date:
December15,2010
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casecompellingenoughtoprioritizethisareaforinvestmentin2010.Forthemostpart,however,ourpredictionshelduprelativelywellastheyearunfolded.
Table1:2010Predictions:HitsandMisses
WhatWePredictedfor2010 HowWeFared
Analytics,andtheEvolutionTowards'IntelligentSolutions'more
Broadly,EmergesasaKeyDriverofNewBusinessValue +TheConvergenceofComputingPlatformsAccelerates +CloudComputingMomentumIncreasesDramatically +VirtualizationPlaysanIncreasinglyCriticalRoleontheDesktop ‐MobileDevicesandApplicationsAreCrucialforOvercomingthe
DigitalDivideinEmergingMarkets +CollaborationContinuestoShineasOrganizationsLeverage
InitiativesPutinPlaceDuringtheEconomicCrisis +AWaveofInnovativeNewPaymentTechnologiesEmerge +OnlineDeveloperPlatformsandCommunitiesAretheNew
EcosystemBattleground&EpicenterofApplicationInnovation +
SocialNetworkingBecomesasAccessibleandCommercializedas
theInternetItself +ITAbstractionForcesCIOstoChangeorFallbytheWayside =
Source:SpringboardResearch,December2010
2010ASIAMARKETAWARDS
Aswereviewedourpredictionsfor2011,ouranalystsalsoassignedawardsforthekey
dynamicsintheAsianITindustrytheydeemedmostnoteworthy.Resultsarehighlighted
inTable2below,followedbybackgroundoneachselectionwemade.
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Table2:2010MarketAwards
Award 2010
ITBuzzwordoftheYear PrivateClouds
ITTrendoftheYear Everything‐as‐a‐Service
AsianITCompanyoftheYear NTTData
AcquisitionoftheYear IBM/Netezza
Source:SpringboardResearch,December2010
PrivateClouds–ITBuzzwordoftheYear
Privatecloudsemergedin2010astheleadingindustrybuzzword.Infrastructurevendors
promoted private clouds as ameans to steer cloud investments toward their existing
offerings.Somepure‐playSaaSvendors,ontheotherhand,havetriedtosuggestthat
privatecloudsare“falseclouds”andsomeindustryleadershavegoneasfarasreferring
topubliccloudsas “sacredthings”. At theheartof thedistinction isa battlebetween
industryplayersfordominantmarket(andmarketing)positions.Unfortunatelytheshort
term impact of this debate has been an increase in the amount of confusion and
uncertaintyamongITdecisionmakers.Thereislittledoubtthatbothprivateandpublic
cloudswillcoexistforalongtime,asoutlinedinourpredictionsbelow.
Everything‐as‐a‐Service–ITTrendoftheYear
Ascloudcomputingcontinuedtogainmarketprominence,everythingisincreasinglybeing
packagedasaservicetodrivedownCAPEXinfavorofmorevariableOPEX.Vendorshave
revampedtheirofferingstopackageandpositionthem“as‐a‐service”.Thismovehasbeen
drivenacrosstheindustry:storage‐as‐a‐service,testing‐as‐a‐service,security‐as‐a‐service,
businessintelligence‐as‐a‐service,softwarelifecycle‐as‐a‐serviceandsoon.Perhapstooeasilydismissed as a cheapmarketing ploy, this dynamicis really a reflection of client
demands for far greater flexibility, predictability and time‐to‐marketwhen investing in
informationtechnology.
NTTData–AsianITCompanyoftheYear
In2010,NTTDataembarkedonanaggressiveexpansionprogramoutsideofJapanand
into Asia Pacific. This expansion is reflected by a number acquisitions during 2010
including Shanghai Synergy Software, (a China‐based system integrator focusing on
financialcustomers);FirstApex,(aSingapore‐basedITsolutionproviderfortheinsuranceindustry); and Business Formula SdnBhd, (a Malaysia‐based SAP consulting firm). Its
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parent company, NTT madeone ofthe industry’s largest investmentsin 2010when itacquiredDimensionDataforUS$3.2billionincash,whichcapturedhighattentionamong
theinternationalmediaastheindustry’slargestinvestmentmadeinAfricabyaJapanese
company.Inadditiontoacquisitions,NTTDataestablishedajointvendor,YuchengLian
Rong Data Technologies Limited with Yucheng Technologies to expand IT services
targetingthefinancialindustryinChina.
