Transcript
Page 1: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Jon Ferrara Founder & CEO

Nimble.com Twitter:

@Jon_Ferrara

Atlanta Tribune Technology for Business TNT (Tips 'N Tricks) Webinar Series - Hosted by Brent Leary

Social Selling TNT with Jon Ferrara

Brent Leary CRM Essentials Atlanta Tribune

Twitter: @BrentLear

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Page 2: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Social Relationships Made Easy™

@Jon_Ferrara | CEO Nimble, Inc.

Your Personal Brand & Professional Network Social Selling by Nurturing

Page 3: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara
Page 4: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Professional Networking

Page 5: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

People walls say who they are

Page 6: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara
Page 7: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara
Page 8: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara
Page 9: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara
Page 10: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara
Page 11: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara
Page 12: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara
Page 13: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara
Page 14: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Customer Engagement

Page 15: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

•  Be Honest, Authentic & Relevant

•  Don’t Yell about your Great Products

•  Teach me How to Be Great

•  Listen before proposing a solution

•  Know Me, My Company & My

Competitors

•  Listen before proposing a solution

Customer 2.0 Expectations

Page 16: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara
Page 17: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Managing the Customer Lifecycle

Sales

Old Customer Journey Models are changing

Page 18: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

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Is the New Funnel a LifeCycle Loop?

Creating Mutually Beneficial Relationships

Page 19: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

The 5 E’s of Social Business

•  Educate with Content

•  Enchant by being

Relevant

•  Engage with Authenticity

•  Embrace with Intent

•  Empower Your Customers

Page 20: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara
Page 21: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Day Timer

Page 22: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

While You Were Out

Page 23: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Sales Forecast

Page 24: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara
Page 25: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

The Roots of SFA/CRM

•  Company Founded on $5,000

•  Zero funding - Bank, VC, Seed, Angel

•  No Marketing Dept. for 1st Five Years

•  #1 Rated Product for 10 Years

•  2 Million Users Worldwide

•  5,000 VARS

•  500+ Third Party Apps

•  Pioneered Relationship Management

Page 26: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara
Page 27: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Swimming the Social River

Page 28: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara
Page 29: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Our contacts, communications

and activities

are scattered all over the place

Page 30: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

CRM Systems

Page 31: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara
Page 32: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

The Problem with CRM

•  Metrics for Management!

•  Value geared towards reporting for Sales Mgr.

•  Little Value to Sales Reps

•  Have to force Reps to use

•  Tons of Manuel Data Entry

We see a strong need to move beyond account-driven paradigm where customers are merely numbers and engagement is lacking.

*Transactional *Stale *Analytical *Un-Social *Manual

Page 33: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

The Problem with Contact Managers

*No Context

*No History

*No Social

*No Activities

*No Schedule

We see a strong need to move beyond flat, 2-D contacts where you must do all the work to make them usable.

*Manual *Stale *Unintelligent

Page 34: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Nimble is The Simple, Smart Relationship Manager

That Helps You Convert Conversations into Customers

Nurturing Business Relationships Has Never Been Easier

Page 35: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Simple, Smart Relationship Management

Put all your Nimble contacts in your pocket. On the go,

Page 36: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Intelligently Engage Key Contacts

Nimble Listens to your Signals to find Leads

Page 37: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Today: All your data. Automatically.

Before: Some data. Manually.

Page 38: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Take Nimble Insights with You

Put all your Nimble contacts in your pocket. On the go.

Page 39: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Take Nimble Insights with You

Put all your Nimble contacts in your pocket. On the go.

Page 40: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara
Page 41: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Building Your Brand •  Be Relevant

•  Be Authentic

•  Be Personal

•  Support Others

•  Pay it Forward

•  Content Attracts

•  Sustainable Community

Page 42: Atlanta Tribune August 2014 Webinar - Social Selling with Nimble's Jon Ferrara

Social Relationships Made Easy™

@Jon_Ferrara - CEO & Founder - Nimble, Inc.


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