Talk to Others
Nielsen Panel
Leave the Room
Hulu
71%
29%
76%
24%
33%8%
33%
12%
33%
80%
Buy the Numbers
Ad Attentiveness
Nielsen TV Viewers
Strength in Numbers
Homes Sweet Homes
40M Unique* Viewers
*Ad-Supported Uniques
$92K Median HHI
80% of Hulu’s audience are light TV Viewers
Viewers pay more attention to ads on Hulu
Likelihood during ads to:
Source: ePoll Audience Profile, December 2017
Source: Nielsen NPM Cross-platform, December 2017. Total Day - 6a-6a, P2+, Live + 7
Staying Young
We Go Further
Billion with a “B”
Through the Roof
31 Median Age
50% Extended Reach
6B Hours Streamed
+60% Time Spent
Hulu viewers are empowered. Younger, affluent and tech-savvy —they watch when they want, where they want and how they want.
Audience Snapshot
FOR MORE INFO VISIT HULU.COM/ADVERTISING
PERSONALIZED & PRECISE TARGETING
CLUTTER-FREE & PREMIUM EXPERIENCE
YOUNGER & MORE ENGAGED AUDIENCE
Linear TV
Medium
Light
Hulu
Heavy
Look Who’s Watching
Source: Hulu Internal Portal, Q1 2018; Based on active users, 1%=P2-17
Hulu has a younger audience
A18-2423%
A25-34
A35-49
A50+
33%
28%
16%
47%Male
53%Female
D I D TH E R I G HTAU D I E N C E S E E M Y A D?
O U R PA RTN E R S
O U R PA RTN E R S
VA LI DATE D R ES U LTS
AT TR I B U TI O N R ES U LTS
O U R PA RTN E R S B R A N D L I F T R ES U LTS
50reached by an ad campaign on Hulu never saw the brand’s ad campaign on linear TV.
%of viewers
Utilize industry-leading 3rd party audience measurement tools to gain deeper insight on your key audience targets, understand reach and frequency, and validate audience specific campaign delivery.
Audience Validation
Brand Lift
Performance. Results. Outcomes.
Source: Avg. of 15 Nielsen Extended Reach Studies, 2017
Source: Kantar Millward Brown, Topline Norms, 2017
Source: Nielsen Catalina Solutions, 2017
$1 = $2.53
Aided Awareness Purchase Intent
+7% +8%
Control Exposed
D I D M Y A D R A I S E AWA R E N ES S ?
Measure your ad’s efficacy in moving consumers through their purchase journey – from building brand awareness to driving purchase consideration.
Use our robust suite of attribution tools to measure real-world product purchases. Hulu works with best-in-class vendors to link your ad spend to an increase in sales.
B U Y E R I N S I G H T S
D I D M Y A D D R I V E SA LES ?
PERSONALIZED & PRECISE TARGETING
CLUTTER-FREE & PREMIUM EXPERIENCE
YOUNGER & MORE ENGAGED AUDIENCE
$
FOR MORE INFO VISIT HULU.COM/ADVERTISING/CASE-STUDIES
For every dollar spent on Hulu, Brand X made $2.53 in retail sales
$
$
At Hulu, we continue to partner with best-in-class vendors to prove both ad effectiveness and sales effectiveness for your brand.
Research Capabilities
Futurama
Bob’s Burgers
Family Guy
Rick & Morty
South Park
The Handmaid’s Tale
Marvel’s Runaways
I Love You, America
Future Man
Little Fires Everywhere
AnimaniacsCurious GeorgeDoc McStuffinsThe Powerpuff GirlsAdventure Time
The Good Doctor
This Is Us
Atlanta
TGIF Library
Will & Grace
Adult AnimationHulu Originals Kid’s FavoritesHottest Shows
Mindy Kaling will executive produce and write this hour-long anthology series based on the 1994 British romantic comedy classic of the same name.
From J.J. Abrams and Stephen King comes this horror-thriller set in the fictional Maine town of Castle Rock, an ever-present location throughout King’s most beloved works.
STREAMING SOON
S1 PREMIERES JUL 201810 Episodes | 1 Hr
Four Weddings & A Funeral
Castle Rock
Created by Beau Willimon and starring Sean Penn and Natascha McElhone, this groundbreaking futuristic series explores the challenges of taking the first steps toward interplanetary colonization.
Hulu and Blumhouse Productions (Get Out, The Purge) are partnering for a first-of-its-kind anthology series that will bring 12 quintessential horror genre stories to Hulu throughout the year.
S1 PREMIERES SEP 20188 Episodes | 1 Hr
The First
Executive produced by George Clooney, Catch-22 follows the story of Yossarian (Christopher Abbott) and Colonel Cathcart (Kyle Chandler) as they navigate the murky bureaucratic rules of WWII.
Executive producer Jerrod Carmichael and comedian Ramy Youssef bring their unique comedic voices – and Ramy’s commentary on the Muslim-American experience – to Hulu in this all-new half-hour series.
STREAMING SOON STREAMING SOON
Catch-22 Ramy
PERSONALIZED & PRECISE TARGETING
CLUTTER-FREE & PREMIUM EXPERIENCE
YOUNGER & MORE ENGAGED AUDIENCE
FOR MORE INFO VISIT HULU.COM/ADVERTISING
PREMIERES OCT 2018Monthly | Feature Length
Into The Dark
The Largest Streaming TV Library. It’s All on Hulu.
Hulu Has Your Audience. And A Lot More.
Exciting New Originals
Streaming Only on Hulu