NTTDatahaswonmilestoneprojectsinChinainthepast,suchasanationalautomated
payment system, the postal saving systems, an intelligent building system of Shanghai
Metal Exchange, and the first IC card system in Beijing. The company is a deserving
winnerof thisyear’s award,but itsintegrationof itsacquiredcompanies andability to
successfullymarketitselfoutsideofJapanwillgreatlyimpactthedegreetowhichtheNTT
groupisabletobuildasuccessfulbusinessandbrandoutsideoftheJapanesemarket.
IBM/Netezza–AcquisitionoftheYear
Itwasmoredifficultthisyeartoselecttheacquisitionoftheyearthaninpreviousyear‐
ends.Aftersomeinternalreviewanddebate,weselectedIBM/Netezzaastheacquisition
oftheyearnotbecauseitwasthelargest,butbecausewebelieveitbestepitomizessome
ofthe keytrendsshaping themarketaswe look ahead: theconvergenceof hardware,
softwareandservicesintosingledevicesorappliances;smartcomputingandtheneedto
bringanalyticsoutoftheboardroomexclusivelyandintothehandsofdecision‐makersin
thefield.
2011:TOPPREDICTIONS
Thetop10trendsthatwebelievewillshapeenterpriseITintheAsiaPacificregionin2011
areoutlinedbelow.
#1)CloudComputing–FromSilverBullettoJustAnotherSourcingOption
Throughout2011,thecloud‐relatedhypeof2009andmostof2010willsteadilygiveway
toamoresober,andrealisticunderstandingoftherelevanceandapplicabilityofcloud
computing among CIOs andother senior ITdecision‐makers. Springboard Research has
long argued that atits core,cloud computing isnothingmore than a sourcingoption.
Moretothepoint,itisoneofmanyvalidsourcingoptionsITorganizationsmustconsider
alongside traditional approaches, including both on‐premise deployments as well as
hostedsolutions.Farfromexpectingcloudcomputingtoreplaceallotherapproachesto
applicationdeployment/servicedelivery,ITdecisionmakersmustdeterminetheoptimal
sourcingoptionforvariousservicesbasedoncriteriaincludingusagescenario,scalability
requirements,ITskillsavailability,andtypesofworkloadsbeingenabled.
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Thedebateoverpublicversusprivateversushybridapproacheshasledtofurthercloud‐relatedmarketconfusionoverthepast12months.Ironically,however,through2011this
debatewillactuallyservetohelporganizationsbetterunderstandandthereforeposition
cloud‐based approaches relative to existing IT initiatives. As IT (and many business)
decisionmakerseducatethemselvesonthedistinctionbetweeninternalversusexternal
service deployments, and between dedicated and shared access, they will better
understandhowthevariouscloudapproachescomparewithother,existingapproaches
within their organizations. Over the next 12 months, we expect cloud computing to
increasingly be considered alongside (and often compared to) other, related sourcing
approaches,includingthoseofferedbymoretraditionaloutsourcingvendorsandhosted
serviceproviders.
In terms of overall spending, the public cloud market in AP remains dominated by
software as a service (SaaS) solutions. SaaS demandwill remain strong, particularly in
scenarioswhereconnectivityisrequired(email,webconferencing)orlimitedexistingon‐
premiseinvestmentsexist(CRM). However,weexpectinfrastructureas a service(IaaS)
offerings from bothcloud providers (e.g.,AWS, Rackspace) aswell asmoretraditional
telcoproviders(e.g.,Singtel,Telstra)togrowrapidly.Forscenarioslikeappdev/testand
sourcingofexcesscomputingcapacity,cloudcomputingistypicallyfarmoreflexibleand
costeffectivethantraditionalsourcingoptions.
For CIOs and IT decision makers, cloud related security concerns will subside slowly
throughout2011astheapproachismorefullyunderstood.Instead,concernswillcenter
around interoperability and integration of systems, data and processes likely to be
accessedacrossmultipleinternalandexternaldeploymentscenarios.
