Attivita’ della Camera di Commercio
verso gli associati
Il Caso Indesit
Katowice, 9th April 2014Alessandro Menghi
(Consumer Services Manager)
AGENDA
1. The Company
2. New Project (overall, benchmark)
3. Implementation
4. First Feedback
5. Conclusions
INDESIT COMPANY (IN A NUTSHELL)
Founded in 1975
Listed in Milan Stock Exchange in 1987
16,000 employees
Production Facilities in Poland, Russia, Turkey, Italy, UK
Commercial Subsidiaries in 24 countries
Market Leader in UK, Italy, Russia (among biggest)
3 brands: Indesit, Hotpoint, Scholtes
INDESIT COMPANY (POLAND)
Commercial Office since 1992
3 production sites: cooking (Lodz), cooling (Lodz), laundry (Radomsko)
Over 3,000 employees
President of Board is Fabio Pommella
Operate with 2 brands: Indesit, Hotpoint
AGENDA
1. The Company
2. New Project (overall, benchmark)
3. Implementation
4. First Feedback
5. Conclusions
NEW PROJECT (OVERALL)
January - February 2014 …
Create Value for the CCIIP members
Indesit Company produce domestic appliances
Domestic appliances are in every house
Can Indesit create a special proposition for CCIIP members ?
NEW PROJECT (OVERALL)
Direct Sales (Product + Service)
Employees Members of Chambers of Commerce
To be seen as „Benefit Employee System”
EUROPEAN BENCHMARK
PanEuropean Project
Started in Italy (like CRAL)
CompaniesMembers
Extend to 3 big markets (Russia, France, Poland)
EUROPEAN BENCHMARK (RUSSIA)
”Trade Unions”
In progress, platforms Moscow, Lipetzk, …
EUROPEAN BENCHMARK (FRANCE)
„Committee d’enterprise”
Scouting, fair, web activities
THE POLISH CASE (HIGHLIGHTS)
CompaniesMembers
Newsletter
Flow (contact, offer, purchase)
Implementation (home delivery)
AGENDA
1. The Company
2. New Project (overall, benchmark)
3. Implementation
4. First Feedback
5. Conclusions
NEWSLETTER
Special offer for company employees
Contact us (email or phone)
Attractive price, extension of warranty
Italian & Polish
NEWSLETTER
Price comparisons (examples)
On 2 major product lines (WM, CL)
Clear communication (saving, value)
Italian & Polish
NEWSLETTER
Price comparisons (examples)
On 2 major product lines (WM, CL)
Clear communication (saving, value)
Italian & Polish
NEWSLETTER
Average saving 20% (vs internet)
Home Delivery
Value of Extended Warranty
Time Saving & Direct contact
Italian & Polish
CONTACT PHASE (FLOW)
CALL CENTER INDESIT(phone, email)
DIRECT SALES(product+service)
PAYMENT &
HOME DELIVERY
NEWSLETTER
FINAL CONSUMER (employees of members of
Chamber of Commerce)
OFFER
AGENDA
1. The Company
2. New Project (overall, benchmark)
3. Implementation
4. First Feedback
5. Conclusions
FIRST FEEDBACK
• 19th March: Start Project (email sent to all CCIIP members)
• First Distribution among employees ..
Received 70 contacts (infos, offers, sales)
Opened a new channel (B2C)
Excellent Consumer care to your employees
AGENDA
1. The Company
2. New Project (overall, benchmark)
3. Implementation
4. First Feedback
5. Conclusions
CONCLUSIONS
Good opportunity (networking, benefits)
Meetings (1to1, workshops), Promo Update
Web portal coming soon
CONCLUSIONS
This action aim to create:
Networking among members of Italian Chamber
Concrete advantage for members
Develop an innovative channel: B2C
CONCLUSIONS
Help, Suggestions
….
Case of Success
CONCLUSIONS
Grazie
Dziekuje