Jon Ferrara Founder & CEO
Nimble.com Twitter:
@Jon_Ferrara
Atlanta Tribune Technology for Business TNT (Tips 'N Tricks) Webinar Series - Hosted by Brent Leary
Social Selling TNT with Jon Ferrara
Brent Leary CRM Essentials Atlanta Tribune
Twitter: @BrentLear
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Social Relationships Made Easy™
@Jon_Ferrara | CEO Nimble, Inc.
Your Personal Brand & Professional Network Social Selling by Nurturing
Professional Networking
People walls say who they are
Customer Engagement
• Be Honest, Authentic & Relevant
• Don’t Yell about your Great Products
• Teach me How to Be Great
• Listen before proposing a solution
• Know Me, My Company & My
Competitors
• Listen before proposing a solution
Customer 2.0 Expectations
Managing the Customer Lifecycle
Sales
Old Customer Journey Models are changing
43
Is the New Funnel a LifeCycle Loop?
Creating Mutually Beneficial Relationships
The 5 E’s of Social Business
• Educate with Content
• Enchant by being
Relevant
• Engage with Authenticity
• Embrace with Intent
• Empower Your Customers
Day Timer
While You Were Out
Sales Forecast
The Roots of SFA/CRM
• Company Founded on $5,000
• Zero funding - Bank, VC, Seed, Angel
• No Marketing Dept. for 1st Five Years
• #1 Rated Product for 10 Years
• 2 Million Users Worldwide
• 5,000 VARS
• 500+ Third Party Apps
• Pioneered Relationship Management
Swimming the Social River
Our contacts, communications
and activities
are scattered all over the place
CRM Systems
The Problem with CRM
• Metrics for Management!
• Value geared towards reporting for Sales Mgr.
• Little Value to Sales Reps
• Have to force Reps to use
• Tons of Manuel Data Entry
We see a strong need to move beyond account-driven paradigm where customers are merely numbers and engagement is lacking.
*Transactional *Stale *Analytical *Un-Social *Manual
The Problem with Contact Managers
*No Context
*No History
*No Social
*No Activities
*No Schedule
We see a strong need to move beyond flat, 2-D contacts where you must do all the work to make them usable.
*Manual *Stale *Unintelligent
Nimble is The Simple, Smart Relationship Manager
That Helps You Convert Conversations into Customers
Nurturing Business Relationships Has Never Been Easier
Simple, Smart Relationship Management
Put all your Nimble contacts in your pocket. On the go,
Intelligently Engage Key Contacts
Nimble Listens to your Signals to find Leads
Today: All your data. Automatically.
Before: Some data. Manually.
Take Nimble Insights with You
Put all your Nimble contacts in your pocket. On the go.
Take Nimble Insights with You
Put all your Nimble contacts in your pocket. On the go.
Building Your Brand • Be Relevant
• Be Authentic
• Be Personal
• Support Others
• Pay it Forward
• Content Attracts
• Sustainable Community
Social Relationships Made Easy™
@Jon_Ferrara - CEO & Founder - Nimble, Inc.
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