#2) Demand for Mobile Reporting Services Transforms “Business
Intelligence”
Previously bundled as “Business Intelligence” (BI), reporting andanalytics will begin to
bifurcatein 2011,largelyasa resultof anincreaseddemandfromend‐usersformobile
reporting services.With a strong initialfocuson role‐based reportdelivery, lightweight
navigation, simple drilldown and basic user‐driven interactivity, mobility will begin to
moveBIoutofITandintothehands(literally)ofbusinessdecisionmakers.BIvendorswill
initially differentiate their offerings on ‘pre‐packaged’ mobile reporting solutions.
However,organizationswillquicklydiscoverthatusersrequiremorecontextuallyrelevant
reporting and analytics, including more social, collaborative and geo‐location driven
reporting.Thiswillprovide vendorsan opportunity toseparateoutBI functionality into
various ‘layers’, including specific products optimized for particular mobile platforms.
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Customizablereportgenerationatthemobiledeviceforexample,willbeakeyfeatureorend‐userrequirement.
This will have a significant architectural impact for the majority of enterprise IT
organizationsthatspansapplicationdelivery,applicationlifecyclemanagement,security,
dataintegration,datawarehousingandtelcoservicesamongstothers.Whileitwilldrive
confusion and consternation within IT, the majority of larger organizations will
nonetheless be forced to support ever‐increasing levels of reporting and analytic
complexityatthemobile device level –primarily asa resultofdemand from themost
seniorofbusinessusers.
Collaborativeanalyticswillalsobegin toemergein2011butwillfailtogainwidespread
acceptancethrough2015.Collaborativeanalyticsdescribestheprocessofusersengaged
inacollaborativeanditerativegoalseekingapproachtoproblemsolving.Itisameshof
reporting, analytics, workflow and collaboration services that aids knowledge workers’
decisionproductivity.AnearlyexampleisIBM’sinclusionofLotusConnectionsinCognos
10. Increasingly, collaborative analytics will be tied to mobile devices and remote
workforces, though not exclusively. Collaborative analytics will further evolve beyond
2015andbecomeentrenchedaspartofthebusinessintelligencesolutionportfolio.
Onthedesktop,dynamicreportingcapabilitieswillalsobeincreasinglyembeddedintoa
wider range ofapplications, includingnontransactional environmentssuchasintranets
andcontent‐richportals.As reportingbecomesmore contextuallyaware (and therefore
more valuable andrelevant)evenhigherend‐user expectationsand demandsfor richer
functionalityandgreatermobilitywillalsobegintoaffectcurrentreportingandanalytics
strategies.
#3)ManagedServicesProvidersInnovatetoDriveAddedValue
Oneofthemostimportantmilestonesin2011willbetheexpansionofmanagedservices
beyondbasicinfrastructuremanagementtoincludemoreapplication‐relatedservices.Asmoreorganizationsseektoreapthebenefitsofabetterintegratedapproachtomanaged
services, there will be a clear move towards application outsourcing that combines
infrastructureandapplicationmanagementtoyieldbetterapplicationperformanceata
lowercost.Asthistrendcontinuestogainstrength,thelinesbetweenSaaSandmanaged
serviceswillincreasinglyblur.
Managed services providers (MSPs) will be forced to innovatewith new business and
delivery models based on reliable, standardized and scalable platforms and develop
specificSLAsforthemanagementoftheseextendedenvironments.Wewillseemorerisk
andrewarddealswithtighterSLAsandclientsthatarenotafraidtoenforcethecontract’s
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penalty clauses. IT automation and “non‐linearity” will fuel efficiency, productivityandhighermarginsforMSPs. Serviceproviderswill continueto adopt integratedandopen
platforms for remote monitoring and management of both infrastructure and
applications.
Managedserviceswillcontinuetobeinfluencedbycloudcomputingthroughout2011.We
expect to see further consolidation and commoditization of ITmanaged services with
services like monitoring, tracking, patching, and performance reporting increasingly
delivered via cloud. As these dynamics take hold, traditional ITmanaged services will
morphtowardthecloudandwewillseeanewsetofmarketconditions.
Therewillbeamorenotedshiftfromcostarbitrageto“next‐gencostoptimization”.In
the new environment, CIOs will ask for more performance optimization, integrated
management andproductivity improvements insteadof simply “cost savings”. Thiswill
againrequireapivotalchangeinthewaycurrentservicesarebeingdeliveredbyservice
providersandinthewayclientsinteractwithandmanagetheirserviceproviders.
#4)HTML5Boosts anApplication‐CentricWebAcrossaWideRangeof
Devices
HTML5,thenextmajorrevisionoftheHTMLstandardexpectedtobeformallyratifiedbylate2011,willgaingreaterattentionthroughouttheyearwithitsabilitytosupportvideo
playback,draganddropusercontrol,inlinedocumentediting,client‐sidedatastorageand
moreinteractivewebformcapabilities.HTML5willenableafurthersignificantleapfrom
beingdocumentcentrictobecomingmoreapplicationcentricandwillenableanewwave
ofmobileapplicationstobedeliveredtoawiderangeofdevices.
Application server technology has previously enabled static HTML documents to be
renderedas rich,dynamicweb based content. However, additionalproprietaryplug‐in
technologies such as Adobe Flash/Air and Microsoft Silverlight were also required to
augmentbasicHTMLcontenttoprovidehighlyinteractiveandvisuallyappealing,richuser
interfaces. HTML5 will enable richeruserinterfacesand greaterinteractivity across a
muchwiderrangeofclientdevices–includingmobiles.Thiswilleventuallylessenthegap
betweenmoreproprietarymobileplatforms(suchasApple’siPhoneandiPad)andmore
openplatformssuchasGoogle’sAndroidOS‐baseddevices.
AlthoughHTML5isyettobefinalizedasaformalW3Cstandard,manycurrentbrowsers,
includingmobilewebbrowsers,doalreadysupportthemajorityofelementsintheHTML
5 standard. In additionto other functional enhancements, the cross‐device capabilities
(i.e.,renderingcontentmoreeasilyonbothmobileand desktopdevices)will also bea
strongdriverthatwillencouragegreateradoption.
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Regardless, HTML 5 will not completely replace existing rich internet applicationdevelopmentenvironmentssuchasAdobeFlash/AIRandMicrosoftSilverlight.Thesewill
maintain a strong developerbasedue to their integrated authoring environments and
additional capabilities, such as content protection, in‐built (and very robust/efficient)
videodelivery,andasimprovedSDKstotheseenvironmentsbecomemoreuser‐friendly
andpowerful.
Webelievethattowardstheendof2011therewillbeconsiderabledevelopersupportfor
HTML 5, particularly where complex user interactivity and very dynamic content
generationrequirementsexistacrossbothdesktopandmobileenvironments(e.g.,highly
collaborativeandcontent‐richwebsites).Manyoftheserequirementswillperfectlysuit
major publicly accessible web sites (e.g. social media). However, it will also enable
independent software developers to augment and extend existing web enabled
applicationswithintheenterprisetogreatlyenhancefunctionalityandusability,including
offlineuseofwebapplications.Thirdpartydevelopersofenterprisesoftwarewillalsosee
HTML 5asanattractivewayofencouragingusers toupgradeto later versions oftheir
softwarewithouthavingtorelyonproprietarytechnologiestoachievesignificantusability
improvements.
#5) IT Distribution Channel Partners Accelerate the Evolution of their
BusinessModels
Distributionchannelpartnersare in a particularly vulnerable position as the ITmarket
moves quickly toward cloud computing. The days of surviving on business models
dependentondistributinggeneralizedITproductswithrazor‐thinmarginsandlivingday‐
to‐dayoncashturnssupportedbyvendor‐providedcreditarequicklycomingtoaclose.
To make matters worse, the traditional large‐scale SI deals that supported channel
partners for years are increasingly disappearing or are being won and delivered by
vendorsdirectly.In2011,regionalsystemintegrators(SIs),value‐addedresellers(VARs)
and distributors will be forced to better develop specialties by vertical industry andbusiness solution to deliver the customervalue required to survive in a cloud‐enabled
market. Alreadybeing pushed by their vendor suppliers to invest in skillsaround high
growthsolutions,channelpartnerswillneedtoelevatetheircustomerintimacyandability
todeliverclearbusinessvalue.
SpringboardResearchbelievesthatchannelpartnerswillcontinuetoplayanimportant–
butnotadominant–roleinhelpingcustomersprocureSaaSandcloudbasedsolutions.A
recent Springboard survey revealed that 45% of Asian organizations believe channel
partners are helpful when buying cloud computing services/solutions and 23% of
respondentsprocuredtheirSaaSsolutionthroughachannelpartnerin2010.Thistrendis
likelytomoveupwardsinthecomingyearsasacloudchannelfurtherdevelopsandSaaS
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vendorsreachaceilingonhowmuchtheirdirectsalesforcesandthewebcanachieve.Areaswheredistributionchannelpartnerswillplayanimportantcloudroleareoutlined
below:
• Advisors and Integrators: Local partnerswith intimate customer relationships will
needtoplaytheroleofanintegratorbetweenexistingplatformsatcustomersites
andnewercloudofferings.InarecentSpringboardstudy40%ofSaaSusersintegrated
theirSaaSapplicationwithanotheron‐demandoron‐premiseapplication.Inahybrid
model, customerswhohavemadesubstantial investments inexisting ITassetswill
requireintegrationworkwhenacloud‐basedapplicationisadded.
• Customization: ArecentSpringboardResearchsurveyfoundthat51%ofSaaSusersin
2010 customized their on‐demand application in some way, which provides a
considerableopportunityfor channelpartners familiarwith localmarketconditions
andregulatoryrequirements.
• Training: Partners can also play a role in training the end customers on how to
optimallyusethevariouscloudbasedapplications. Springboardrecentlyfoundthat
31% of respondents currently believe cloud computing is more complex than
deployingandmanagingin‐houseinfrastructure,data,andapplications.
#6) Telcos Embrace the Cloud but Are Forced to Prove Their Customer
Orientation
In2011,Telecommunicationscompanies(telcos)ofallsizes,andinmanyAsiancountries,
willformallyembracecloudcomputingasanofferingtargetedatenterpriseIT.However,
SpringboardResearchbelievesthatnotalltelcoswillbeasequallycommitted–orcapable
–of delivering the full range of cloud services demandedby customers. Infrastructure
hostingwillbetargetedatlargerenterpriseclientswithSaaSofferingstargetedatsmall‐
to‐medium sized business (SMB) customers during 2011. However, cloud “pure‐play”
vendorswillalsocontinuetogrowandbeattractive,oftenbypartneringwithtelcosto
providemorecomplete and packaged solutions (e.g., offsitebackup andmore flexible
capacityandperformanceoptions).
Comparedtocloudcomputing“pure‐plays”,telcoshaveasignificantadvantagebecause
theyhaveexistingrelationshipswithasubstantialcustomerbase.Evenasmallpercentage
of existing telco customers adopting cloud‐based value added services would be
significantcompared to themarketingmomentum(and investments) requiredby start‐
ups.
Thegoalforanycloudserviceproviderduring2011however,willbetoproveassumptionsabout exploiting efficiencies, cost advantages and the ability to productize for amass
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marketonacosteffectivebasis.Thesearegenerallykeydifferentiatorsfortelcosofferingcloud‐basedservicesversusmoretraditionalITplayers,includingenterpriseapplications
vendors, infrastructure vendors and more traditional hosted service providers.
Nonetheless, telcos are significantly constrained by their own marketing vision, their
abilityto communicate that visionandthe abilityto executeon itasamatterofdaily
businessoperations.2011willbethetimetheseassumptionsaretestedinreality.
Given the key characteristicsof the cloud (network‐based access, usage‐based pricing,
leveraging of shared resources, automated provisioning), telcos would appear to be
extremelywell‐positioned tobenefit from themassivemarketopportunities that cloud
computingwilllikelyprovide.However,significantchallengesandbarriersstillexistthat
will be difficult, even for the larger telcos, to overcome. 2011 will test telco’s own
infrastructureandsupportserviceswithresponsivenesstocustomerrequests/issues,the
ability to adequately address ‘unique’ scenarios or requirements that fall outside their
standard offerings and an overall ability to recognize and respond to the changing
demandsofsmallandmediumsizedbusinessesinatimelymanner.
SpringboardResearchbelievesthat2011willseetelcosincreasinglyprovidingcloudbased
services – whether based on infrastructure or applications – but by2012‐2013 only a
limitedrangeofserviceswillultimatelybeoffered.Thiswillbringsomemarketinstability
withenterprisecustomersunclearandunconvincedonwhichserviceswillbemaintained
long term. Organizations should therefore carefully assess their risk when short‐listing
telco providers – whether small or large – for sourcing cloud‐based solutions and/or
services.
#7)Real‐timeCODEEmerges:ContentManagementMeetsCollaboration
Driven by recent trials andexperiences by individuals and small workgroups, real‐time
collaborative document editing (CODE) will begin to gain broader attention in the
enterprisemarketduring2011.Themostwidelyknownexampleofreal‐timeCODEtoday
isGoogleDocs.Thisserviceallowsmultipleuserstocollaborativelyeditalivedocumentin
real time.MajorcommercialsoftwarevendorssuchasMicrosoftandIBMhavealsohad
similarsolutionsindevelopmentforsomeyearsnow.However,thesevendorshaveyetto
commercialize their offerings based on perceived market demand and they are not
expectedtobeableto generatethesamelevelof interestandenthusiasmasGoogleat
thispoint.Anumberofsmallernichevendorsalsoexisttodaythoughtheseareexpected
toeitherbeacquiredorwilldisappearvianaturalattrition.
WhileCODEisunlikelytogo“mainstream”in2011,thebenefitsofreal‐timecollaborative
online documenteditingare significant. Just as instantmessaging reduced email‐based
collaboration“cycle” times overrecent years, document centricprocesses that require
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multiple participants to edit and/or approve documents will also benefit significantly.Typicalapplicationsin theenterprisewillincludeincidentreporting,proposals,tenders,
approvals,submissions,projectplanningandcasemanagement(amongstothers).Driven
bythe substantialpotentialefficiencies andadvantagesof CODE,SpringboardResearch
expectstoseetheenterprisesformallyevaluatetheimpacttotheirbusinesses.Immediate
benefits include enhanced/multi‐dimensional version control, reduced document data
volumes,improveddocumenttemplatemanagement,superiorcontentintegrationandof
course,reducedcollaborativecycletimes.
ThoughitisunlikelyGooglewillemergeasaseriousenterprisesoftwarevendorwithinthe
next12‐18months,SpringboardResearchdoesexpectto seeamuchgreaterinterestin
(andgradualtakeup of)CODEsolutionsover thecomingdecadewith2011servingasa
transitionpoint.
#8) Information Security Becomes a Key Enterprise Priority and Sparks
ClientVirtualization
Wikileakshasdemonstratedthedamagethatcanbecausedwheninformationassetsare
notproperlyprotected.WhenrumorssurfacedinlateNovemberthatWikileakswould
releaseconfidential informationaboutBank ofAmerica, thecompany’ssharesdropped
3%. The risks to organizations when unprotected information is released can include
reputationdamage,competitive lossesandeven criminal charges,which is coming into
greater focus with every new leaked document. In 2011, governments and large
enterpriseswillinvestfarmoreintechnologies,servicesandbusinessprocessestoprotect
theirmostsensitiveinformationassets.
Improvedinformationsecuritywillbumpupagainst–andbechallengedby–anumberof
thestrongesttrendsdrivingtheITindustryin2011:
• Providing Analytics forMobileWorkers: As previously noted, growing numbers of
organizations will extend analytics content outside of boardrooms to a broader
audience of decision‐makers, which will place a greater premium on effective
informationsecurity.
• Pervasive Network Access: Growing numbers of users and devices accessing the
networkanditsassetswillraisethebarfororganizationsseekingbetterinformation
security.
• New SocialMedia:As companies and employees increasingly embracenew social
mediachannelssuchasfacebookandtwitter,theriskofthewronginformationbeing
releasedvirallyincrease.
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Webelievethatwhenorganizationsevaluatehowbesttoimproveinformationsecurity,many will embark on strategies to fundamentally modernize their entire infrastructure
managementstrategies.Oneofthekeybenefactorsofthesereviewsislikelytobeclient
virtualization.Althoughapurecostevaluationmaynotprovidetheimpetusrequiredfor
mainstreamadoption,informationsecurityreviewsmaybethetippingpoint.
#9)ConvergedInfrastructureStacksChallengeGeneral‐PurposeIT
Forthepast30years,successandgrowthintheITindustryhasbeendrivenbygeneral
purpose hardwareand software components integrated together by vendors, business
partnersandend‐usersforausers’particularneeds.Thismodelofcomputinghasserved
the industry exceptionally well and has brought IT tomillions of new businesses and
consumersoverthepastseveraldecades.Likeprecedingindustrychanges,thisindustry
frameworkwillremainandcontinuetodriveamajorityofthemarketforyearstocome.
However,integratedstacksofhardware,softwareandservicesindevicesandappliances
willcontinue togainprominenceandchallengethetraditionalindustrymodelin2011–
eveninthefaceoftheemergenceofcloudcomputing.
InalmosteverysegmentoftheITindustry,specializedconvergedinfrastructuresolutions
aremushrooming.ThebestexampleisperhapsAppleanditsintegrationofahardware,
software,serviceandcontentbundledintoproductsliketheiPhone.However,examplesarebecomingincreasinglycommonintheenterprisemarketaswellwithsolutionssuchas
Cisco’sUCS,Oracle’sExadata,IBMappliances,Netezzaandgraphicschipsbeingusedfor
compute‐specific applications to accelerateperformance. In2011, vendorswill heavily
promote “vertically integrated” stacks as ameans of differentiation and in attempt to
addresstherequirementforsimplificationofthetechnologyenvironment.
#10)TheConsumerizationofITDrivesMajorChangesinUsagePatterns
andExpectations
Rapidgrowthin theusageofmobiledevices, (e.g.,smartphones,iPads,etc.) combinedwithanexplosioninsocialcomputing(e.g.,Facebook,Twitter,etc.)hasalreadyimpacted
thewayend‐usersviewIT.Overthenext12months,thisongoingconsumerizationofIT
willhaveincreasinglydramaticimpactsonthewaysinwhichend‐usersaccessenterprise
applicationsanddata.Whileemployeescontinuetoaccesssensitiveapplicationsanddata
from secured, corporate networks, they areincreasingly usingweb‐based offerings and
mobilitydevicesforbothworkandpersonalreasons.Thisrepresentsgrowingcomplexity
forITteamsthatarealreadywrestlingwiththeneedtoembracenewtechnologies–but
struggling tomaintainmanagement and control over older ones. CIOs will face ever‐
increasingpressure toallowmore consumer/personaldevices intocorporatenetworks,
managetheinfluxofsocialcomputinghabitsoftheiremployeesandhandletheincreasing
mobilesecurityissuestheypresent.
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WhileCIOscontinuetograpplewiththissituation,notallorganizationsareembracingthemobile device route. Many in the Asia Pacific region will continue to operate in a
traditional, internally focused IT environmentand leave itsemployees with littleor no
choiceabouthowtheyaccesstheirinformationintheworkplace.However,Springboard
ResearchbelievesitwillbeagrowingchallengetofunctioneffectivelywithtraditionalIT
systems and policies. IT teamswill be forced to embrace the more consumer‐friendly
computinghabitsandenvironments.
With a variety of form‐factors existing in the marketplace, there is a critical need for
applicationstobeofferedinaplatform‐and‐device‐agnosticmanner(e.g.,standarduser
images) that provides users with a seamless experience across various form factors.
However, IT organisations must avoid the temptation to support mobile access by
developing even more complex, multi‐layered applications. Instead, IT organizations
shouldusethisopportunitytoembracethebasicinternetstandardstheyhavelikelybeen
trying tostandardizeon forthe past decade(i.e.,standardsbasedHTMLoverHTPPon
SSL).Throughout2011,itisthisabilitytoavoidover‐complicatingthemobileapplication
environmentthatwillseparateleadersfromfollowers.
CONCLUSION
Astheworldcontinuestorecoverfromtheglobalfinancialcrisisin2011,theITindustry
willundergofundamentalshiftsintechnologyadoptionandusage.Acriticaldriverbehind
thesechangeswillbecloudcomputing,whichwillmovefurtheralongitstransitionfrom
hypetospecificimplementationsandorganizationslookingtotakedefinitivestepsalong
clearer and better understood multi‐year adoption roadmaps. Other driving forces
pushingindustrychangewillbemobility,analytics,ITdemocratization,ITabstractionand
convergence.Thedegreeofchangeandevolutionshapingthemarketin2011willplacea
greater premium on agility and rethinking old assumptions and computing models.
Winnersandloserswillbeseparatedbyanabilitytoquicklyidentifytheshiftsunderway,
tosee(andaccept)thingsindifferentwaysandmobilizetheirorganizationsorteamsto
respondasquicklyandeffectivelyaspossible.
8/7/2019 Asia Pacific IT Market Predictions 2011[1]
http://slidepdf.com/reader/full/asia-pacific-it-market-predictions-20111 14/14
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